In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026.

What You’ll Hear in This Episode

• Why content sales alone are fragile and limited
• How to design offers that deliver fast, transformative value
• Lessons from the membership industry & Mike Morrison’s perspective
• Why being open and real builds connection and trust
• Tactics to make your business more resilient (anti-fragile)
• A roadmap for strengthening your offer ecosystem

Key Insights I Want You to Walk Away With

• Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.
• Transformation > content.People invest when they see fast, meaningful change.
• Trust wins.Being clear, honest, and engaged earns deeper loyalty.
• Resilience is proactive.Prepare for change before it forces you.
• Offer ecosystems matter.When your products and services support each other, you build longevity.

 

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

membershiproadmap.com

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience.

Welcome to the Your Dream Business Podcast.

I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.

In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. [00:01:00 ] Let's get started.

Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing, and the Eagle Eye of you might be thinking. Hang on. Didn't we have a solo last week? So if you are a regular listener, you'll probably know that I do one solo, one interview, one solo, one interview, and I did, I think, mention that things might be changing a little bit.

But we're not quite there yet. So basically in all transparency, I am moving over to YouTube and don't panic, I'm not stopping the podcast. The podcast is going to continue, but we are going to be putting videos on YouTube of the episodes, which I'm really excited about. There's lots of good reasons why I'm doing it, and no doubt I will record an episode at some point to tell you why I'm doing it.

But one of the things I've decided to do is not do as many interviews and actually, I'm only gonna bring you really, really good people. Not that I don't have really good [00:02:00 ] people, but like if I get a request from someone, I'm like, I'd love to interview them, then I'm gonna interview them and we're gonna put the episode out.

However, I am not a massive fan of, and this is just my personal preference, but I don't love watching like Zoom recording podcast interviews on youTube. And not that I won't put them up there, but I just don't want to do loads of them. I want to make it super practical. One of the things that I love doing is giving you really good, tangible stuff to do in your online business, and that's where the YouTube channel kicks in, in terms of it's going to be really tangible, really kind of do this, do that.

This is good. This is how this works. I want that to be more of a thing, and that's why I'm stopping doing as many interviews. Now I do without saying, I have a couple of really cool interviews coming up at some point, but I stopped taking interview requests because of the fact that I was stopping it, and we were really [00:03:00 ] hoping YouTube would've been ready by now.

But like all good things, it's not quite coming to fruition as quick as we wanted it. And we are definitely still working on it and it is coming in the next few weeks, but I thought I would record another podcast episode just to tide me through another week and hope that maybe it'll be ready the week after.

Anyway, with all that being said, you've got a really good solo today because I'm actually sharing someone else's information and kind of giving you my thoughts as we go along. You may or may not know if you follow me on Instagram. If you don't, please come and find me over on Instagram. I spoke at Retain a couple of weeks back.

This is a conference based up in Newcastle, which is in the north of the UK, and it's all about memberships and it was for membership owners and it's run by Mike Morrison, who is the founder of Membership Geeks. And. It was brilliant. Everything was aimed at membership owners. It was a really, really good event.

Really loved it. He [00:04:00 ] did a great job, and I got speak, which was awesome, and I spoke about webinars, which kind of made me laugh because I put up a post on Instagram saying that I think it was like back in 2017. I did one of my first speaking gigs over in the States, and it was about webinars too. So I've been doing this some time. Anyway, I watched obviously the other sessions, and that's one of the cool things about going to events when it's a really good event that you get to sit and watch other sessions when you're a speaker and you learn things.

And Mike did an amazing session at the beginning. His opening keynote was all about basically state of the nation type thing in the membership industry. I was like furiously scribbling down notes, and I wanted to share with you some of the stuff that Mike shared. Now, if you're sat there thinking, I don't have a membership, that's okay.

Because actually a lot of this spans across the entirety of running an online business, whether it's a membership, a course, a coaching program, whatever it is. [00:05:00 ] I think there is so much you can take from this. And he had three main points, which I'm gonna take you through the three main points and then.

Share with you what his thoughts were around it and what my thoughts are around it. But I think if you have an online business, you are going to get a lot from this and it's going to be really, really helpful because it's basically saying what is working now? And like I said, he was specifically talking for the membership industry, but I know a lot of this spans across it.

Okay, let's jump in. Number one was, and get ready. 'cause you might panic. Stop selling content. Now this is tough because if you have a membership, if you have a course, you're effectively selling content. That's what you're doing. You are basically putting together your knowledge, your experience, your content about it all, and you are training someone on how to do something.

But what he was talking about and what is super important is we are in a world like we've never been in before where content is. [00:06:00 ] Everywhere. And not only that, we can find out stuff anywhere and we can go to AI and we can search stuff like it's never been as available as it currently is. And that's why as an online business, we can't just lead with the content because the content can be found in all the other places.