The Paid Media Playbook

In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.00:00 Introduction to Amanda Warren00:48 Amanda's Career Journey01:26 Overview of Merrill Gardens02:04 Marketing Strategies in Senior Living02:38 Target Audiences in Senior Living04:14 Digital Marketing in Senior Living05:11 Sales and Marketing Collaboration07:12 Consistent Marketing Practices08:31 Future Challenges in Senior Living11:57 Building Trust in Senior Living15:47 Amanda's Advice for Her Younger Self16:47 Conclusion and FarewellFind out more from Amanda, check out:https://www.merrillgardens.com/ https://www.linkedin.com/in/amanda-warren-3713598/ Links and Resources:Lisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode, we welcome Dr. Arif Khan from Northwest Clinical Research Center. Dr. Khan shares his background, from growing up in post-independent India to his interest in chemistry and medicine, which led him to the United States. He details his career trajectory, and how he and his wife decided to focus on clinical research. Dr. Khan explains the intricacies of drug development, including the rigorous testing and approval processes by the FDA. He also discusses the challenges and successes in recruiting patients for clinical trials, notably in pediatrics, due to evolving perceptions about medical research. Finally, Dr. Khan emphasizes the importance of humility in his profession.Find out more about the work Northwest Clinical Research Center is doing: https://www.nwcrc.net/ Links and Resources:Lisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode, we delve into the creative journey of Tyler Cartier, a revered mentor and influential figure in the world of branding and design. Tyler shares his rich experiences working on high-profile projects including Microsoft, Amazon, and notably, the Space Needle. He discusses his unique approach to creativity and branding, particularly his memorable 'Space Lift' campaign for the Space Needle. The episode also covers Tyler's thoughts on the soulful essence of art, the limitations of AI in capturing true creativity, and the importance of remaining true to oneself. Finally, Tyler shares insights on transitioning into retirement while maintaining a creative spirit through painting and other endeavors, emphasizing the need for continuous personal growth and the power of sincere effort in all creative pursuits.00:00 Introduction to Tyler Cartier00:50 Tyler's Career Highlights01:48 The Space Needle Project05:42 Branding and Creativity Insights10:17 Millstone Coffee and Creative Naming12:25 The Art of Copywriting16:05 AI vs. Human Creativity20:00 Life After Retirement: Embracing Creativity24:53 The Reality of Creative Work25:34 The Tangibility of Starbucks vs. Software26:21 The Challenge of Writing for Software27:14 The Importance of Sincerity in Work28:34 Exploring Art Contests and Cafe Art30:34 The Joy of Sharing Art31:21 Encouraging Creative Expression33:36 Balancing Creativity and Marketing40:39 Advice for a Fulfilling Career41:49 Flipping the Switch: A Personal TransformationLinks and Resources:Lisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode, we welcome Rachel Horgan, a multi-talented Seattle expert and event organizer, to discuss her insights on securing sponsorships for events as well as her experiences with her podcast. Rachel shares valuable strategies for obtaining event sponsors, stressing the importance of being intentional and authentic in your approach. She also discusses different types of successful sponsorships and how to measure their impact, even when ROI can be hard to quantify. Later, Rachel delves into her podcasting journey, offering tips on how to attract sponsors and the challenges of maintaining a podcast. She aligns her sponsorship strategies with her podcast's brand values and audience, advocating for creativity and authenticity. Finally, Rachel discusses her recent ventures, including her work with Seafair and her freelance journey, offering career advice and the importance of trusting the process.00:00 Introduction to Rachel Horgan00:52 Getting Sponsorships for Events01:31 Effective Event Sponsorship Strategies03:16 Measuring Sponsorship Success04:20 Challenges in Event Planning05:52 Creative Sponsorship Ideas06:42 Red Flags in Sponsorships08:22 Starting and Sustaining a Podcast13:00 Discussing Sponsorships and Paid Media13:27 Networking and Event Promotion Strategies13:58 Challenges and Opportunities in Social Media15:19 Ideal Sponsors and Live Podcasting18:27 Exploring New Ventures and Freelance Work20:14 Final Reflections and AdviceListen to Rachel’s podcast, The WeeklyLinks and Resources:Rachel Horgan on LinkedInLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode of the Paid Media Playbook, we engage in a compelling conversation with Erika Hermanson, the Director of Communications at Providence Swedish. Erika shares her inspiring journey into communications, tracing her passion back to high school and her involvement in the Future Business Leaders of America. The discussion delves into the challenges and triumphs of healthcare communications, particularly during the COVID-19 crisis. Erika highlights the 'Proudly Providence Swedish' campaign, which celebrates the stories of caregivers and their connection to the organization. The episode also explores the roles of paid and organic social media, the importance of aligning communication with organizational values, and offers career advice for budding professionals.00:00 Introduction to the Paid Media Playbook00:40 Meet Erika Hermanson: Director of Communications at Providence Swedish00:50 Erika's Journey into Communications02:22 Challenges in Healthcare Communications03:41 Proudly Providence Swedish Campaign06:25 The Role of Social Media in Healthcare10:09 Transitioning from Agency to In-House13:16 Providence Swedish Values and Mission18:20 Advice for Aspiring Communicators20:07 Conclusion and Final ThoughtsLinks and Resources:Erika Hermanson on LinkedInLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode, we interview David Bauer from Hemispheres, a full-service customer insights agency. David shares the journey of Hemispheres, their approach to research, and how it informs brand and business strategies. He discusses the variety of projects they've worked on, including collaborations with major brands like Microsoft and John Deere. We also dive into the importance of qualitative research, trends in the industry, and the impact of AI on research methodologies. David offers valuable insights into the challenges and processes involved in branding and rebranding, highlighting the significance of combining rational and emotional components for effective brand names. Lastly, he shares advice for young professionals in the research field and emphasizes the importance of contributing to discussions and solving problems collectively.Links and Resources:David Bauer on LinkedInHemispheres WebsiteLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers, and tech professionals thrive. She dives into the power of branding, storytelling, and creative disruption, as well as the importance of economic impact in the arts. From building campaigns that cut through the noise to fostering a thriving creative economy, Olivia offers valuable insights for anyone looking to make their mark in the industry.Chapters: 00:00 – Introduction Laura and Lisa welcome Olivia Neal Howell, discussing her background in fashion and branding.02:10 – Olivia’s Career Journey From art school to menswear design, Olivia shares her path from corporate fashion to launching her own creative agency.05:00 – The Intersection of Art, Branding, and Storytelling How Olivia applies her artistic background to brand building and marketing.08:30 – Disrupting the Industry The importance of taking risks, innovating, and breaking the mold in branding and marketing.12:00 – Building a Talent Agency for Creatives Why Olivia started TONE and how she supports interdisciplinary artists and professionals.15:30 – Campaigns That Make an Impact Olivia discusses standout marketing campaigns and the keys to effective brand storytelling.18:00 – The Get Happy Pavilion & Creative Economy Olivia shares insights on her latest project, the Get Happy Pavilion, and her work promoting economic growth for creatives.21:00 – The Future of Branding & Creativity How businesses can leverage storytelling, collaboration, and community-building for long-term success.Links and Resources:Olivia Neal Howell on LinkedInTONE WebsiteLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

In this episode of the Paid Media Playbook, we sit down with Brittany Mosley, founder of Rosy Finch Marketing, to explore the often-overlooked disconnect between sales and marketing. Brittany shares her journey from the agency world to launching her own firm, where she helps businesses align their marketing, sales, and growth strategies for maximum impact. From overcoming lead quality challenges to fixing broken sales pipelines, Brittany provides actionable insights for businesses of all sizes. Plus, hear behind-the-scenes stories of launching TikTok’s paid media strategy and working with high-profile brands.Chapters:00:00 - 02:00 | Introduction – Meet Brittany Mosley and her journey from drama major to marketing leader.02:00 - 06:00 | The Sales vs. Marketing Debate – Why lead quality is often misdiagnosed and how companies can fix it.06:00 - 10:00 | Building a Growth-Driven Organization – Aligning teams, fixing sales pipelines, and implementing better measurement tools.10:00 - 14:00 | Agency vs. In-House: Who’s Really to Blame? – The common complaint, “My agency sucks,” and why the problem often lies elsewhere.14:00 - 18:00 | The TikTok Launch Story – How Brittany helped TikTok build its paid media strategy, working with celebrities like Cardi B and Awkwafina.18:00 - 22:00 | Final Thoughts and Career Advice – Brittany shares her biggest career lesson: never let boredom hold you back.Links and Resources:Subscribe to our newsletter hereBrittany Mosley on LinkedInLisa Wekellis on LinkedInLaura Szczes on LinkedInRosy Finch WebsiteDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from event production to running a successful agency, their insights into the evolving landscape of organic and paid media, and their strategies for creating impactful content. Tune in to discover how they approach challenges like audience targeting, balancing paid and organic efforts, and crafting content that converts. Plus, get their best advice for aspiring marketers and entrepreneurs!Chapters:00:00 – The Journey to RockitWorksSara Girard and Melissa Grace discuss their paths from event production to founding a successful social media agency and how their experiences shaped their approach to marketing.6:50 – Mastering Organic and Paid MediaInsights into the evolution of social media, the balance between organic and paid strategies, and the importance of targeting the right audience with impactful content.12:11 – Metrics, AI, and Marketing InnovationsThe shift from vanity metrics to actionable goals, the rise of AI in marketing, and how these tools enhance productivity and strategy.17:21 – Actionable Advice for MarketersSara and Melissa share practical tips for entrepreneurs, from aligning paid media with content creation to setting clear goals and leveraging the right platforms.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInRockitWorks on LinkedinSara Girard on LinkedinMelissa Grace on LinkedinThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Ashley Laabs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teacher to LinkedIn expert, offering valuable insights into how professionals can harness LinkedIn to build thought leadership, connect with peers, and elevate their personal brand. With practical tips for individuals at every career stage, Ashley dives into the common mistakes she sees people making on LinkedIn and how to overcome them. Whether you're just starting your career or looking to amplify your presence, this episode will help you navigate the LinkedIn landscape like a pro.Chapters:00:00 – IntroductionLaura and Lisa introduce the episode and welcome Ashley Laabs, LinkedIn coach and personal brand strategist.02:10 – Ashley’s Career JourneyAshley talks about her unexpected path from aspiring teacher to becoming a LinkedIn strategist and coach.05:00 – The Power of Personal Branding on LinkedInAshley explains why personal branding on LinkedIn is essential for career growth and how it differs from traditional corporate marketing.08:30 – Common Mistakes on LinkedInAshley shares the biggest mistakes she sees people making when trying to build their LinkedIn presence—and how to avoid them.12:00 – Building Authentic ConnectionsHow to use LinkedIn not just for networking but for building genuine, valuable relationships and thought leadership.15:30 – Tips for Aspiring Thought LeadersAshley offers practical advice for professionals at any stage on how to start sharing their expertise and become recognized as a thought leader.Links and Resources:The Ripple PodcastAshley Laabs on LinkedInLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for joining us this week!Want to subscribe to The Paid Media Playbook? Have some feedback to share? Connect with us on iTunes and Spotify and leave us a review!

Join Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from communications to marketing leadership, the strategies behind her firm’s recent rebranding, and the challenges of reaching ultra-high-net-worth clients. Discover valuable insights on content marketing, lead generation, and the importance of trusting your instincts in the ever-evolving marketing landscape. Perfect for marketers looking to gain a deeper understanding of wealth management marketing.Chapters:Chapter 1: Erin's Journey into Marketing (0:00 - 2:30) Erin Moyer, Marketing Director at Laird Norton Wealth Management, shares her career path from internal communications at Washington Mutual to leading financial communications and marketing.Chapter 2: Ideal Clients & Strategy (2:30 - 5:00) Erin discusses targeting multi-generational wealthy families and balancing brand recognition with skepticism of paid media, highlighting content marketing as key to building trust.Chapter 3: Rebranding & Content Marketing (5:00 - 7:30) Erin covers the firm’s recent rebrand, emphasizing earned media, paid search, and content marketing, along with plans for a speaker's roadshow to engage the right audience.Chapter 4: Marketing Reflections & Career Advice (7:30 - 10:00) Erin reflects on the importance of client referrals, the challenges of measuring ROI, and offers advice to her younger self on trusting instincts and embracing experimentation.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizing advertising strategies in the age of AI, Katie provides practical tips and wisdom for navigating the complex media landscape. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice and industry knowledge.Chapters:00:00 - IntroductionLaura and Lisa introduce the episode and guest Katie Vest Bach, Media Director at Green Rubino.02:15 - Katie’s Career JourneyKatie discusses her path from starting in media to becoming a director at Green Rubino.05:30 - The Evolution of Digital MediaA look at how digital media has changed over the years and the impact on advertising strategies.7:45 - Leveraging First-Party Data and CRMsKatie explains the importance of first-party data and CRMs in creating effective advertising campaigns.10:30 - Tips for Aspiring Media ProfessionalsAdvice from Katie on how to succeed in the media industry and grow into leadership roles.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the challenges and rewards of expanding a local business.Chapters:00:00 - 05:20 - From Family Roots to Entrepreneurial BeginningsMike Fleming discusses his early influences and how working in his father's flooring business set the stage for his entrepreneurial journey. Learn about his initial foray into the business world and the founding of Carpet Liquidators in Tacoma.05:21 - 7:20 - The Power of Newspaper AdvertisingDive into the advertising strategies that helped Carpet Liquidators explode onto the scene. Mike shares how traditional newspaper ads, particularly in the Seattle Times, played a crucial role in the company's growth and expansion to seven stores.10:41 - 12:00 - Growth, Expansion, and Future PlansMike reflects on the expansion of Carpet Liquidators from Tacoma to Seattle and beyond. He discusses the challenges of managing a growing business and shares insights into his future plans, emphasizing why seven stores are just the right number for him.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear her discuss her diverse experiences, the importance of understanding both sides of the marketing equation, and tips for anyone looking to navigate a career in this dynamic field.Chapters:00:00 - 05:20 - The Journey to LoyaltiIn this chapter, Ashley Coates shares the story of her extensive 18-year career in marketing and communications. From starting out as an account executive at an advertising agency to working in the marketing department at the Seattle Repertory Theater, Ashley's journey is filled with diverse experiences. She discusses the valuable lessons learned from her time on both the agency and client sides, and how these experiences prepared her for her current role as Marketing Director at Loyalti.05:21 - 10:40 - Navigating Pivots Ashley delves into the dynamic nature of her role at Loyalti, a company that has undergone several significant pivots. She explains the strategies and adaptations required to keep up with these changes, and how her broad skill set has been crucial in steering the company through various transitions. From rebranding efforts to shifts in target markets, Ashley provides insights into the challenges and triumphs of managing marketing communications in a constantly evolving environment.10:41 - 16:00 - Embracing Paid Media and Words of WisdomIn this final chapter, Ashley discusses the critical decision to incorporate paid media into Loyalti's marketing strategy. She explains how she identified the right moment to make this shift and the impact it has had on the company's growth. Additionally, Ashley offers valuable advice to her younger self and to aspiring marketers, emphasizing the importance of gaining diverse experiences, staying adaptable, and continuously learning in the ever-changing landscape of marketing and communications.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.Chapters:(0:00 - 5:00) - Steve's Marketing Journey(5:01 - 10:00) AI in Marketing: Integration and Impact(10:01 - 16:04) Ethical Implications and Future Trends

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the surprising similarities between quick projects and large campaigns. From his beginnings in web development to judging prestigious marketing awards, Travis offers valuable advice and entertaining stories from his extensive experience. Join us for a fascinating conversation that highlights the intersection of creativity and strategy in the ever-changing world of marketing.Chapters:00:00 - 05:20 - From Web Development to Motion GraphicsTravis discusses his career journey, his education in animation, and his experience at Wizards of the Coast working on major brands.05:21 - 10:40 - Creative Challenges and Client ExpectationsExploring the similarities between small and large projects, the importance of responsiveness, and the evolving demands of modern marketing, including the shift to multi-platform design.10:41 - 16:00 - Industry Insights and Advice for Aspiring CreativesTravis shares his experiences navigating the complexities of working in creative roles, and his advice for aspiring creatives about focusing on collaboration and not sweating the small stuff.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable time and prevent costly errors. With over 25 years of experience, they explain how their agency helps CMOs and Marketing Directors avoid common pitfalls, ensuring efficient and effective campaign management. Tune in for insightful anecdotes and practical advice on leveraging expertise for success.Chapters:00:00 - 02:00 - Introduction & Personal StoriesLaura and Lisa share their recent DIY home projects and the challenges they faced.02:01 - 07:00 - The Snowball Effect of DIY MistakesDiscussing how small errors can lead to significant project delays and increased costs. Drawing parallels between home DIY and managing paid media campaigns.08:01 - 11:00 - The Value of ExpertiseHow hiring a seasoned expert can save time and prevent costly mistakes in paid media.11:01 - 13:00 - Client ExamplesSharing success stories from their agency where expert intervention made a difference.13:01 - 14:58 - Conclusion & TakeawaysKey takeaways for CMOs and Marketing Directors on the benefits of hiring paid media experts.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned about its implications, this episode offers a balanced perspective. Discover the potential and pitfalls of AI in content creation, and understand why some people are embracing it while others are approaching with caution.Chapters:Introduction and Overview of AI in Paid Media (0:00 - 5:00): Our hosts introduce the topic, providing a brief overview of AI's role in paid media and why it's a hot topic in the industry.AI in Content Creation (5:00 - 10:00): Learn about how AI is being used in content creation, the benefits it brings to the table, and the areas where it still falls short.The Love-Hate Relationship with AI (10:00 - 12:00): Explore the dual perspectives of AI in media, from its impressive capabilities to the frustrations and limitations experienced by marketers.Hype vs. Reality (11:00 - 13:00): A critical look at how AI is sometimes blown out of proportion, with discussions on what AI can actually achieve versus the exaggerated claims.Links and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B software, service organizations, and the importance of a holistic approach to demand generation. Gain valuable insights into overcoming challenges and identifying ideal clients in the ever-changing landscape of paid media.Timestamps:00:00 - Introduction: Welcoming Taylor Wells to The Paid Media Playbook03:15 - Taylor's Background and Early Career Experiences in Paid Media11:45 - Navigating High-Value Enterprise Deals and Account-Based Marketing (ABM)23:20 - Overcoming Challenges and Advice to Young Media ProfessionalsLinks and Resources:Subscribe to our newsletter hereLisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

Join Laura and Lisa as they reflect on their whirlwind experience at DigiMarCon Pacific Northwest. In this episode, they delve into the diverse range of topics covered, from cutting-edge AI to the evolving landscape of SEO. Amidst the hustle and bustle of speaker sessions, they found themselves immersed in a sea of valuable insights and meaningful connections.From discussions on cybersecurity and brand management to the impact of Gen Z on digital platforms, each session offered a unique perspective on the ever-shifting digital terrain. They explore the highs and lows of speaker presentations, and how they will use these insights when working with clients.Tune in as they highlight their favorite moments, share key takeaways, and ponder the future of digital marketing in an era defined by constant change and innovation. Whether you're a seasoned marketer or a curious newcomer, this episode offers a glimpse into the dynamic world of DigiMarCon and the lessons learned along the way.