In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers, and tech professionals thrive. She dives into the power of branding, storytelling, and creative disruption, as well as the importance of economic impact in the arts. From building campaigns that cut through the noise to fostering a thriving creative economy, Olivia offers valuable insights for anyone looking to make their mark in the industry.

Chapters:

00:00 – Introduction

Laura and Lisa welcome Olivia Neal Howell, discussing her background in fashion and branding.

02:10 – Olivia’s Career Journey

From art school to menswear design, Olivia shares her path from corporate fashion to launching her own creative agency.

05:00 – The Intersection of Art, Branding, and Storytelling

How Olivia applies her artistic background to brand building and marketing.

08:30 – Disrupting the Industry

The importance of taking risks, innovating, and breaking the mold in branding and marketing.

12:00 – Building a Talent Agency for Creatives

Why Olivia started TONE and how she supports interdisciplinary artists and professionals.

15:30 – Campaigns That Make an Impact

Olivia discusses standout marketing campaigns and the keys to effective brand storytelling.

18:00 – The Get Happy Pavilion & Creative Economy

Olivia shares insights on her latest project, the Get Happy Pavilion, and her work promoting economic growth for creatives.

21:00 – The Future of Branding & Creativity

How businesses can leverage storytelling, collaboration, and community-building for long-term success.

Links and Resources:

• Olivia Neal Howell on LinkedIn
• TONE Website
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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