In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizing advertising strategies in the age of AI, Katie provides practical tips and wisdom for navigating the complex media landscape. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice and industry knowledge.

Chapters:

• 00:00 - Introduction
• Laura and Lisa introduce the episode and guest Katie Vest Bach, Media Director at Green Rubino.
• 02:15 - Katie’s Career Journey
• Katie discusses her path from starting in media to becoming a director at Green Rubino.
• 05:30 - The Evolution of Digital Media
• A look at how digital media has changed over the years and the impact on advertising strategies.
• 7:45 - Leveraging First-Party Data and CRMs
• Katie explains the importance of first-party data and CRMs in creating effective advertising campaigns.
• 10:30 - Tips for Aspiring Media Professionals

Advice from Katie on how to succeed in the media industry and grow into leadership roles.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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