Navigating Senior Living Marketing with Amanda Warren of Merrill Gardens
Description
In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.
00:00 Introduction to Amanda Warren
00:48 Amanda's Career Journey
01:26 Overview of Merrill Gardens
02:04 Marketing Strategies in Senior Living
02:38 Target Audiences in Senior Living
04:14 Digital Marketing in Senior Living
05:11 Sales and Marketing Collaboration
07:12 Consistent Marketing Practices
08:31 Future Challenges in Senior Living
11:57 Building Trust in Senior Living
15:47 Amanda's Advice for Her Younger Self
16:47 Conclusion and Farewell
Find out more from Amanda, check out:
https://www.merrillgardens.com/
https://www.linkedin.com/in/amanda-warren-3713598/
Links and Resources:
Lisa Wekellis on LinkedIn
Laura Szczes on LinkedIn
Double Z Media Website
Double Z Media on LinkedIn
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