In this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from event production to running a successful agency, their insights into the evolving landscape of organic and paid media, and their strategies for creating impactful content. Tune in to discover how they approach challenges like audience targeting, balancing paid and organic efforts, and crafting content that converts. Plus, get their best advice for aspiring marketers and entrepreneurs!

Chapters:

• 00:00 – The Journey to RockitWorks
• Sara Girard and Melissa Grace discuss their paths from event production to founding a successful social media agency and how their experiences shaped their approach to marketing.
• 6:50 – Mastering Organic and Paid Media
• Insights into the evolution of social media, the balance between organic and paid strategies, and the importance of targeting the right audience with impactful content.
• 12:11 – Metrics, AI, and Marketing Innovations
• The shift from vanity metrics to actionable goals, the rise of AI in marketing, and how these tools enhance productivity and strategy.
• 17:21 – Actionable Advice for Marketers
• Sara and Melissa share practical tips for entrepreneurs, from aligning paid media with content creation to setting clear goals and leveraging the right platforms.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn
• RockitWorks on Linkedin
• Sara Girard on Linkedin
• Melissa Grace on Linkedin

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