In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the surprising similarities between quick projects and large campaigns. From his beginnings in web development to judging prestigious marketing awards, Travis offers valuable advice and entertaining stories from his extensive experience. Join us for a fascinating conversation that highlights the intersection of creativity and strategy in the ever-changing world of marketing.

Chapters:

00:00 - 05:20 - From Web Development to Motion Graphics

Travis discusses his career journey, his education in animation, and his experience at Wizards of the Coast working on major brands.

05:21 - 10:40 - Creative Challenges and Client Expectations

Exploring the similarities between small and large projects, the importance of responsiveness, and the evolving demands of modern marketing, including the shift to multi-platform design.

10:41 - 16:00 - Industry Insights and Advice for Aspiring Creatives

Travis shares his experiences navigating the complexities of working in creative roles, and his advice for aspiring creatives about focusing on collaboration and not sweating the small stuff.

Links and Resources:

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