Fuelling Foodies: The Food Marketing Podcast

Taking on the giants of big food isn’t easy… but that’s exactly what Paul Brown did.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Paul Brown, founder of BOL Foods, to unpack how he turned bold decisions into one of the most exciting growth stories in food & drink.Here’s what we cover:The BOL origin story - where it all started, the mission behind the brand, and the pivotal moment that led to going fully plant-basedRepositioning the brand overnight - the decision to remove all meat, fish, and dairy, how the team responded, and why bold moves matterScaling with values intact - growing fast without losing authenticity, becoming an “energised lifestyle brand,” and keeping purpose and profitability alignedThe rise of Power Shakes - spotting the nutritionally complete meal trend early and building a category-leading rangeDisrupting big food - why BOL is still growing while the wider plant-based category declines, and what other brands are getting wrongUPFs & consumer trust - Paul’s stance on ultra-processed foods and how BOL balances convenience with clean, whole ingredientsHot takes from the founder’s seat - the moments where risk turned into game-changing reward, and what every founder can learn from themIf you’re building a food & drink brand that wants to innovate, stand out, and scale with integrity… this episode is one you’ll want to take notes on.LINKS & RESOURCES:Learn more about BOL FoodsJoin the Food Marketing Club for just £57/month - your monthly hub for digital marketing strategies, templates, and supportWant tailored strategy support? Book a Strategy Call with KateFollow @kwmarketinguk for food & drink marketing insights, email tips & digital strategyIf this episode inspired you, subscribe, leave a review, and share it with a fellow founder - it helps us fuel even more foodies 🔥

TikTok isn’t about going viral anymore... it’s about creating content that sells.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Laura and Phoebe to break down the TikTok Formula that food & drink brands are using right now to build reach, community, and revenue.Here’s what we cover:Why TikTok still wins for food brands: discovery, community, authenticity, and why follower growth no longer mattersThe winning content formula (HOOK → VALUE → PROOF → CTA) and how to structure videos that actually convertEntertainment Score: why entertaining content generates 4.5x more reach and outperforms traditional product push videosWhat to post (and how often) without burning out - from lo-fi content to batching, content pillars, and keyword-first captionsHashtags are dead: how TikTok’s search-first algorithm actually works in 2025 & beyondTurning views into revenue: TikTok Shop, linking strategies, pixels, and creator partnerships that drive 3x more viewsOur hot takes: real campaigns from real food brands that generated actual sales (not just likes)If you’ve been trying to figure out why your TikTok isn’t converting or how to use it to grow your food brand... this episode is a must-listen!LINKS & RESOURCES:Join the Food Marketing Club for just £57/month - your monthly hub for TikTok strategies, templates, and content ideasWant tailored strategy support? Book a Strategy Call with KateFollow @kwmarketinguk for TikTok, content and food & drink marketing tipsIf this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Mission isn’t just a buzzword - it’s the backbone of great marketing.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results.Here’s what we cover:The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-category rangeHow to turn values into packaging, storytelling, and campaigns that convertThe commercial power of purpose: loyalty, community, and margin upsidesCommunity in action: the Hunter & Gather “Tribe” shaping products and advocacyScaling authentically: team of 30, quarterly self-reflection, and navigating investmentOmnichannel done right: website, Amazon, Tesco, Holland & Barrett, BootsHot take: the challenger campaign that pulled millions of views (and a cease & desist)If you’ve ever wondered how to turn “purpose” into a true growth driver, this conversation is a must-listen.LINKS & RESOURCES:Learn more about Hunter & GatherJoin the Food Marketing Club for just £57/month - your monthly support hub for growing your food brand with purposeWant tailored strategy support? Book a Strategy Call with KateFollow @kwmarketinguk for more food & drink marketing tipsIf this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Scaling can feel daunting, but it doesn’t have to drain your budget.In this team episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura and Phoebe break down how food & drink brands can scale smart when cash is tight. From lo-fi content that outperforms polish to ads that convert on small budgets and email as the highest-ROI channel, this is a no-fluff guide to scaling sustainably.Here’s what we cover:Why costs (CPC, CPL, CAC) are rising and how to prioritise spend wiselyReal content that converts: UGC, behind-the-scenes, and factory toursWhy you should never turn off marketing - only optimise itHow to run ads that don’t blow the budget (start small → test → scale)Why boosting posts aren't the same as adsEmail as your growth engine: pop-ups, competitions, and VIP segmentationDesign hacks for higher deliverability (build for images-off, clear CTAs)How to plan your scaling strategy (forecast back, keep it simple)Why your DTC growth fuels wholesale + retail winsIf you’re scaling on a shoestring, this episode gives you a clear, no-fluff roadmap to keep momentum without overspending.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want tailored support? Book a Strategy Call with KateJoin the Food Marketing Club for weekly support, resources & live trainingIf this episode resonated, subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your growth 🔥

From cocktails mixed by the sea to navigating the highs and lows of scaling, Tim & Ria’s story is proof that you don’t need all the answers to grow a brand with heart.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tim and Ria, co-founders of Bar Buoy Cocktails, proudly crafted on the Devon coast. We dig into provenance, quality, seasonality, and the reality of learning as you go when building a drinks brand.Here’s what we cover:The spark behind Bar Buoy and why it all started with Margarita Fridays!How provenance, quality ingredients, and the South West coast shape their brandThe realities of growth - from bottling in their kitchen to scaling production and launching cansWhy seasonality impacts everything (and why Q4 prep always feels like a sprint)The biggest lessons they’d share with other founders still figuring things outIf you’ve ever felt like you’re building a food or drink brand without a polished playbook, this conversation will resonate. Tim & Ria show that values, persistence, and learning on the job can be just as powerful as strategy.LINKS & RESOURCES:Explore Bar Buoy Cocktails and follow their journey @bar_buoyDownload our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want tailored support? Book a Strategy Call with KateJoin the Food Marketing Club for weekly support, resources & live trainingIf this episode resonated, hit subscribe, leave a review, and tag @kwmarketinguk – we love seeing how you’re fuelling your growth!

Q4 is here, and it can make or break your year.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura, and Phoebe unpack the real tactics we’re using with food & drink brands right now to drive Christmas sales, protect margins, and finish 2025 strong. From planning last delivery dates to building bundles, structuring ads that convert, and levelling up email and website performance - this is your no-fluff Q4 playbook.Here’s what we cover:How to plan your Q4 strategy from your last delivery dateThe offers that actually work: bundles, free delivery, and gifting ideasWebsite fixes to increase conversion rate and AOVHow to structure ads for discovery → consideration → conversionWhy email and automations should underpin everythingCreating hype through VIP-first launches and early access campaignsStanding out in a crowded feed (authentic storytelling + brand tone)Black Friday vs. Green Friday: how to stay profitable and on-brandWhat to measure daily: revenue first, list growth secondIf you’re feeling behind, this episode will help you make confident, data-backed decisions to end the year on a high.LINKS & RESOURCES:Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want tailored support? Book a Strategy Call with KateJoin the Food Marketing Club for weekly support, resources & live trainingIf this episode helped you prep for your biggest quarter yet, hit subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your Q4 growth 🎄

Q4 can make or break a brand, and for The Cornish Cheese Co, it was the turning point.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Ben Stansfield, who has just gone all in on running the business full-time after their most successful Christmas yet.Here’s what we cover:The Q4 campaign that turned handmade cheese into record-breaking salesHow email & Meta ads worked together to fuel growthWhat it takes to scale when every product is still made by handThe mindset shift of going full-time in the businessWhy balancing brand values with growth has been key to successBen’s biggest surprise lesson from Q4 2024 and how it’s shaping his 2025 strategyIf you’re sitting on the edge of your next big move, this episode will give you the clarity and motivation to go all in.LINKS & RESOURCES:Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want tailored support? Book a Strategy Call with KateJoin the Food Marketing Club for weekly support, trend updates & content promptsIf this episode resonated, hit subscribe and tag us @kwmarketinguk - we love seeing how you’re fuelling your growth.

Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the no-fluff guide you need before diving into Meta ads.Here’s what we cover:The mistakes food brands make that waste budget (spending too much too fast, ignoring creative testing, skipping retargeting)Why UGC-style ads and “real” content are beating polished campaigns every timeThe minimum spend you need to see results — and when it’s time to scaleThe lever strategy for Q4: how to go all in when your ads are workingWhy your email list might just be your most powerful paid ads toolThe best formats to test (stories, reels, carousels) and how to stop Meta auto-generating ugly versions of your creativesIf you’ve been burning money on Meta ads or aren’t sure where to start, this episode will give you clarity, confidence, and a few “aha!” moments to fuel your next campaign.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want help with your ad strategy? Book a Strategy Call with KateJoin the Food Marketing Club for weekly support, trend updates & content promptsIf this episode gave you an aha moment about your paid ads, hit subscribe and tag us @kwmarketinguk – we love seeing how you’re fuelling your growth!

What if local could be the reason your customers keep coming back?In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.What we cover:The Greendale origin story and how the brand has grownWhy local sourcing still matters (and how to make it resonate)Behind the scenes of the Love Local Festival and what it achievedHow community-first marketing drives loyalty and repeat salesThe balance between digital growth and storytellingTom’s practical advice for brands wanting to go ‘local first’ in 2025Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.LINKS & RESOURCES:Follow Greendale on Instagram: @greendalefarmshopVisit www.greendale.comDownload our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want ongoing marketing support? Join the Food Marketing ClubReady to scale? Book a Strategy Call with KateEnjoyed the episode? Hit subscribe and share it with a fellow founder. Tag us @kwmarketinguk - we love seeing how you're fuelling your brand growth.

Would you turn down Steven Bartlett after landing a deal on Dragons’ Den? That’s exactly what Will Little from Little’s Coffee did.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Will to share the unfiltered, behind-the-scenes story of growing Little’s Coffee from a family-run Devon roastery into a £4.75M+ retail and D2C success story.From navigating TV exposure to breaking through growth plateaus, Will shares the wins, the mistakes, and the honest truths of scaling a food & drink brand in today’s world.What we cover:How Little’s Coffee started and what it’s like running a family businessThe Dragons’ Den story: why Will said yes on camera but walked away from the dealThe breakthrough that helped smash through the £4M plateauWhy D2C growth is now a priority and how they’re making it profitableThe channels that are actually working (yes, email marketing still wins)The role of founder-led content and community buildingThe biggest myths about scaling and the honest lessons Will has learnedThis episode is for founders feeling stuck, marketers navigating D2C vs. retail, or anyone wondering what it really takes to build a brand that lasts.LINKS & RESOURCES:Follow Little’s Coffee on Instagram: @wearelittlesDownload our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Need help growing your brand? Book a Strategy Call with KateOr join the Food Marketing Club for weekly marketing support, trend updates, and content promptsIf you enjoyed this episode, subscribe and share it with a fellow founder. Tag us @kwmarketinguk – we love seeing how you’re fuelling your brand growth.

Still stuck posting every day with zero sales to show for it? You’re not alone.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by KW Marketing’s own Phoebe and Laura to bust the biggest myths we keep hearing about social media.From “just post more” to “engagement is everything,” it’s time for a reality check. Because while the game has changed, most food & drink brands are still stuck playing by the old rules.Here’s what we get into:Why chasing trends without a strategy won’t get you anywhereThe myth of daily posting (and why it’s burning you out)What is working right now for growth and conversionsHow to structure a content week that doesn’t feel like a full-time jobReal wins and fails from our own client campaignsThe difference between community and just chasing likesWhy social needs to start acting like a sales funnelIf you’re feeling stuck, overwhelmed, or just unsure what the hell to post next – this one’s for you. Real talk, no fluff, and a big dose of truth about what actually moves the needle in 2025.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Join the Food Marketing Club for weekly strategy prompts & content planning supportWant help with your content strategy? Book a Strategy Call with KateLoved this episode? Subscribe, share it with a fellow founder, and tag us @kwmarketinguk, we love seeing how you’re fuelling your brand.

What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Hannah Wilding, the powerhouse behind Bold Bean Co’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s approach is proof that content can drive real growth... if you do it right.Here’s what we cover:How Bold Bean built a content machine and what’s fuelling it nowInstagram vs TikTok vs Email - what’s working now (and what flopped)How to turn social followers into customers and email subscribersThe Bold Bean campaigns that actually moved the needleThe truth about creators, trends, and what brands often get wrongIf you’re stuck on what to post, tired of chasing engagement, or want your content to actually sell your product – this episode is your permission slip to shake things up.LINKS & RESOURCES:Follow Bold Bean Co on Instagram: @boldbeancoDownload our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want help with your content strategy? Book a Strategy Call with KateOr join the Food Marketing Club for weekly support, trend updates & content promptsSubscribe, share, and tag us @kwmarketinguk if this episode gave you a content breakthrough – we love seeing how you’re fuelling your brand growth.

No fluff. No filters. Just the truth about how email can actually drive revenue for your food brand.In this episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams teams up with Laura and Phoebe from the KW Marketing team to break down what it really takes to make email marketing work.Forget the outdated advice and overhyped tactics, we’re diving deep into the proven strategies that consistently drive sales for food & drink brands, even when social media isn’t delivering.Here’s what we cover:The money-making email flows you NEED: Welcome sequences, abandoned cart, and post-purchase emails that actually convert.How to build a list that buys: Practical tips for pop-ups, checkout opt-ins, and lead magnets that grow a high-quality, engaged list.Subject lines, segmentation & CTAs: Quick hacks to boost open rates and click-throughs without spamming your audience.Why list quality beats size every time: The real reason you need to clean up your database.How to make your email channel a reliable, scalable revenue stream: Even when algorithms and ad costs change.If your email marketing feels stale or isn’t converting, this episode is your wake-up call. We’ll show you how to build a strategy that gets results and keeps customers coming back for more.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Ready to level up? Join the Food Marketing Club for more email strategies and support.Need help with marketing? Book a Strategy Call with KateSubscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.

What does it really take to grow a food brand from scratch and challenge the big players on shelf?In this episode of Fuelling Foodies: The Food Marketing Podcast, we’re joined by Cathy Moseley, founder of Boundless Activated Snacks - a brand that’s tearing up the rulebook on what healthy snacking can look like.From walking away from a city job to landing listings in Tesco and Waitrose, Cathy’s story is not your typical founder tale. We go deep into the highs, the failures, the learnings, and the bold moves that helped Boundless stand out in a saturated market.You’ll hear:Why challenger brands have to do things differentlyThe real story behind Boundless’ failed first attempt at OcadoHow to understand who your audience really is (and why it’s rarely who you first think)Why functional snacking is the future – and how to cut through the noiseThe truth about failure, gut instinct, and why “real” content performs bestThis episode is bold, honest, and packed with founder gold. Whether you’re building your own brand or leveling up your strategy... this one’s for you.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Need help with marketing? Book a Strategy Call with KateSubscribe, share, and leave us a review if this episode inspired you, and tag us @kwmarketinguk to join the conversation.

No fluff. No BS. Just the truth about what actually works in food marketing.In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.You’ll hear:Why funnels are everything (and how to get yours working fast)The truth about influencer marketing (spoiler: it’s broken)Why you need to understand your return on ad spend and where to spendWhat Gen Z is really doing online (hint: they’re not scrolling Instagram)And why data is your best friend when it comes to growthPlus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.If you’re serious about growing your food & drink brand... this is where it starts!LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Need help with marketing? Book a Strategy Call with KateSubscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.