TikTok isn’t about going viral anymore... it’s about creating content that sells.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Laura and Phoebe to break down the TikTok Formula that food & drink brands are using right now to build reach, community, and revenue.

Here’s what we cover:

• Why TikTok still wins for food brands: discovery, community, authenticity, and why follower growth no longer matters
• The winning content formula (HOOK → VALUE → PROOF → CTA) and how to structure videos that actually convert
• Entertainment Score: why entertaining content generates 4.5x more reach and outperforms traditional product push videos
• What to post (and how often) without burning out - from lo-fi content to batching, content pillars, and keyword-first captions
• Hashtags are dead: how TikTok’s search-first algorithm actually works in 2025 & beyond
• Turning views into revenue: TikTok Shop, linking strategies, pixels, and creator partnerships that drive 3x more views
• Our hot takes: real campaigns from real food brands that generated actual sales (not just likes)

If you’ve been trying to figure out why your TikTok isn’t converting or how to use it to grow your food brand... this episode is a must-listen!

LINKS & RESOURCES:

• Join the Food Marketing Club for just £57/month - your monthly hub for TikTok strategies, templates, and content ideas
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for TikTok, content and food & drink marketing tips

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