No fluff. No filters. Just the truth about how email can actually drive revenue for your food brand.

In this episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams teams up with Laura and Phoebe from the KW Marketing team to break down what it really takes to make email marketing work.

Forget the outdated advice and overhyped tactics, we’re diving deep into the proven strategies that consistently drive sales for food & drink brands, even when social media isn’t delivering.

Here’s what we cover:

• The money-making email flows you NEED: Welcome sequences, abandoned cart, and post-purchase emails that actually convert.
• How to build a list that buys: Practical tips for pop-ups, checkout opt-ins, and lead magnets that grow a high-quality, engaged list.
• Subject lines, segmentation & CTAs: Quick hacks to boost open rates and click-throughs without spamming your audience.
• Why list quality beats size every time: The real reason you need to clean up your database.
• How to make your email channel a reliable, scalable revenue stream: Even when algorithms and ad costs change.

If your email marketing feels stale or isn’t converting, this episode is your wake-up call. We’ll show you how to build a strategy that gets results and keeps customers coming back for more.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Ready to level up? Join the Food Marketing Club for more email strategies and support.
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.