Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides an extensive overview of the rapid integration of Artificial Intelligence (AI) into Go-to-Market (GTM) strategies, particularly across sales and marketing functions. A central theme is the shift from viewing AI as an entertainment gimmick to recognising it as a vital tool for driving revenue, process optimization, and efficiency. While many contributors advocate for "agentic AI" and the automation of tasks like lead research, outreach, and qualification, others caution against automating "noise" or relying solely on AI SDRs, emphasising that human elements like trust, empathy, and strategic oversight remain crucial for complex deal closure. The posts also highlight the necessity of AI readiness, robust data governance, and strategic implementation to avoid the failure of pilots and to ensure AI tools solve real business problems, rather than just adding complexity. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers extensive advice on maximising success on LinkedIn, heavily focusing on social selling and personal branding strategies. Key themes include the importance of building genuine relationships and trust over generic automation or cold pitching, with several experts providing practical, actionable routines for consistent daily engagement and outreach. Furthermore, the content stresses that quality and relevance of content are superior to vanity metrics like likes, urging users to focus on teaching, vulnerability, and solving specific audience problems to become a clear authority in their niche. Finally, there is significant discussion around the growing trend of employee advocacy and the strategic necessity of consistent executive and workforce presence for achieving substantial B2B marketing and sales growth. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition focuses on the evolving landscape of B2B partner ecosystems and channel strategy, highlighting the need for structure, clarity, and strategic alignment to drive revenue and growth. Multiple experts stress that traditional, spreadsheet-driven partner programs are failing, advocating instead for Partner-Led Growth motions that integrate partners into the core Go-to-Market (GTM) strategy through co-selling, co-marketing, and Partner Enablement. A significant theme is the crucial role of Artificial Intelligence (AI) in transforming partnerships, from automating compliance and win wires to creating AI-native solutions, especially within hyperscaler and marketplace-first environments like Microsoft and AWS. Finally, contributors address operational challenges, emphasizing the importance of comprehensive attribution models beyond simple sourced/influenced metrics, recognizing the full partner value across the customer journey, and securing the necessary resources and leadership alignment to scale successfully. This podcast was created via Google NotebookLM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event and trade show marketing strategies, consistently emphasising a shift from traditional metrics to measurable outcomes and quality engagement. Several experts highlight that effective booth design, strategic pre-show networking, and excellent staff training are far more critical for generating high-quality leads and strong ROI than simply having a large budget or booth. The texts also explore the rising importance of experiential marketing and micro-events to create authentic, memorable connections, noting that authenticity and emotional engagement are key to building lasting brand loyalty. Furthermore, there is discussion on leveraging technology, including AI, to streamline planning, personalise experiences, and efficiently track lead qualification, ensuring that post-event follow-up is strategic and tailored. This podcast was created via Google Notebook LM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of evolving Go-to-Market (GTM) strategies in the age of Artificial Intelligence (AI). They highlight the shift from traditional, often inefficient, GTM playbooks to more agile, data-driven, and AI-powered approaches, emphasising the importance of signal-based outreach, niche focus, and optimised pipeline velocity. Several authors underscore that while AI offers immense potential for automation and scaling, the human element remains crucial for trust, context, and complex decision-making. The "GTM Engineer" emerges as a key role, responsible for building and maintaining the AI-driven systems that enable these new strategies, though there's debate about the accessibility and complexity of the tools involved. Ultimately, the sources suggest that successful GTM in this new era hinges on strategic adaptation, robust data foundations, and a nuanced integration of human expertise with AI capabilities. This podcast was created via Google Notebook LM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of current trends and challenges in the MarTech landscape, with a strong emphasis on optimising operations and leveraging emerging technologies. Several authors stress that foundational understanding and robust processes are more crucial for success than merely accumulating a vast array of tools. The integration of Artificial Intelligence (AI) is a prominent theme, transforming marketing automation, customer data platforms (CDPs), and overall customer experience, though its practical application still presents significant gaps and requires careful data governance. Discussions also highlight the evolution of CRM and marketing automation platforms, with a move towards more integrated, AI-native solutions and a focus on understanding the customer journey over linear funnels. Furthermore, the importance of data quality and analytics audits is underscored for accurate decision-making and preventing hidden costs. This podcast was created via Google NotebookLM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution, key strategies, and the transformative impact of Artificial Intelligence (AI) and intent signals. Several authors emphasise the shift from broad outreach to hyper-personalised, targeted campaigns, with various playbooks detailing how to implement these, from studying ideal customer profiles to orchestrating multi-channel engagement. A recurring theme is the critical need for sales and marketing alignment and a strategic, long-term approach to ABM, rather than treating it as a quick fix or a mere marketing channel. Many sources also stress the importance of tracking and acting on buyer signals, using data and analytics to refine targeting and measure tangible pipeline and revenue growth, with discussions also touching on geographical nuances in ABM implementation and the role of brand building. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administrative tasks to streamlining sales outreach and lead generation. This includes detailed breakdowns of specific AI tools and their applications, along with frameworks for integrating AI agents into existing workflows. However, many authors also emphasise the critical need for human oversight and strategic input, arguing that AI functions best as an amplifier for human capabilities rather than a complete replacement, particularly in areas like brand building, customer relationships, and complex decision-making. The evolving landscape of AI in search and its implications for Generative Engine Optimisation (GEO), as well as the importance of data quality and brand authority in the AI era, are also recurring themes, suggesting a shift in how marketers will measure and influence brand visibility. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and driving sales. Several experts recommend optimising LinkedIn profiles as landing pages and systematising social selling processes for predictable growth, moving beyond vanity metrics like likes. There is also a strong focus on employee advocacy, underscoring that individual contributions and unique personal branding significantly outperform corporate page visibility. Finally, the sources generally agree that understanding audience needs and providing value is key, with some even suggesting that less polished, more "weird" content can be more memorable than overly curated posts. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights the evolving landscape of partner ecosystems and channel marketing, emphasising a shift towards strategic collaboration and operational excellence for sustained growth. Several sources stress that effective partner programmes move beyond mere transactional relationships, requiring clear vision, contextual enablement, and data-driven measurement of impact rather than just activity. The integration of AI is a recurring theme, with experts noting its transformative potential in areas like onboarding, content generation, data insights, and demand generation, though the indispensable human element in building trust and managing relationships is also underscored. Furthermore, the importance of maximising investments in mid-tier partners and focusing on revenue-generating motions rather than just public relations campaigns is discussed, alongside the necessity for agility and efficiency in adapting to market demands and the increasing complexity of hyperscaler and marketplace partnerships.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include leveraging AI and technology for efficiency, personalisation, and data analysis, along with the critical need for strategic planning, clear goals, and effective post-event follow-up to demonstrate ROI. Several experts also highlight the importance of human connection, empathy, and mental well-being within the high-pressure events industry, advocating for a more sustainable and fulfilling approach to event execution. This podcast was created via Google Notebook LM.

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions, from sales prospecting to marketing execution. Finally, it highlights significant updates to CPQ and the reimagined Marketplace, underscoring HubSpot's commitment to AI-powered product innovation and a unified ecosystem. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation and enrichment to customer success. Conversely, some caution against merely "sprinkling AI" on old habits, stressing the importance of foundational data hygiene, strategic implementation, and understanding core business mechanics to truly unlock AI's potential and avoid complexity that hinders growth. The discussions also touch upon adapting GTM to buyer-centric content, navigating industry-specific challenges, and fostering cross-functional alignment for sustainable growth in an evolving, AI-driven landscape. This podcast was created via Google Notebook LM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platforms (CDP) and identity, analytics and measurement, advertising, sales tech and RevOps, web and conversion, and data infrastructure. Overall, the insights underscore a move towards strategic adoption of technology, data quality, and integrated revenue operations rather than simply adding more tools. This podcast was created via Google NotebookLM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over broad, generic outreach. The discussions also address the critical role of data and technology, particularly AI, in identifying buying triggers, optimising targeting, and automating processes for enhanced efficiency and scalability. Furthermore, many sources underscore the necessity of strong alignment and collaboration between sales and marketing teams for effective ABM implementation, alongside the importance of meticulously curated target account lists and a clear understanding of the Ideal Customer Profile (ICP) to drive measurable revenue outcomes. Some contributors also introduce the concept of Account-Based Experience (ABX) or Account-Personalised Marketing (APM), suggesting a move towards even more tailored, individual-focused engagement within target accounts. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance of high-quality data as a foundation for successful AI implementation, alongside the necessity of dedicated AI teams and continuous training to maximise effectiveness. The discussions also touch upon the ethical considerations and the evolving skillset required for marketing and sales professionals in an increasingly AI-driven landscape. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's a strong consensus that authenticity, consistent engagement, and a strategic approach are crucial for success, whether it's through optimising LinkedIn profiles for value, crafting compelling content, or fostering a workplace culture that empowers employees to share. The impact of AI on social selling is also touched upon, alongside practical tips for securing budget for advocacy programms and navigating the evolving LinkedIn algorithm. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations (PartnerOps) is presented as a transformative force, enabling greater efficiency, scalability, and enhanced decision-making in managing partner relationships and enablement. Furthermore, authors explore the challenges and best practices in areas such as partner portal development, channel marketing strategies, and the critical need for a partner-centric approach that values partner feedback and experience to foster engagement and loyalty. This podcast was created via Google NotebookLM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources touch upon the challenges faced by event professionals, such as burnout and navigating complex event tech, underscoring the need for strategic guidance and a shift towards measuring genuine connections over mere attendance. This podcast was created via Google Notebook LM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and a focus on removing inefficiencies, rather than merely adding tools. Finally, the importance of clear GTM ownership, continuous optimisation, and market intelligence is underscored for achieving sustainable growth and competitive advantage. This podcast was created via Google Notebook LM.