Account-Based Evolution: Aligning Sales, Marketing, and AI to Power Human-Centric Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

These sources provide a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM) and Account-Based Everything (ABE), drawing heavily on insights from industry practitioners. The key themes revolve around the necessity of tight alignment between marketing and sales with shared target lists and metrics, and the move towards human-centric and contact-level targeting over broad, generic campaigns. Multiple contributors stress the importance of intent signals, AI, and robust data for hyper-personalisation, while also cautioning against attribution challenges and the risk of over-automating crucial relationships. Finally, the texts discuss the evolution of ABM into a full Account-Based Everything strategy that integrates sales, marketing, and customer success across the entire customer lifecycle, often referencing the significance of platforms like LinkedIn and Demandbase for execution.

This podcast was created via Google NotebookLM.