ABM Reinvented: Turning Data, Discipline, and AI into Revenue-Aligned Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of Account-based Marketing (ABM) trends and insights collected from relevant LinkedIn posts during a two-week period. The summary highlights that ABM operations are concentrating on disciplined orchestration, high-quality data, and leveraging AI to enhance execution without compromising buyer trust. Key areas of focus include refining ABM strategy by shifting from pursuing Marketing Qualified Leads (MQLs) to compounding revenue outcomes and utilising rich data for deeper research before engaging in personalised outreach. Furthermore, the insights stress the necessity of early and clear alignment between Sales and Marketing to ensure pipeline health, while advocating for AI as an augmentation tool rather than a replacement for human judgment. The summary concludes by noting that measurement is moving away from vanity metrics toward revenue impact and win-rate analysis, with new product features focusing on intent visibility and ad personalisation.

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