The Future of ABM: ABM’s Evolution into a Strategic Operating Model

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of the Global ABM Conference in London, focusing heavily on the evolving landscape of Account-Based Marketing (ABM). A central theme is the strategic shift of ABM from merely a marketing tactic to an entire operating model or Account-Based Mindset, necessitating tight Sales and Marketing alignment. Speakers and attendees widely discussed the critical role of Artificial Intelligence (AI) in enabling scale, automation, and hyper-personalisation, while repeatedly emphasising that human creativity, authenticity, and storytelling must remain at the core to cut through the noise of AI-generated content. Other key takeaways included the growing importance of contact-level ABM, addressing the complexity of large buying groups, and the need to secure executive sponsorship to prove ABM's impact on revenue.

This podcast was created via Google NotebookLM.