From RevOps to Revenue Architecture: How GTM Engineering Redefines the Modern B2B Growth Playbook

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of Go-To-Market (GTM) strategies and the emerging role of the GTM Engineer, particularly in the B2B SaaS sector. A central theme is the shift from traditional sales methods to data-driven, automated systems, often leveraging AI and orchestration tools like Clay and n8n to achieve scalable, efficient outbound efforts and pipeline generation. Experts stress the importance of moving beyond generic approaches to focus on signal-based prospecting and unreasonable clarity in problem-solving and AI prompting. Furthermore, there is considerable discussion about the true nature of GTM Engineering, with some arguing it is a distinct, strategic hybrid role—the architect of revenue systems—while others view it as a rebranding of existing RevOps or Sales Ops functions. Finally, multiple contributors highlight the need for cross-functional alignment, market research, and ruthless focus for successful GTM execution, especially as companies scale beyond the initial $10M ARR milestone.

This podcast was created via Google Notebook LM.