A clear view on the GTM shifts that matter, from the rise of GTM Engineering to the fundamentals shaping durable revenue systems

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A significant theme is the ubiquitous, yet frequently under-utilised, nature of AI in GTM, with several experts stressing that successful adoption requires strong data foundations and clarity of direction over merely buying shiny new tools. Conversely, some insights suggest that the need for complex GTM Engineers might soon become obsolete as AI agents and integrated platforms make infrastructure invisible. Finally, other sources explore critical GTM fundamentals, such as achieving internal coherence and alignment (often lacking in startups) and the importance of focusing on customer buying dynamics, retention, and a strong organisational culture.

This podcast was created via Google Notebook LM.