Exploring the transformation of GTM into a precision-engineered discipline, anchored in automation, buyer intelligence, and execution speed for the 2026 growth horizon.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition discusses the fundamental shift occurring in Go-to-Market (GTM) strategy, stressing the transition from outdated, siloed approaches to engineered, predictable revenue systems. A central theme is the rise of GTM Engineering, a highly technical role responsible for orchestrating complex workflows, cleaning data, and leveraging specific automation platforms like Clay to accelerate performance. While acknowledging the hype, many experts agree that Artificial Intelligence (AI) is now mandatory for tasks like personalization and forecasting, but success hinges on rigorous orchestration and a clear strategy to prevent agent sprawl and chaos. Crucially, contributors advise focusing on precision and foundational clarity, arguing that effective GTM relies on understanding genuine buyer signals, tailoring strategy to market specifics, and aligning execution with economic constraints like average contract value. Instead of relying on vast scale or complex dashboards, the modern approach favours outcome-driven execution and rapid iteration to build measurable, repeatable growth. Looking ahead to 2026, the consensus suggests that visibility, rapid iteration, and technical expertise will be the deciding factors for companies aiming to achieve compound, scalable growth.

This podcast was created via Google Notebook LM.