ABM to ABX: Turning Alignment, Buyer Signals, and AI into Scalable GTM Performance

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing, emphasising a critical shift toward strategic alignment and the integration of artificial intelligence. Multiple authors stress that successful ABM must move beyond generic tactics to focus on human-centred experiences and hyper-personalisation across the entire customer journey, with several noting the evolution to account-based experience. A key theme across the texts is the necessity of deep collaboration between sales and marketing to define the ideal customer profile, ensure account readiness, and act on meaningful, transparent signals and intent data. Furthermore, the discussions highlight the increasing role of AI in scaling precision, generating targeted content, and improving measurement, though authors caution that technology must always be supported by robust strategy and human judgement. The 6sense Breakthrough ’25 conference also underscored these themes, focusing on the AI-powered go-to-market shift, unveiling the platform’s new AI capabilities, RevvyAI, and showcasing innovations such as competitive takeout intelligence, customizable signals, and buying group modeling, all pointing toward a more predictive and orchestrated future for ABM.

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