Breaking and Building Leaders

Will Sawyer was ready to quit real estate until he discovered the content strategy that changed everything. Now he generates $48 million in business with 48% coming directly from YouTube after just 18 months of creating videos.

Bree Tucker was a struggling new agent showing homes with a baby on her hip until she discovered the content strategy that transformed everything. Now she generates $50 million in sales with a personal brand built through strategic content creation and "being a media company that sells real estate."As I mentioned in the episode, I'm leaving you the link to download 'The Complete Hyper-Local Content Blueprint' COMPLETELY FREE - the step-by-step guide that reveals precisely how a real estate agent built a $40M business in just 2 years using strategic hyper-local content.👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇https://a-impact-media.kit.com/e0947da6a5Attract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/We cover:0:00 - Intro to Bree's $50 million real estate journey1:43 - How she joined the Posit Group and her early struggles3:13 - The importance of putting yourself in a room with people better than you8:40 - Making the decision to leave college and go all-in on real estate11:22 - Lead generation as the consistent foundation of her business15:12 - How she started the Balance podcast for working moms17:30 - The process of earning opportunities to create content19:00 - The Villages video that reached 600,000 views20:11 - Different types of content: podcasts, home tours, area tours, and short-form30:50 - How to create engaging home tours beyond basic features32:10 - The importance of energy and authenticity on camera36:40 - The value of having a dedicated media team for content creation39:17 How to create a hook41:18 - How their content specifically attracts sellers, not just buyers43:36 - What it means to be "a media company that sells real estate"44:50 - The structure of their team: 28 agents and specialized support roles49:29 - Their farming strategy and how they achieved 50% market share in neighborhoods53:00 - The "seventh level" open house approach and community events55:07 - Organizing neighborhood-wide open houses to establish expertise55:40 - The team's core values: hungry, humble, curious, and social/caring54:49 - The purpose of their second YouTube channel for more niche, in-depth content57:27 - The emotions and preparation for doing her first solo 15-minute video59:01 - How videographers provide both technical direction and moral support1:02:49 - Her vision for the future: 80 units this year and continued team growth1:07:48: - Expanding into new content areas with Orlando Real Sports and Theme Parks1:010:47 - The "beer test" for team culture and why A-players stay1:13:42 - How she balances three young children with a $50 million business1:17:12 - Overcoming her toughest challengeStay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeResources:Bree's links:Website: https://bree.theorlandoreal.com/Instagram: https://www.instagram.com/breeinorlando/Team: https://www.instagram.com/theorlandoreal/YouTube: https://www.youtube.com/@pozekgroupMy Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon

How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Austin Klar went from making zero money his first 16 months in real estate to closing $27.5 million this year - all through social media. The former big law partner breaks down how a single 25-minute YouTube house tour brought in a $4.5 million cash buyer who wasn't even looking, why wealthy clients in their 60s are finding realtors on Instagram, and the simple green screen technique he pioneered that every agent now copies. He explains why he spends more time filming restaurant openings than house tours, how Sharon Stone ended up following his content, and why two-thirds of his business comes from being San Francisco's unofficial "digital mayor" online. We cover: 00:00 Intro 00:30 $4.5M Buyer Found on Instagram 03:54 60-Year-Olds Using YouTube for Realtors 05:22 Wealthy People Scroll Too 07:09 Zero Deals First 16 Months 07:28 Why Lawyers Don't Get $1M+ Houses 10:16 Videos Make Better Agents 12:37 Green Screen Method Everyone Copied 14:26 First Reels Took 2.5 Hours 16:04 2-Second Rule Kills Videos 18:08 iPhone + Ring Light = Luxury Listings 19:40 House Tours Only 20% Content 22:30 Content Like Texting Friends 24:24 Restaurant Video = Unexpected Sale 27:58 Development Content Performs Best 30:57 Becoming Digital Mayor 33:48 New Agent Getting High-End Listings 36:44 YouTube Clients Skip Other Agents 37:47 $7.5M Deal From Instagram DM 39:41 Sharon Stone Follows Him 40:51 Short vs Long Form Conversion 43:39 YouTube Viewers Ready to Buy 45:33 Small Market Success Strategy 48:04 Testing Ideas With Short Content 50:22 Why Agents Avoid YouTube 53:33 Learning YouTube Timing 56:33 Dream Professional Setup 1:00:02 Media-First: Never Get Caught 1:01:53 YouTube Shorts Don't Hurt Growth 1:04:06 2/3 of $27M From Social Media 1:05:29 Superhuman Email Saves Hours 1:07:38 Matty Matheson Personality Inspiration 1:11:31 Only Uses ChatGPT Premium 1:12:22 Selling Without Being Salesy Resources: Austin's links: Website: https://austinklar.com/ Instagram: / austin.klar YouTube: / @austinklar My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: / @breakingandbuildingleaders 🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon If you're new to our channel, I'm the founder & CEO of Knwn Local (formerly A Impact Media and ella), where we help ambitious real estate professionals own their market with strategic hyper-local media. A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Vija built a $70 million real estate team in 4 years, then watched it collapse in 3 months. In this conversation, she reveals why 99.9% of real estate teams have broken financials, the critical difference between being a great salesperson and a business owner, and how losing everything taught her the operational skills that separate successful teams from those trapped in the "messy middle." Now coaching 400+ teams at Place, she shares why most teams leave hundreds of thousands on the table and the hard truth about scaling from solo agent to sustainable business. We cover: 00:00 Intro 01:09 Why Great Salespeople Make Terrible Team Owners 02:55 What Everyone Gets Wrong About Building Real Estate Teams 04:41 Why 3 People Leaving Kills a 250 Million Team 06:31 The Weird First Thing Before Hiring Anyone 7:36 My 20-50-30 Rule: Bottom 30% Never See Me 13:50 The 90-Day Launch That Changed Place 17:40 Why Real Estate Teams Should Stay Flat 21:29 The Most Important Hire Agents Come and Go Around 22:40 How to know when to build a team 24:27 How 48 Listings Feed 4 Agents Without Zillow 25:50 Why I Focus on Cadence Over Head Count 28:22 Time Blocking Reality: Month 3 Gets Crazy 31:35 Ben Kinney's Three Leadership Fiduciaries 35:57 From 8 Agents to 1,200 Overnight 41:46 The 99.9% Problem Every Team Has 44:21 The 50-25-25 Rule Teams Get Backwards 46:37 Leaving Hundreds of Thousands Without Mortgage 49:09 Brandon Brittingham's Investment Model Explosion 51:23 Why Productive Agents Finally Join Teams 53:40 Matching Lead Systems to the Right Agent 56:58 When My Entire 70 Million Team Abandoned Me 1:00:40 Focus on Process, Not Outcome 1:01:49 Why Ben Kinney Keeps His Calendar Half Empty 1:03:39 Leading From Both Ends of the Bus Vija's links: Website: https://vija.com/ Instagram: https://www.instagram.com/viavija/?hl=en YouTube: https://www.youtube.com/channel/UCtDmZD2mdN94dFl4Lig5PFQ My Links: 📧 Newsletter: https://www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders 🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng 🐣 X: https://x.com/andrewbayon 📸 Instagram: https://www.instagram.com/andrew_bayon/ 🕺 TikTok: https://www.tiktok.com/@andrewbayon?lang=en

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Amanda Ryan leads a Dallas-Fort Worth real estate team that's closing nearly 100 deals a year with just 2 agents. Instead of chasing leads the traditional way, she's built a community-first strategy using simple local guides that people actually want—and it's generated hundreds of leads without feeling like a sales pitch. She explains: - Why personality tests are non-negotiable before any team interview - How 2-4 page Canva guides generate up to 200 email leads each - The hiring mistake that almost broke her team's standards - Why she refuses to train brand new agents (and what she looks for instead) - The "messy middle" phase every growing team must survive We cover: (01:32) Consistently Selling 50-75+ for Years (01:40) Hit 91 in 2023, 89 in 2024 (02:29) Went All-In on Community Guides (03:18) 2-4 Page Canva Guides (05:32) Getting 1-200 Emails Per Guide (05:59) Fort Worth Rodeo Guide Crushed (06:55) Real Estate Guides Failed (09:36) Why We Don't Ask for Phone Numbers (11:24) Narrowing to Three Specific Areas (14:35) Social Media: Local and Agent Referrals (15:17) Three Builders—Interviewing for Fourth (18:02) First Builder Was an Expired (20:00) I Strongly Disagree With Your Price (24:03) Virtual Staging Without Asking (27:22) Builder-Specific Listing Presentation (34:50) Meet Grace—My Ideal Client (35:39) Ad (38:53) Too Many Systems Not Talking (43:36) Seven Platforms Down to Two (44:59) Two Sales, Two Admin—Only Four People (51:35) Can't Train Someone to Be a Good Person (53:03) Ad (55:36) Personality Tests Before Interviews (58:00) Follow Amanda on Instagram (58:13) Leaders Help Everyone Climb Upp Resources: Guest links: Website: https://onthemovedfw.com/ Instagram: https://www.instagram.com/onthemovewithamanda/ YouTube:https://www.youtube.com/@onthemovedfw My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Mari Slobounov is a top-producing real estate agent in Madison who transformed her business by creating Living in Madison, a hyper-local Instagram brand with over 20,000 followers. She runs a high-performing team doing 150+ transactions annually and has pioneered a unique succession plan that keeps retired agents earning passive income. She explains: How getting your nails done turned into a buyer under contract in 4 days Why the Instagram page started as just resharing local restaurant content The birthday epiphany in France that led to rebranding her entire team How poll questions in Instagram stories convert at nearly 100% Why she now films Coldplay concerts instead of just watching them We cover: (01:41) How a casual conversation accidentally launched a 20K-follower Instagram empire (03:09) The 40th birthday epiphany in France that changed everything (03:59) The first Instagram lead that proved everyone wrong (05:22) Nail salon to under contract in 4 days (06:45) 8-10 qualified leads per month with zero ad spend (07:53) How Instagram polls generate instant buyer consultations (08:53) 150 transactions and $65 million the numbers behind the grind (11:10) When creating content started ruining life experiences (12:03) The breaking point: hiring two assistants just for Instagram (55:09) "What is your plan?"—the hardest question to answer (56:44) The lead generation pie chart breakdown (58:05) Why buying Zillow leads is "the dumbest thing" (59:14) Why consistency beats strategy every single time (1:00:08) You have to grind for two years minimum no shortcuts (1:00:56) Leading by example when you run a 150-transaction team Resources: Mari's inks: Website: https://www.livinginmadison.com/ Instagram:https://www.instagram.com/livinginmadisonre/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Haley Parker built a $6 billion mortgage region and stayed #1 for 7 years with one rule: teams beat solo every time. She reveals why AI is making everyone look identical, the 3-7-10 year compounding timeline that changes everything, and why confidence-based leadership destroys fear-based management in mortgage and real estate. She explains: Why going solo in mortgage keeps you stuck and struggling The 3-7-10 year timeline when teams start compounding exponentially How AI is making every mortgage professional's brand look identical Why marketing to only real estate agents kills your growth The confidence vs fear leadership system behind $6 billion We cover: (00:00) Intro (02:47) The Fatal Mistake Most Mortgage Pros Make (03:21) Why Going Solo is Killing Your Business (03:46) The 3-7-10 Year Compounding Effect (04:48) How 3 People Built $6 Billion in 14 Years (06:48) Do 5-10 Daily Coffee Meetings Still Work? (10:40) If Your Personal Brand Isn't Thriving, It's Dying (11:40) Stop Selling, Start Telling Your Story (15:48) Fairway Went From #69 to #1 in 36 Months (28:52) Pulling Off a 400-Person Event in 60 Days (31:18) Ad Break (36:43) When Bringing Competing Mortgage Speakers Was Insane (37:21) How the Down Market Shifted to Collaboration (48:23) Stop Selling, It's Boring: The Keynote That Changed Everything (49:10) Why Agents Leave Their Best Story on the Shelf (51:58) Ad Break (53:12) Skin in the Game: Nothing Gets Done for You (55:20) The Truth About AI Making Everyone Look the Same (56:40) The Fatal Mistake: Targeting 25-Year-Olds Not 55-Year-Olds (57:31) Companies That Talk to ALL Will Thrive (58:17) You Can't Just Focus on Real Estate Agents Anymore (1:00:39) Confidence vs Fear: The $6B Leadership Philosophy (1:01:41) Why Egos Kill Growth: Taking Constructive Criticism Resources: Haley's links: Website: https://www.fairway.com/ Instagram: https://www.instagram.com/haley.haunani.parker/ Linkedin: https://www.linkedin.com/company/fairwayhomemortgage My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ George Laughton is a top real estate team leader who has built one of the largest teams in the industry, overseeing hundreds of millions in annual sales volume. He shares the systems, mindset shifts, and hard-won lessons from scaling through every growth stage. He explains: Why hiring your friend first will sabotage your team growth The "no man's land" trap between 20-50 agents that kills most teams How George went bankrupt with Freddie Mac and almost quit real estate Why calling your team a "family" will prevent you from scaling past 10 agents The AI gratitude journal technique George uses for therapeutic breakthroughs We cover: (00:00) Intro (01:00) Why 8 to 10 Agents Makes You Go Backwards in Income (01:36) The Biggest Hiring Mistake New Team Leaders Make (02:29) Should You Hire an Assistant or Agent First? (03:22) Why the "Family Business" Mentality Kills Teams (05:28) Why 3-5 Agent Teams Aren't Real Businesses (06:42) What Is "No Man's Land" and Why 20-25 Agents Is the Danger Zone (07:48) The Brutal Truth About Profit Margins at 30-50 Agents (09:19) Why George Fired Half His Leadership Team During Growth (13:32) The Exit Interview Strategy That Changed Retention (14:32) Why Interview the People Who STAY, Not Just Who Leave (16:21) The Growth Path Conversation Most Leaders Avoid (20:44) The Biggest Lie Team Leaders Tell Themselves (22:27) Get a Personal Coach Before Coaching Your Agents (24:11) When to Transition From Producing to Full-Time Leading (30:22) How Gratitude Journaling Transformed George's Leadership (33:45) What to Do When Your Top Producer Wants to Leave (35:54) Ads (36:57) Structuring Leadership Teams to Handle 50+ Agents (47:22) Leading Producers vs. Newer Agents Differently (50:11) Creating Systems That Support, Not Micromanage (54:39) Leadership Development Must Happen BEFORE You Need It (57:55) Ads (58:25) Using AI to Journal and Get Therapeutic Responses (01:05:15) George's Weird AI Habit During Mobility Work (01:07:17) The Moment George Ran Out of Cash With Freddie Mac (01:09:08) Should I Quit Real Estate? George's Lowest Moment (01:09:57) The Future of Teams and Brokerages (01:11:25) Seeing Acquisitions as Recruiting Opportunities (01:12:13) Final Message: Stay Curious and Ask Better Questions Resources: George's links: Website: https://myphoenixhomesearch.com/ Instagram: https://www.instagram.com/georgelaughton/ YouTube: My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Turn database into listing appointments with ella: https://www.ellaemail.com/ 3 agents doing $100M+ in sales reveal why content marketing caps at 30 deals, Zillow Flex freed up $12k/month, and AI avatars are breaking trust. Plus: Dan spent $10,000 on mailers with ZERO calls, Bern doubled Instagram in 6 weeks, and why 90% of agents never recruit. We cover: (00:00) Intro (01:22) Why Zillow Flex Changed Everything (03:23) Why Bern Quit Paid Leads (04:33) Scaling Beyond Content Marketing (06:04) The Content Consistency Formula (07:31) Smart Ad Spend: Google, Meta & YouTube (11:51) YouTube vs Instagram: Which Converts Better (13:23) The $2M TikTok Lead (13:45) AI vs Human Content Debate (15:57) How AI Speeds Up Content Creation (18:04) Converting Social Media Followers (19:24) Fame vs Business in Real Estate (23:50) The Future of Brokerages (24:12) Why Agents Are Moving to Cloud Models (26:54) Why Teams Will Win the Next Decade (35:19) Adding Revenue Streams (38:26) Local Sponsorship Monetization (39:23) Building Media Companies as Agents (42:24) How AI Will Change Real Estate (45:35) Where Top Agents Are Investing in 2025 (47:13) Only 2% of Agents Use YouTube Resources: Bern's links: Website:https://livinginsandiego.com/ Instagram:https://www.instagram.com/bernmcgovern/ YouTube:https://www.youtube.com/@BernMcGovern Dan's links: Website: https://www.bestlifehometeam.com/ Instagram: https://www.instagram.com/danpbestlifesd/ YouTube: https://www.youtube.com/@UCYQer0sCGGbwE___LcEbyvA Jason's links: Website: https://thecassityteam.com/ Instagram: https://www.instagram.com/jason_cassity/ YouTube: https://www.youtube.com/@JasonCassity/videos My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Melissa Sofia, Founder of Avenue Home Collective, reveals how she scaled a $200M brokerage through collaboration, culture, and creativity, from mentoring systems that actually work to leveraging AI and authentic content. Melissa shares the modern playbook for realtors who want to grow without burning out. We cover: (00:00) Intro (01:23) Why collaboration beats competition in real estate (02:50) How Avenue Home Collective scaled during COVID (04:03) Building a culture where “clients come first” (06:19) The truth about growing a brokerage (07:42) “Grow up, then out” — the rhythm that actually works (08:15) Why she attracts, not recruits (10:38) Choosing the right brokerage for your goals (13:04) Why traditional agent training doesn’t work anymore (14:20) The mentorship model that creates top producers (16:37) Why in-person training matters more than ever (21:30) Designing your perfect, repeatable real estate week (23:01) The 4 things every successful agent must do (28:24) How to retain high-performing agents (32:55) What “white labeling” really means — and why it matters (34:52) Ad Break (35:21) Why starting an independent brokerage is riskier than ever (41:14) The rise of the “teamridge” and the fall of solo agents (43:23) Why relationships will always beat transactions (47:08) How content and video made her market-proof (55:48) Ad Break (56:17) The 4 content pillars that attract clients and agents (1:11:20) How she uses AI to train and support her agents (1:17:30) Managing energy, not time, as a real estate leader (1:21:38) What world-class leadership really looks like Resources: Melissa Sofia's links: Instagram: https://www.instagram.com/melknows/ YouTube: https://www.youtube.com/channel/UC-0VX2H_IKobB55m393zgLA My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ From zero closings and a family intervention to 17,000 YouTube subscribers and heading toward $20M in annual volume: Michael McCall reveals how ditching scripts, embracing honesty, and building a personal brand transformed him from an introverted engineer into San Antonio's go-to relocation expert, without ever cold calling again. We cover: (00:00) Intro (01:18) 17K Subscribers Generated $17M in Volume (03:47) Engineering Degree to Sales: I Hated Public Speaking (04:36) People Started Asking If I'd Work With Them (10:51) Why "Don't Move Here" Videos Outperform (18:59) My Dad Showed Up For an Intervention (23:56) The $1.2M Buyer Who Refused Anyone Else (26:30) Feeding Deals to My Team Agent (29:39) 50-60 Leads Per Month From YouTube (31:21) First Year: First Deal at 6 Months (36:19) First Hire: Editor for $300-400/Month (38:04) Ads (41:31) Showing Agent Model: They Show, I Negotiate (46:04) If It's Less Than $140/Hour, Outsource It (1:00:26) Google Sheets: The Only System You Need (1:06:48) Ads (1:12:48) 600 Loom Videos Saved 40-60 Hours (1:18:07) Newsletter as Underrated Lead Magnet (1:23:19) My Parents Thought I Was Crazy (1:26:32) 3 Months With Zero Closings (1:29:13) I Lost 50+ Deals From Laziness (1:34:05) Goal: 100 Deals Next Year (1:38:58) 80% YouTube, 20% Sphere Lead Breakdown (1:41:18) Claude Created 18-Page Roadmap to 100 Deals (1:45:42) Leading by Example Means More Than Words Resources: Michael’s links: Website: https://www.lifeinsanantoniotexas.com/ Instagram: https://www.instagram.com/lifeinsatx/ Michael’s Instagram: https://www.instagram.com/michaelmccallrealtor/ YouTube: https://www.youtube.com/@LifeinSATX My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Turn database into listing appointments with ella: https://www.ellaemail.com/ Leah Behr went from three months without a closing to $17 million in production by mastering Instagram and lead follow-up, in this episode, she reveals how she balanced building a thriving real estate business while navigating motherhood, family team dynamics, and the inner work required to show up authentically online. We cover: (00:00) Intro (01:23) Three Months Without a Closing (02:36) Doubling Production in One Year (05:40) Going All In on Real Estate (06:05) Imposter Syndrome Despite Experience (07:37) Gary Vee's "Realtors Should Be Guides" (11:13) Winning Against Five Offers (14:06) Shooting Content With Her Entire Family (16:59) The Dark Side of Content Creation (21:44) When Instagram Started Working (22:09) 40% of Business From Instagram (30:54) "Follow Up Till They Die" (31:16) Stale Lead Came Back With Three Listings (33:27) Separating TC and Admin Roles (38:15) Ads (42:22) Why Leadership Matters (43:32) Motherhood Flipped Her Identity (45:45) Not Wanting Her Daughter Second to Anything (48:14) Feminine Energy After Masculine Hustle (52:48) Her Husband Inspired Therapy (54:49) Ads (56:15) Sleep Deprivation for 15 Months (58:18) Family Business Communication (1:01:02) Never Feeling Good Enough (1:04:02) One Message to Her Daughter Resources: Leah’s links: Website:https://behrandbehr.com/ Instagram:https://www.instagram.com/leah_behr/ YouTube: https://www.youtube.com/channel/UCQ5ej7ixyBNuT1A6gpT8i2w My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Thom Guerrero is a mortgage broker who owns 6 businesses and survived a head-on collision that should have killed him. After 2 years of recovery, he's building the Fuel conference to address what's missing in Central Valley's business culture. He explains: Why the worst times in his life were when he made the most money How watching his dad's businesses destroy him shaped his approach to ownership The moment he realized he had $10,000/month in car payments while working 18-hour days Why social media created an epidemic of fake success for an entire generation The difference between being self-employed and being an actual owner We cover: (00:00) Intro (01:31) The head-on collision story (03:48) Choosing to sacrifice myself for my son (04:59) Flatlined, almost lost both legs (06:13) Life crawled before my eyes (08:04) Experimental treatment saved my leg (10:44) Why I stopped hitting snooze on opportunities (12:44) Dad died when I was 18 (15:13) 2 to 6 businesses during recovery (17:31) $200M CEO living quietly at local bar (21:20) Dad groomed me since 4th grade (22:15) Excel banking reports in elementary school (26:25) Social media's fake success epidemic (28:31) Son thinks YouTube isn't business (30:13) Disney CEO picking up trash (32:32) Inherited dad's disaster company at 19 (38:59) "He who dies with most toys wins" (40:23) Millennials vs Boomers money mindset (42:05) Ads (44:23) Rising tide lifts all boats (46:08) Servant leadership vs boss mentality (50:55) Already paid for lesson - take it (55:36) Vision board achievement = unhappy (58:34) Ads (59:11) Owner operator vs actual owner (1:02:39) Fuel matters more than destination (1:04:50) $10K/month garage wake-up call (1:11:49) Worked every day including Christmas (1:14:50) Panic attack changed everything (1:17:51) I'm doctor, team are nurses (1:21:09) Entrepreneur = NOT doing work (1:23:59) Culture is quicksand (1:27:20) "I don't make high producers" (1:30:43) World-class leadership = holistic development (1:33:12) Stop debating good leader - be one Resources: Thom's links: Website: Instagram: YouTube: My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David and Alanna Garcia share how they built Evoke Realty from zero to $20 million in months, investing their 401K into growth while raising two kids. In this episode, the husband-wife duo reveals how free videography, radical accountability, and rejecting all outside investors created San Antonio's most sought-after boutique brokerage. We cover: (00:00) Intro (01:18) The Future of Brokerages? (02:14) Agents Reaching Out for Camaraderie (03:54) What Agents Really Want (06:42) Having Someone to Call Anytime (07:41) How Video Built My Business (08:00) Tapped Into Wife's 401K for Gary V Conference (09:06) Life-Changing Conference Moment (10:00) Why Videographer Became Employee #1 (16:48) Keeping Creative Talent From Leaving (20:42) Hiring Videographers Outside Real Estate (26:06) Agent Went 2M to 8M Using Videos (27:50) Spanish Agent Closed Deal Day One (37:44) Ads (39:00) 90-Day Ninja Selling Transformation (43:00) Morning Gratitude Changes Business (44:28) Wake Up and Write Three Things (45:41) No Part-Time Agents with Day Jobs (50:00) Complacency Is a Disease (51:02) Two Questions That Expose Bad Recruits (53:16) Why Agents Switch - They're Lonely (55:09) Family Culture vs Kill-or-Be-Killed (56:07) Can't Just Hang Up on Women Agents (59:06) Working with Your Spouse Successfully (1:00:51) Can't Start Brokerage Without You (1:03:33) Built Company in 30 Days While Pregnant (1:06:51) Teams Must Be Fully Autonomous (1:09:08) My Commissions Floated Brokerage 8 Months (1:10:31) Property Management - Started with 5 Doors (1:13:54) Turned Down Every Angel Investor (1:17:55) Agents Busier Than Ever in Down Market (1:19:20) $5 Million Closings in One Day (1:20:09) Choosing Conferences That Make Money (1:26:25) You have to be yourself on social media (1:30:47) Consistency is key in social media (1:31:04) Ads (1:31:33) Hyperlocal content (1:33:51) Own Your Neighborhood Strategy (1:35:32) Content Strategy: Timely AND Timeless (1:40:43) 50% Instagram, 25% Events, 25% Referrals (1:42:11) Leaders Bring the Weather (1:44:15) Everybody lives in the messy middle (1:45:05) Bad Hires and Christmas Party Regrets (1:46:27) Therapy and Cold Plunges (1:46:56) Teaching Kids Work Equals Money (1:50:23) 5 Year Old's Summer Internship (1:52:17) Want to Fund Our Kids' Dreams (1:52:33) Leadership Is Understanding People Resources: Alanna’s and David’s links Website: https://realtyevoke.com/ Instagram:https://www.instagram.com/realtyevoke/ David Garcia: https://www.instagram.com/p/DFI-bMnSuP8/ Alanna D'Antonio Garcia: https://www.instagram.com/alannadant/ YouTube:https://www.youtube.com/@EvokeRealty My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content.

Seattle luxury real estate agent Maynard Wagner reveals how he built a 100-transaction team while working less, including taking 2-3 months off per year, maintaining a 9pm bedtime, and rejecting the "grind culture" that dominates real estate. From his $10,000 MLS mistakes to his "Navy SEAL Team Six" approach with just 4 agents, Maynard breaks down why success isn't about hitting arbitrary numbers, but building a business that gives you freedom. He shares candid insights on why some agents shouldn't "graduate" from Zillow, how ChatGPT transformed his business, and why buying a nice mattress was better than a new car for his performance. Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 We cover: 00:00 Intro 01:18 Building to 100 Transactions in Seattle's Luxury Market 01:52 Why Rankings Don't Tell the Real Story 03:02 15-Year "Overnight Success" From Corporate to Real Estate 04:33 When Success Feels Like It's Never Enough 06:19 24 Homes a Year - Why Not More? 07:54 "What We Need" - The Dangerous Word 08:46 Am I in the "Messy Middle"? 09:50 He Stops at 3pm, Does 200 Million 11:17 Burnt Out at Ernst & Young 13:15 The Partner Track I Didn't Want 15:38 Navy SEAL Team Six Approach With 4 Agents 17:59 The $10,000 MLS Mistake Three Times 22:27 Extreme Ownership Changed Everything 24:22 2-3 Months Off Per Year Strategy 25:56 5 Support Staff to 4 Agents 27:19 6am Wake-Up, 9pm Bedtime 29:20 Fast Food Only Twice a Year Now 31:00 Why I Bought a Nice Mattress Instead of a Car 32:28 Ad Break 33:34 4am Wake-Ups for Swim Practice Had to Stop 35:56 "Graduate From Zillow"? He's Crushing It! 37:12 Let Each Agent Be Their Own Agent 39:07 The Silent Stalkers on Social Media 41:22 Learning CapCut Myself vs Outsourcing 42:15 People Hire You, Not Your Video 43:12 Stories Disappear in 24 Hours - Don't Worry 44:10 Going All-In on Neighborhood Tours 45:34 ISA Set 6 Appointments in 4 Days 46:45 Sisu Revealed Our Appointment Problem 46:46 Ad Break 47:49 We're Not a Robo-Calling Team 50:07 Top Lead Sources: Zillow, Past Clients, Sphere 50:31 Anything by Sharon Srivatsa Is Awesome 51:39 ChatGPT as My Assistant for Everything 52:07 Built My Own GPT for Neighborhood Scripts 53:02 Pay $20/Month, Skip Starbucks 54:14 AI = Less Thinking, More Doing 54:56 World-Class Leadership Is Purpose Every Morning Resources: Maynard's links: Website:https://www.mwagnerhomes.com/about/Maynard-Wagner Instagram:https://www.instagram.com/seattle_realtor_maynard/ YouTube:https://www.youtube.com/@wagnerrealestategroup7604 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Amanda Elhassan reveals how she leveraged social media, hyperlocal focus, and real estate investments to transform her life from a debt-laden hairstylist to a top-producing agent selling over $50 million annually in Livermore, California. She explains: How one pandemic video changed everything and took her from $10M to $50M in sales Why she lives by the "555 rule" for social media engagement The YouTube video that landed a high-end client in under 2 months How she bought her first home with $14K down while $50K in credit card debt Why she deliberately lived in an 1,100 sq ft home despite earning millions We cover: 00:00 Intro 01:02 Hairstylist with $150K debt becomes $50M realtor 01:46 "I only have two hands" - Why hair couldn't pay the debt 02:22 Pregnant week before pandemic shutdown 02:57 First cringy videos with phone propped on books 04:10 Parents wanted her to be a lawyer, not hairstylist 04:25 Surgery fear: "What if I lost an arm?" 05:20 Why she stopped talking real estate in content 07:10 "I can't wait to meet clients - they're like me" 09:37 Every video talks to one person: "Ducky" 11:10 Target avatar: mid-30s, married, wants passive income 13:29 Won't work beyond 1-hour radius anymore 15:33 "I compete with the hungry new guy, not big dogs" 17:03 Uses AI for everything except what she controls 19:32 Won't let anyone else handle her DMs 20:56 3 marketing strategies that work 22:53 Talks to 30+ people daily in DMs 23:14 Wakes 45 minutes early just for Instagram 24:41 Restaurant DM strategy that starts conversations 25:48 The "555 Rule": 5 DMs, 5 comments, 5 connections 28:40 How she avoids doom scrolling 29:49 Instagram brought friendships with her heroes 32:18 Ads 33:50 $14 million in June with zero employees 39:37 Won't take two buyers wanting same criteria 42:52: Hyperlocal mindset 45:16 "I'm delusional about taking over Livermore" 47:15 Why she's passionate about investing 48:44 First townhome: $14K down, $187K profit 50:07 HELOC strategy for Airbnbs making $2-4K/month 51:25 Ads 51:53 Advice for new graduates entering real estate 53:33 Books next vacation on last day of current one 55:22 What she wants for her daughters 57:01 "Am I setting my kids up for disappointment?" 58:47 "I want them to never leave me" Resources: Guest links: Website:https://sellwithaeg.com/ Instagram:https://www.instagram.com/amandaelhassan/?hl=en YouTube:https://www.youtube.com/channel/UCHDmNmPCstqrxPo_OVGyjLw/about My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Levi Rodgers reveals how he grew from 100 to 300 agents in 18 months while secretly working at a pizza restaurant in Omaha for six weeks to test his business systems. The former Green Beret turned real estate CEO breaks down his partnership with Zillow that generates 120 flex deals monthly, the AI company he co-founded that increased appointment rates by 70%, and why he chose to go independent after his uncle's death pushed him to compress 10 years of business growth into 2. He shares the "Jenny Boat" philosophy that saved his company during COVID when everyone else ran for shore, how desktop appraisals became his secret weapon, and why "getting face to face" is still the only strategy that matters in a world obsessed with automation. We cover: 00:00 Intro 1:00 Will AI Replace Agents or Just the Bad Ones? 03:26 Why Are There 1.5M Agents Doing 4.5M Transactions? 04:55 Uncle Anthony's MLS Books vs AI Revolution 05:32 What Agents Really Want from Brokerages? 07:39 Build for One Agent or 300? 09:09 Teams Joining Brokerages Who Never Did Before 10:55 Staying Profitable When Transactions Drop? 10:59 Your Customer Becomes the Agent 12:20 100 to 300 Agents in 18 Months 14:49 Compressing 10 Years into 2 16:24 The 128 ISA Team Structure 18:55 Desktop Appraisals Before Every Listing 21:20 The Marketing Hire Nobody Will Steal 23:34 Whoever Controls the Appointment Wins 24:01 Tom Ferry's "Don't Fall in the Fall" 26:58 Face-to-Face vs Pre-Qualification 28:30 Getting Out of Your Own Way 30:51 Birth of Shiloh AI 32:23 The World's Most Superhuman AI Coach 32:50 Ads 35:35 70% Appointment Rate Increase 36:16 Stop Trying to Be a Tech Guy 38:46 Operators vs Speakers 41:41 The Messy Middle at 50-100 Agents 44:09 Light & Tight or Go Big? 46:02 Navy SEALs vs Army Debate 48:17 Leaving REMAX to Go Independent 52:54 Land Navigation Checkpoints 53:15 Good CEO vs Bad CEO? 54:08 Managing 300 Independent Contractors 56:10 The Human Line at Sam's Club 57:16 The 65-inch Warning TV 59:45 Change or Get Changed 1:01:10 Secret Pizza Restaurant Training 1:01:38 Ads 1:03:34 Godfather's Pizza San Antonio 1:05:11 7-10 Years of Grinding Left? 1:07:16 Tom Ferry's Legacy Group 1:09:31 The 3AM Partner Test 1:12:18 Zillow Changed My Life 1:12:44 Building Chairs at Night 1:14:06 The Jenny Boat Story 1:17:34 8 Appointments Daily from SEO 1:20:10 ChatGPT as Life Coach 1:22:32 "Get Face to Face" Book 1:24:33 Shoutout to Tom, George, Greg 1:26:44 The Bracelet and the Gunfight Resources: Levi’s links: Website: https://lrgrealty.com/about-levi Instagram: https://www.instagram.com/levirodgerslrg/# YouTube: https://www.youtube.com/@levirodgers1068 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help, we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David Cohen shares how he built one of San Francisco's top real estate firms, navigating mergers, scaling challenges, and nearly losing it all during the pandemic. In this episode, he reveals the crucial lessons behind growing a business the right way without sacrificing culture or quality. We cover: 00:00 Intro 00:14 Made Only $8,000 Profit That Year 01:20 Being #1 But Staying "Boutique" 02:11 Why Double Agents Not Agent Count 02:44 One Bad Apple Ruins Everything 03:49 Dating Before Our $35M Merger 05:02 Three Things You Can't Teach Agents 06:49 Why Scale Made Me Lose Money 08:45 Retention Risk Almost Killed Our Deal 11:02 Meeting Every Agent Face-to-Face 12:52 Never Fired Anyone Ever 14:11 Two Steps Back, Three Forward 16:07 Marin Office Keeps Me Up at Night 17:50 Surviving Without Personal Production 19:31 Balancing $100M Sales With 70 Agents 21:40 Answer Every Phone Call Rule 23:24 Excel Spreadsheet Runs $100M Business 24:28 No CRM System Strategy 27:18 Stress Testing 20% Revenue Drops 30:37 First Three Make-or-Break Hires 31:35 Stopped Recruiting $200M Agents 33:05 Coffee Meetings Tell Everything 34:46 Never Talk Splits First 36:56 Family vs Sports Team Leadership 39:07 Ads 40:09 Lifetime Splits Never Go Down 42:18 Why AI Won't Replace SF Agents 44:28 See 40 Properties Weekly 47:40 Five Years Market Data Tracking 50:23 Being Conservative Wins More 52:36 City Raised Me Like Sibling 56:06 $8,000 Year and COVID Survival 57:15 Transparent About Financial Struggles 59:27 Phone Call Rule Changed Everything 1:00:51 Ads 1:01:28 SEO Actually Brings Real Leads 1:02:32 Follow Up Boss CRM Strategy 1:03:42 Reading News Impacts Real Estate 1:04:16 Don't Grow Just to Grow 1:05:00 World Class Leadership Definition Resources: David’s links: Website: https://cityrealestatesf.com/ Instagram: https://www.instagram.com/cityrealestatesf/ YouTube: https://www.youtube.com/@cityrealestate3201 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: / @breakingandbuildingleaders 🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Guy Gal built a $24 billion "invisible" real estate company that everyone said was impossible. In this conversation, he reveals why traditional brokerages are designed to keep 1.5 million agents poor, the critical insight that constraints come from capacity not opportunity, and how one conversation with Michael Ramos changed everything. Now powering nearly 1,000 boutique brokerages through Side, he shares why most agents are selling time instead of building equity, the "frequency case" principle that kills most prop tech startups, and the brutal truth about why brokerages would rather have 1,000 bad agents than 100 great ones. Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ We cover: 00:00 Intro 01:21 Why I Built a $24 Billion "Invisible" Company 06:49 The Fatal Mistake Most Entrepreneurs Make 10:08 Michael Ramos Changed Everything With One Sentence 11:06 Why "Make It Cheaper" Always Fails 13:01 What Actually Constrains Good Agents 15:39 Michelle Kim's Shocking P&L Discovery 16:29 How 25% Commissions Made Her More Money 18:09 Why Building Companies Is Anthropology First 19:26 Everyone Thought We Were Breaking the Law 21:42 Why Brokerages Want 1000 Bad Agents 22:29 The "Frequency Case" Secret 24:38 Why Home Buyer Tech Always Dies 27:53 Technology vs. People: When to Use What 32:14 The Logo Wars on Real Estate Signs 37:15 Why Agent Shareholders Never Win 39:39 Why Agents Can't Get Loans (Plumbers Can) 41:59 The Alexander Laurie Partnership Strategy 43:31 Ads 44:43 When Being an Artist Limits Growth 48:40 Why We Never Do Mergers Despite $24B 49:55 Houses of Hay vs. Homes of Brick 51:47 Paid Leads Are Mortgaging Your Future 53:49 Community Building Beats Lead Generation 59:20 Spurs vs. Mavericks Business Philosophy 1:02:10 "Say Yes to Everything" Is Terrible Advice 1:04:49 Die From Indigestion, Not Starvation 1:06:57 What the Drunk Guy Taught Me 1:11:44 1.5 Million Agents, 4 Million Deals 1:13:57 The Future Is Boutique 1:18:59 Ads 1:23:48 AI Replaces Its Own Creators First 1:25:48 Why Departments Won't License AI 1:27:20 $25K Safari vs. Expedia Booking 1:30:49 Too Many Agents: The Math 1:34:47 What Makes World-Class Leaders Resources: Guy Gal links: Website: https://www.side.com/team/guy-gal/ Instagram: https://www.instagram.com/side_realestate/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: / @breakingandbuildingleaders 🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon If you're new to our channel, I'm the founder & CEO of Knwn Local (formerly A Impact Media and ella), where we help ambitious real estate professionals own their market with strategic hyper-local media. A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. - If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

From $320,000 in debt to NYC's #1 small team (The Kantha Group), Ravi Kantha reveals the brutal truth about building a billion-dollar business. He shares why he cold called 973 people by hand, how one $100 million deal changed his life, and what it really takes to succeed when failure isn't an option. Raw insights on sales, Netflix's "Owning Manhattan," and why 90% of what top performers do isn't natural, it's trained. He shares exactly how he has over $400 million in active listings (soon to be $1 billion), and became the #1 small team in NYC. The Complete Hyper-Local Content Blueprint' COMPLETELY FREE 👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇 https://a-impact-media.kit.com/e0947da6a5 Want a hyper-local email newsletter built for you? Check out Ella: https://linktw.in/mhsrxF