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Levi Rodgers reveals how he grew from 100 to 300 agents in 18 months while secretly working at a pizza restaurant in Omaha for six weeks to test his business systems.

The former Green Beret turned real estate CEO breaks down his partnership with Zillow that generates 120 flex deals monthly, the AI company he co-founded that increased appointment rates by 70%, and why he chose to go independent after his uncle's death pushed him to compress 10 years of business growth into 2.

He shares the "Jenny Boat" philosophy that saved his company during COVID when everyone else ran for shore, how desktop appraisals became his secret weapon, and why "getting face to face" is still the only strategy that matters in a world obsessed with automation.

We cover:

00:00 Intro

1:00 Will AI Replace Agents or Just the Bad Ones?

03:26 Why Are There 1.5M Agents Doing 4.5M Transactions?

04:55 Uncle Anthony's MLS Books vs AI Revolution

05:32 What Agents Really Want from Brokerages?

07:39 Build for One Agent or 300?

09:09 Teams Joining Brokerages Who Never Did Before

10:55 Staying Profitable When Transactions Drop?

10:59 Your Customer Becomes the Agent

12:20 100 to 300 Agents in 18 Months

14:49 Compressing 10 Years into 2

16:24 The 128 ISA Team Structure

18:55 Desktop Appraisals Before Every Listing

21:20 The Marketing Hire Nobody Will Steal

23:34 Whoever Controls the Appointment Wins

24:01 Tom Ferry's "Don't Fall in the Fall"

26:58 Face-to-Face vs Pre-Qualification

28:30 Getting Out of Your Own Way

30:51 Birth of Shiloh AI

32:23 The World's Most Superhuman AI Coach

32:50 Ads

35:35 70% Appointment Rate Increase

36:16 Stop Trying to Be a Tech Guy

38:46 Operators vs Speakers

41:41 The Messy Middle at 50-100 Agents

44:09 Light & Tight or Go Big?

46:02 Navy SEALs vs Army Debate

48:17 Leaving REMAX to Go Independent

52:54 Land Navigation Checkpoints

53:15 Good CEO vs Bad CEO?

54:08 Managing 300 Independent Contractors

56:10 The Human Line at Sam's Club

57:16 The 65-inch Warning TV

59:45 Change or Get Changed

1:01:10 Secret Pizza Restaurant Training

1:01:38 Ads

1:03:34 Godfather's Pizza San Antonio

1:05:11 7-10 Years of Grinding Left?

1:07:16 Tom Ferry's Legacy Group

1:09:31 The 3AM Partner Test

1:12:18 Zillow Changed My Life

1:12:44 Building Chairs at Night

1:14:06 The Jenny Boat Story

1:17:34 8 Appointments Daily from SEO

1:20:10 ChatGPT as Life Coach

1:22:32 "Get Face to Face" Book

1:24:33 Shoutout to Tom, George, Greg

1:26:44 The Bracelet and the Gunfight

Resources:
Levi’s links:
Website: https://lrgrealty.com/about-levi
Instagram: https://www.instagram.com/levirodgerslrg/#

YouTube: https://www.youtube.com/@levirodgers1068

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary.

Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help, we work together.