How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2
Full Service Marketing for Real Estate YouTube Channels:
https://www.aimpactmedia.com/

Austin Klar went from making zero money his first 16 months in real estate to closing $27.5 million this year - all through social media. The former big law partner breaks down how a single 25-minute YouTube house tour brought in a $4.5 million cash buyer who wasn't even looking, why wealthy clients in their 60s are finding realtors on Instagram, and the simple green screen technique he pioneered that every agent now copies.
He explains why he spends more time filming restaurant openings than house tours, how Sharon Stone ended up following his content, and why two-thirds of his business comes from being San Francisco's unofficial "digital mayor" online.

We cover:
00:00 Intro
00:30 $4.5M Buyer Found on Instagram
03:54 60-Year-Olds Using YouTube for Realtors
05:22 Wealthy People Scroll Too
07:09 Zero Deals First 16 Months
07:28 Why Lawyers Don't Get $1M+ Houses
10:16 Videos Make Better Agents
12:37 Green Screen Method Everyone Copied
14:26 First Reels Took 2.5 Hours
16:04 2-Second Rule Kills Videos
18:08 iPhone + Ring Light = Luxury Listings
19:40 House Tours Only 20% Content
22:30 Content Like Texting Friends
24:24 Restaurant Video = Unexpected Sale
27:58 Development Content Performs Best
30:57 Becoming Digital Mayor
33:48 New Agent Getting High-End Listings
36:44 YouTube Clients Skip Other Agents
37:47 $7.5M Deal From Instagram DM
39:41 Sharon Stone Follows Him
40:51 Short vs Long Form Conversion
43:39 YouTube Viewers Ready to Buy
45:33 Small Market Success Strategy
48:04 Testing Ideas With Short Content
50:22 Why Agents Avoid YouTube
53:33 Learning YouTube Timing
56:33 Dream Professional Setup
1:00:02 Media-First: Never Get Caught
1:01:53 YouTube Shorts Don't Hurt Growth
1:04:06 2/3 of $27M From Social Media
1:05:29 Superhuman Email Saves Hours
1:07:38 Matty Matheson Personality Inspiration
1:11:31 Only Uses ChatGPT Premium
1:12:22 Selling Without Being Salesy

Resources:
Austin's links:
Website: https://austinklar.com/
Instagram: / austin.klar
YouTube: / @austinklar

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: / @breakingandbuildingleaders
🐣 Twitter: twitter.com/AndrewBayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

If you're new to our channel, I'm the founder & CEO of Knwn Local (formerly A Impact Media and ella), where we help ambitious real estate professionals own their market with strategic hyper-local media.

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.