How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2
Turn database into listing appointments with ella: https://www.ellaemail.com/

Leah Behr went from three months without a closing to $17 million in production by mastering Instagram and lead follow-up, in this episode, she reveals how she balanced building a thriving real estate business while navigating motherhood, family team dynamics, and the inner work required to show up authentically online.

We cover:
(00:00 ) Intro
(01:23 ) Three Months Without a Closing
(02:36 ) Doubling Production in One Year
(05:40 ) Going All In on Real Estate
(06:05 ) Imposter Syndrome Despite Experience
(07:37 ) Gary Vee's "Realtors Should Be Guides"
(11:13 ) Winning Against Five Offers
(14:06 ) Shooting Content With Her Entire Family
(16:59 ) The Dark Side of Content Creation
(21:44 ) When Instagram Started Working
(22:09 ) 40% of Business From Instagram
(30:54 ) "Follow Up Till They Die"
(31:16 ) Stale Lead Came Back With Three Listings
(33:27 ) Separating TC and Admin Roles
(38:15 ) Ads
(42:22 ) Why Leadership Matters
(43:32 ) Motherhood Flipped Her Identity
(45:45 ) Not Wanting Her Daughter Second to Anything
(48:14 ) Feminine Energy After Masculine Hustle
(52:48 ) Her Husband Inspired Therapy
(54:49 ) Ads
(56:15 ) Sleep Deprivation for 15 Months
(58:18 ) Family Business Communication
(1:01:02 ) Never Feeling Good Enough
(1:04:02 ) One Message to Her Daughter

Resources:
Leah’s links:
Website:https://behrandbehr.com/
Instagram:https://www.instagram.com/leah_behr/

YouTube: https://www.youtube.com/channel/UCQ5ej7ixyBNuT1A6gpT8i2w

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.