24-year-old agent Will Van Winkler reveals how he makes $1M+ with 7-cent letters, dominates the second home market, and why he prefers fewer clients. Learn his "golden letter" strategy and unconventional approach to real estate success.Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeAttract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/Turn your email list into listing appoints with ella: https://www.ellaemail.com/We cover:(00:00 ) Why would a 24-year-old prefer making more money with fewer clients?(00:39 ) How did a simple 7-cent letter generate millions in real estate business?(01:42 ) What's the "golden letter" technique that transformed Will's business from zero to a million dollars?(02:45 ) How did he build a brand by working with "community influencers" instead of social media?(03:37 ) The secret to winning listings when clients think you're too young - Will's surprising approach(04:33 ) Why Will doesn't want to do 100 transactions per year despite early success(05:35 ) How throwing out ego transformed Will's approach to real estate success(06:35 ) Is paying double for talent worth it? Will's controversial hiring philosophy(07:33 ) What makes Will build houses in 4 months when others take 7 months?(08:35 ) The counterintuitive approach to building a team while staying in production(09:42 ) Will's search for the perfect Director of Operations - what he's looking for and why(11:28 ) The interview question that reveals someone's true character (and it's not what you think)(13:21 ) How did a 24-year-old break into luxury vacation properties and short-term rentals?(16:12 ) How Will discovered his unique market niche by analyzing gaps other agents missed(18:27 ) Will's surprising take on what's wrong with the real estate industry today(19:33 ) AI in real estate - is Will ready to embrace it or not?(21:17 ) The surprising connection between building and investing mindset in real estate(22:46 ) Why Will refuses to manage short-term rentals despite owning them(24:42 ) The investment mindset that's changing how Will runs his real estate business(26:32 ) Why Will pays 75-85k for an EA when most only pay 45-50k(28:05 ) Building two "badass organizations" - Will's 5-10 year vision(29:52 ) How Will builds houses faster with no construction background - his secret approach(31:31 ) The systems that transformed Will's business from struggling to thriving(33:22 ) The VA hiring secret that most agents get wrong when scaling(35:30 ) Why Will pays $1000/month for his VA and what they actually do(37:23 ) What drove Will to start real estate during COVID while still in college?(39:12 ) The moment Will went "all in" on real estate and stopped going to classes(40:56 ) What happened when Will's own father wouldn't use him for a real estate transaction?(42:45 ) How Will handles losing a $70,000 commission without getting emotional(44:12 ) The childhood experience that shaped Will's "I don't care what people think" attitude(46:32 ) Will's surprising learning approach that drives builders crazy but gets results(48:30 ) The three things Will does for builders that other agents completely miss(50:17 ) How DISC personality profiling doubled Will's conversion rate with clients(52:23 ) The sales secret that lets Will close deals with engineers, doctors and artists equally wellResources:Will's links:Website: https://www.willvanwickler.com/Instagram: https://www.instagram.com/wvanwickler/YouTube: https://www.youtube.com/@WillVanWicklerMy Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon