Bree Tucker was a struggling new agent showing homes with a baby on her hip until she discovered the content strategy that transformed everything. Now she generates $50 million in sales with a personal brand built through strategic content creation and "being a media company that sells real estate."As I mentioned in the episode, I'm leaving you the link to download 'The Complete Hyper-Local Content Blueprint' COMPLETELY FREE - the step-by-step guide that reveals precisely how a real estate agent built a $40M business in just 2 years using strategic hyper-local content.👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇

https://a-impact-media.kit.com/e0947da6a5

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We cover:

0:00 - Intro to Bree's $50 million real estate journey

1:43 - How she joined the Posit Group and her early struggles

3:13 - The importance of putting yourself in a room with people better than you

8:40 - Making the decision to leave college and go all-in on real estate

11:22 - Lead generation as the consistent foundation of her business

15:12 - How she started the Balance podcast for working moms

17:30 - The process of earning opportunities to create content

19:00 - The Villages video that reached 600,000 views

20:11 - Different types of content: podcasts, home tours, area tours, and short-form

30:50 - How to create engaging home tours beyond basic features

32:10 - The importance of energy and authenticity on camera

36:40 - The value of having a dedicated media team for content creation

39:17 How to create a hook

41:18 - How their content specifically attracts sellers, not just buyers

43:36 - What it means to be "a media company that sells real estate"

44:50 - The structure of their team: 28 agents and specialized support roles

49:29 - Their farming strategy and how they achieved 50% market share in neighborhoods

53:00 - The "seventh level" open house approach and community events

55:07 - Organizing neighborhood-wide open houses to establish expertise

55:40 - The team's core values: hungry, humble, curious, and social/caring

54:49 - The purpose of their second YouTube channel for more niche, in-depth content

57:27 - The emotions and preparation for doing her first solo 15-minute video

59:01 - How videographers provide both technical direction and moral support

1:02:49 - Her vision for the future: 80 units this year and continued team growth

1:07:48 : - Expanding into new content areas with Orlando Real Sports and Theme Parks

1:01 0:47 - The "beer test" for team culture and why A-players stay

1:13:42 - How she balances three young children with a $50 million business

1:17:12 - Overcoming her toughest challenge

Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeResources:Bree's links:Website: https://bree.theorlandoreal.com/Instagram: https://www.instagram.com/breeinorlando/Team: https://www.instagram.com/theorlandoreal/YouTube: https://www.youtube.com/@pozekgroupMy Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon