Breaking and Building Leaders

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Thom Guerrero is a mortgage broker who owns 6 businesses and survived a head-on collision that should have killed him. After 2 years of recovery, he's building the Fuel conference to address what's missing in Central Valley's business culture. He explains: Why the worst times in his life were when he made the most money How watching his dad's businesses destroy him shaped his approach to ownership The moment he realized he had $10,000/month in car payments while working 18-hour days Why social media created an epidemic of fake success for an entire generation The difference between being self-employed and being an actual owner We cover: (00:00) Intro (01:31) The head-on collision story (03:48) Choosing to sacrifice myself for my son (04:59) Flatlined, almost lost both legs (06:13) Life crawled before my eyes (08:04) Experimental treatment saved my leg (10:44) Why I stopped hitting snooze on opportunities (12:44) Dad died when I was 18 (15:13) 2 to 6 businesses during recovery (17:31) $200M CEO living quietly at local bar (21:20) Dad groomed me since 4th grade (22:15) Excel banking reports in elementary school (26:25) Social media's fake success epidemic (28:31) Son thinks YouTube isn't business (30:13) Disney CEO picking up trash (32:32) Inherited dad's disaster company at 19 (38:59) "He who dies with most toys wins" (40:23) Millennials vs Boomers money mindset (42:05) Ads (44:23) Rising tide lifts all boats (46:08) Servant leadership vs boss mentality (50:55) Already paid for lesson - take it (55:36) Vision board achievement = unhappy (58:34) Ads (59:11) Owner operator vs actual owner (1:02:39) Fuel matters more than destination (1:04:50) $10K/month garage wake-up call (1:11:49) Worked every day including Christmas (1:14:50) Panic attack changed everything (1:17:51) I'm doctor, team are nurses (1:21:09) Entrepreneur = NOT doing work (1:23:59) Culture is quicksand (1:27:20) "I don't make high producers" (1:30:43) World-class leadership = holistic development (1:33:12) Stop debating good leader - be one Resources: Thom's links: Website: Instagram: YouTube: My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David and Alanna Garcia share how they built Evoke Realty from zero to $20 million in months, investing their 401K into growth while raising two kids. In this episode, the husband-wife duo reveals how free videography, radical accountability, and rejecting all outside investors created San Antonio's most sought-after boutique brokerage. We cover: (00:00) Intro (01:18) The Future of Brokerages? (02:14) Agents Reaching Out for Camaraderie (03:54) What Agents Really Want (06:42) Having Someone to Call Anytime (07:41) How Video Built My Business (08:00) Tapped Into Wife's 401K for Gary V Conference (09:06) Life-Changing Conference Moment (10:00) Why Videographer Became Employee #1 (16:48) Keeping Creative Talent From Leaving (20:42) Hiring Videographers Outside Real Estate (26:06) Agent Went 2M to 8M Using Videos (27:50) Spanish Agent Closed Deal Day One (37:44) Ads (39:00) 90-Day Ninja Selling Transformation (43:00) Morning Gratitude Changes Business (44:28) Wake Up and Write Three Things (45:41) No Part-Time Agents with Day Jobs (50:00) Complacency Is a Disease (51:02) Two Questions That Expose Bad Recruits (53:16) Why Agents Switch - They're Lonely (55:09) Family Culture vs Kill-or-Be-Killed (56:07) Can't Just Hang Up on Women Agents (59:06) Working with Your Spouse Successfully (1:00:51) Can't Start Brokerage Without You (1:03:33) Built Company in 30 Days While Pregnant (1:06:51) Teams Must Be Fully Autonomous (1:09:08) My Commissions Floated Brokerage 8 Months (1:10:31) Property Management - Started with 5 Doors (1:13:54) Turned Down Every Angel Investor (1:17:55) Agents Busier Than Ever in Down Market (1:19:20) $5 Million Closings in One Day (1:20:09) Choosing Conferences That Make Money (1:26:25) You have to be yourself on social media (1:30:47) Consistency is key in social media (1:31:04) Ads (1:31:33) Hyperlocal content (1:33:51) Own Your Neighborhood Strategy (1:35:32) Content Strategy: Timely AND Timeless (1:40:43) 50% Instagram, 25% Events, 25% Referrals (1:42:11) Leaders Bring the Weather (1:44:15) Everybody lives in the messy middle (1:45:05) Bad Hires and Christmas Party Regrets (1:46:27) Therapy and Cold Plunges (1:46:56) Teaching Kids Work Equals Money (1:50:23) 5 Year Old's Summer Internship (1:52:17) Want to Fund Our Kids' Dreams (1:52:33) Leadership Is Understanding People Resources: Alanna’s and David’s links Website: https://realtyevoke.com/ Instagram:https://www.instagram.com/realtyevoke/ David Garcia: https://www.instagram.com/p/DFI-bMnSuP8/ Alanna D'Antonio Garcia: https://www.instagram.com/alannadant/ YouTube:https://www.youtube.com/@EvokeRealty My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content.

Seattle luxury real estate agent Maynard Wagner reveals how he built a 100-transaction team while working less, including taking 2-3 months off per year, maintaining a 9pm bedtime, and rejecting the "grind culture" that dominates real estate. From his $10,000 MLS mistakes to his "Navy SEAL Team Six" approach with just 4 agents, Maynard breaks down why success isn't about hitting arbitrary numbers, but building a business that gives you freedom. He shares candid insights on why some agents shouldn't "graduate" from Zillow, how ChatGPT transformed his business, and why buying a nice mattress was better than a new car for his performance. Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 We cover: 00:00 Intro 01:18 Building to 100 Transactions in Seattle's Luxury Market 01:52 Why Rankings Don't Tell the Real Story 03:02 15-Year "Overnight Success" From Corporate to Real Estate 04:33 When Success Feels Like It's Never Enough 06:19 24 Homes a Year - Why Not More? 07:54 "What We Need" - The Dangerous Word 08:46 Am I in the "Messy Middle"? 09:50 He Stops at 3pm, Does 200 Million 11:17 Burnt Out at Ernst & Young 13:15 The Partner Track I Didn't Want 15:38 Navy SEAL Team Six Approach With 4 Agents 17:59 The $10,000 MLS Mistake Three Times 22:27 Extreme Ownership Changed Everything 24:22 2-3 Months Off Per Year Strategy 25:56 5 Support Staff to 4 Agents 27:19 6am Wake-Up, 9pm Bedtime 29:20 Fast Food Only Twice a Year Now 31:00 Why I Bought a Nice Mattress Instead of a Car 32:28 Ad Break 33:34 4am Wake-Ups for Swim Practice Had to Stop 35:56 "Graduate From Zillow"? He's Crushing It! 37:12 Let Each Agent Be Their Own Agent 39:07 The Silent Stalkers on Social Media 41:22 Learning CapCut Myself vs Outsourcing 42:15 People Hire You, Not Your Video 43:12 Stories Disappear in 24 Hours - Don't Worry 44:10 Going All-In on Neighborhood Tours 45:34 ISA Set 6 Appointments in 4 Days 46:45 Sisu Revealed Our Appointment Problem 46:46 Ad Break 47:49 We're Not a Robo-Calling Team 50:07 Top Lead Sources: Zillow, Past Clients, Sphere 50:31 Anything by Sharon Srivatsa Is Awesome 51:39 ChatGPT as My Assistant for Everything 52:07 Built My Own GPT for Neighborhood Scripts 53:02 Pay $20/Month, Skip Starbucks 54:14 AI = Less Thinking, More Doing 54:56 World-Class Leadership Is Purpose Every Morning Resources: Maynard's links: Website:https://www.mwagnerhomes.com/about/Maynard-Wagner Instagram:https://www.instagram.com/seattle_realtor_maynard/ YouTube:https://www.youtube.com/@wagnerrealestategroup7604 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2 Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Amanda Elhassan reveals how she leveraged social media, hyperlocal focus, and real estate investments to transform her life from a debt-laden hairstylist to a top-producing agent selling over $50 million annually in Livermore, California. She explains: How one pandemic video changed everything and took her from $10M to $50M in sales Why she lives by the "555 rule" for social media engagement The YouTube video that landed a high-end client in under 2 months How she bought her first home with $14K down while $50K in credit card debt Why she deliberately lived in an 1,100 sq ft home despite earning millions We cover: 00:00 Intro 01:02 Hairstylist with $150K debt becomes $50M realtor 01:46 "I only have two hands" - Why hair couldn't pay the debt 02:22 Pregnant week before pandemic shutdown 02:57 First cringy videos with phone propped on books 04:10 Parents wanted her to be a lawyer, not hairstylist 04:25 Surgery fear: "What if I lost an arm?" 05:20 Why she stopped talking real estate in content 07:10 "I can't wait to meet clients - they're like me" 09:37 Every video talks to one person: "Ducky" 11:10 Target avatar: mid-30s, married, wants passive income 13:29 Won't work beyond 1-hour radius anymore 15:33 "I compete with the hungry new guy, not big dogs" 17:03 Uses AI for everything except what she controls 19:32 Won't let anyone else handle her DMs 20:56 3 marketing strategies that work 22:53 Talks to 30+ people daily in DMs 23:14 Wakes 45 minutes early just for Instagram 24:41 Restaurant DM strategy that starts conversations 25:48 The "555 Rule": 5 DMs, 5 comments, 5 connections 28:40 How she avoids doom scrolling 29:49 Instagram brought friendships with her heroes 32:18 Ads 33:50 $14 million in June with zero employees 39:37 Won't take two buyers wanting same criteria 42:52: Hyperlocal mindset 45:16 "I'm delusional about taking over Livermore" 47:15 Why she's passionate about investing 48:44 First townhome: $14K down, $187K profit 50:07 HELOC strategy for Airbnbs making $2-4K/month 51:25 Ads 51:53 Advice for new graduates entering real estate 53:33 Books next vacation on last day of current one 55:22 What she wants for her daughters 57:01 "Am I setting my kids up for disappointment?" 58:47 "I want them to never leave me" Resources: Guest links: Website:https://sellwithaeg.com/ Instagram:https://www.instagram.com/amandaelhassan/?hl=en YouTube:https://www.youtube.com/channel/UCHDmNmPCstqrxPo_OVGyjLw/about My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Levi Rodgers reveals how he grew from 100 to 300 agents in 18 months while secretly working at a pizza restaurant in Omaha for six weeks to test his business systems. The former Green Beret turned real estate CEO breaks down his partnership with Zillow that generates 120 flex deals monthly, the AI company he co-founded that increased appointment rates by 70%, and why he chose to go independent after his uncle's death pushed him to compress 10 years of business growth into 2. He shares the "Jenny Boat" philosophy that saved his company during COVID when everyone else ran for shore, how desktop appraisals became his secret weapon, and why "getting face to face" is still the only strategy that matters in a world obsessed with automation. We cover: 00:00 Intro 1:00 Will AI Replace Agents or Just the Bad Ones? 03:26 Why Are There 1.5M Agents Doing 4.5M Transactions? 04:55 Uncle Anthony's MLS Books vs AI Revolution 05:32 What Agents Really Want from Brokerages? 07:39 Build for One Agent or 300? 09:09 Teams Joining Brokerages Who Never Did Before 10:55 Staying Profitable When Transactions Drop? 10:59 Your Customer Becomes the Agent 12:20 100 to 300 Agents in 18 Months 14:49 Compressing 10 Years into 2 16:24 The 128 ISA Team Structure 18:55 Desktop Appraisals Before Every Listing 21:20 The Marketing Hire Nobody Will Steal 23:34 Whoever Controls the Appointment Wins 24:01 Tom Ferry's "Don't Fall in the Fall" 26:58 Face-to-Face vs Pre-Qualification 28:30 Getting Out of Your Own Way 30:51 Birth of Shiloh AI 32:23 The World's Most Superhuman AI Coach 32:50 Ads 35:35 70% Appointment Rate Increase 36:16 Stop Trying to Be a Tech Guy 38:46 Operators vs Speakers 41:41 The Messy Middle at 50-100 Agents 44:09 Light & Tight or Go Big? 46:02 Navy SEALs vs Army Debate 48:17 Leaving REMAX to Go Independent 52:54 Land Navigation Checkpoints 53:15 Good CEO vs Bad CEO? 54:08 Managing 300 Independent Contractors 56:10 The Human Line at Sam's Club 57:16 The 65-inch Warning TV 59:45 Change or Get Changed 1:01:10 Secret Pizza Restaurant Training 1:01:38 Ads 1:03:34 Godfather's Pizza San Antonio 1:05:11 7-10 Years of Grinding Left? 1:07:16 Tom Ferry's Legacy Group 1:09:31 The 3AM Partner Test 1:12:18 Zillow Changed My Life 1:12:44 Building Chairs at Night 1:14:06 The Jenny Boat Story 1:17:34 8 Appointments Daily from SEO 1:20:10 ChatGPT as Life Coach 1:22:32 "Get Face to Face" Book 1:24:33 Shoutout to Tom, George, Greg 1:26:44 The Bracelet and the Gunfight Resources: Levi’s links: Website: https://lrgrealty.com/about-levi Instagram: https://www.instagram.com/levirodgerslrg/# YouTube: https://www.youtube.com/@levirodgers1068 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help, we work together.

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David Cohen shares how he built one of San Francisco's top real estate firms, navigating mergers, scaling challenges, and nearly losing it all during the pandemic. In this episode, he reveals the crucial lessons behind growing a business the right way without sacrificing culture or quality. We cover: 00:00 Intro 00:14 Made Only $8,000 Profit That Year 01:20 Being #1 But Staying "Boutique" 02:11 Why Double Agents Not Agent Count 02:44 One Bad Apple Ruins Everything 03:49 Dating Before Our $35M Merger 05:02 Three Things You Can't Teach Agents 06:49 Why Scale Made Me Lose Money 08:45 Retention Risk Almost Killed Our Deal 11:02 Meeting Every Agent Face-to-Face 12:52 Never Fired Anyone Ever 14:11 Two Steps Back, Three Forward 16:07 Marin Office Keeps Me Up at Night 17:50 Surviving Without Personal Production 19:31 Balancing $100M Sales With 70 Agents 21:40 Answer Every Phone Call Rule 23:24 Excel Spreadsheet Runs $100M Business 24:28 No CRM System Strategy 27:18 Stress Testing 20% Revenue Drops 30:37 First Three Make-or-Break Hires 31:35 Stopped Recruiting $200M Agents 33:05 Coffee Meetings Tell Everything 34:46 Never Talk Splits First 36:56 Family vs Sports Team Leadership 39:07 Ads 40:09 Lifetime Splits Never Go Down 42:18 Why AI Won't Replace SF Agents 44:28 See 40 Properties Weekly 47:40 Five Years Market Data Tracking 50:23 Being Conservative Wins More 52:36 City Raised Me Like Sibling 56:06 $8,000 Year and COVID Survival 57:15 Transparent About Financial Struggles 59:27 Phone Call Rule Changed Everything 1:00:51 Ads 1:01:28 SEO Actually Brings Real Leads 1:02:32 Follow Up Boss CRM Strategy 1:03:42 Reading News Impacts Real Estate 1:04:16 Don't Grow Just to Grow 1:05:00 World Class Leadership Definition Resources: David’s links: Website: https://cityrealestatesf.com/ Instagram: https://www.instagram.com/cityrealestatesf/ YouTube: https://www.youtube.com/@cityrealestate3201 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: / @breakingandbuildingleaders 🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

Guy Gal built a $24 billion "invisible" real estate company that everyone said was impossible. In this conversation, he reveals why traditional brokerages are designed to keep 1.5 million agents poor, the critical insight that constraints come from capacity not opportunity, and how one conversation with Michael Ramos changed everything. Now powering nearly 1,000 boutique brokerages through Side, he shares why most agents are selling time instead of building equity, the "frequency case" principle that kills most prop tech startups, and the brutal truth about why brokerages would rather have 1,000 bad agents than 100 great ones. Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ We cover: 00:00 Intro 01:21 Why I Built a $24 Billion "Invisible" Company 06:49 The Fatal Mistake Most Entrepreneurs Make 10:08 Michael Ramos Changed Everything With One Sentence 11:06 Why "Make It Cheaper" Always Fails 13:01 What Actually Constrains Good Agents 15:39 Michelle Kim's Shocking P&L Discovery 16:29 How 25% Commissions Made Her More Money 18:09 Why Building Companies Is Anthropology First 19:26 Everyone Thought We Were Breaking the Law 21:42 Why Brokerages Want 1000 Bad Agents 22:29 The "Frequency Case" Secret 24:38 Why Home Buyer Tech Always Dies 27:53 Technology vs. People: When to Use What 32:14 The Logo Wars on Real Estate Signs 37:15 Why Agent Shareholders Never Win 39:39 Why Agents Can't Get Loans (Plumbers Can) 41:59 The Alexander Laurie Partnership Strategy 43:31 Ads 44:43 When Being an Artist Limits Growth 48:40 Why We Never Do Mergers Despite $24B 49:55 Houses of Hay vs. Homes of Brick 51:47 Paid Leads Are Mortgaging Your Future 53:49 Community Building Beats Lead Generation 59:20 Spurs vs. Mavericks Business Philosophy 1:02:10 "Say Yes to Everything" Is Terrible Advice 1:04:49 Die From Indigestion, Not Starvation 1:06:57 What the Drunk Guy Taught Me 1:11:44 1.5 Million Agents, 4 Million Deals 1:13:57 The Future Is Boutique 1:18:59 Ads 1:23:48 AI Replaces Its Own Creators First 1:25:48 Why Departments Won't License AI 1:27:20 $25K Safari vs. Expedia Booking 1:30:49 Too Many Agents: The Math 1:34:47 What Makes World-Class Leaders Resources: Guy Gal links: Website: https://www.side.com/team/guy-gal/ Instagram: https://www.instagram.com/side_realestate/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: / @breakingandbuildingleaders 🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon If you're new to our channel, I'm the founder & CEO of Knwn Local (formerly A Impact Media and ella), where we help ambitious real estate professionals own their market with strategic hyper-local media. A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. - If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

From $320,000 in debt to NYC's #1 small team (The Kantha Group), Ravi Kantha reveals the brutal truth about building a billion-dollar business. He shares why he cold called 973 people by hand, how one $100 million deal changed his life, and what it really takes to succeed when failure isn't an option. Raw insights on sales, Netflix's "Owning Manhattan," and why 90% of what top performers do isn't natural, it's trained. He shares exactly how he has over $400 million in active listings (soon to be $1 billion), and became the #1 small team in NYC. The Complete Hyper-Local Content Blueprint' COMPLETELY FREE 👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇 https://a-impact-media.kit.com/e0947da6a5 Want a hyper-local email newsletter built for you? Check out Ella: https://linktw.in/mhsrxF

Rick Lee grew 5,000 Instagram followers in one month using hyperlocal content that generates free leads daily. In this conversation, he reveals:- How his video background initially held him back as a real estate agent- The three content buckets that tripled his engagement- His 5am ritual that creates content in just 45 minutes daily- How a $5 Google lead turned into an $8.65 million purchase- Why garage sales generate more listings than traditional prospecting- The psychology behind celebrating when sellers say "not for a year"- Building multiple lead streams for a consistent pipelineAs I mentioned in the episode, I'm leaving you the link to download 'The Complete Hyper-Local Content Blueprint' 👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇https://a-impact-media.kit.com/e0947da6a5If you want to attract more listings & clients with YouTube. Get a marketing team to help you grow:

In this conversation with Hannah Naylor, we discuss how she built a thriving home decor & design business across multiple platforms, her content strategy evolution, and how she's monetizing her audience while maintaining integrity.As I mentioned in the episode, I'm leaving you the link to download 'The Complete Hyper-Local Content Blueprint' COMPLETELY FREE - the step-by-step guide that reveals exactly how a real estate agent built a $40M business in just 2 years using strategic hyper-local content.👇 DOWNLOAD THE FREE PLAYBOOK HERE 👇https://a-impact-media.kit.com/e0947d...Attract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/

Bern McGovern transformed his real estate business from $65K to seven figures in three years through strategic content creation. He reveals how he built 10K YouTube subscribers and 25K Instagram followers with hyper-local videos that generate quality leads without traditional advertising. Bern shares his exact systems, content creation process, and why YouTube leads "hug you when they first meet you."Attract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/Turn your email list into listing appoints with ella: https://www.ellaemail.com/Bern's links:Website: https://livinginsandiego.com/Instagram: https://www.instagram.com/northcounty_sd/YouTube: https://www.youtube.com/@UCiDiYzzKoTi10fPWuPCRAbg My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon

24-year-old agent Will Van Winkler reveals how he makes $1M+ with 7-cent letters, dominates the second home market, and why he prefers fewer clients. Learn his "golden letter" strategy and unconventional approach to real estate success.Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeAttract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/Turn your email list into listing appoints with ella: https://www.ellaemail.com/We cover:(00:00) Why would a 24-year-old prefer making more money with fewer clients?(00:39) How did a simple 7-cent letter generate millions in real estate business?(01:42) What's the "golden letter" technique that transformed Will's business from zero to a million dollars?(02:45) How did he build a brand by working with "community influencers" instead of social media?(03:37) The secret to winning listings when clients think you're too young - Will's surprising approach(04:33) Why Will doesn't want to do 100 transactions per year despite early success(05:35) How throwing out ego transformed Will's approach to real estate success(06:35) Is paying double for talent worth it? Will's controversial hiring philosophy(07:33) What makes Will build houses in 4 months when others take 7 months?(08:35) The counterintuitive approach to building a team while staying in production(09:42) Will's search for the perfect Director of Operations - what he's looking for and why(11:28) The interview question that reveals someone's true character (and it's not what you think)(13:21) How did a 24-year-old break into luxury vacation properties and short-term rentals?(16:12) How Will discovered his unique market niche by analyzing gaps other agents missed(18:27) Will's surprising take on what's wrong with the real estate industry today(19:33) AI in real estate - is Will ready to embrace it or not?(21:17) The surprising connection between building and investing mindset in real estate(22:46) Why Will refuses to manage short-term rentals despite owning them(24:42) The investment mindset that's changing how Will runs his real estate business(26:32) Why Will pays 75-85k for an EA when most only pay 45-50k(28:05) Building two "badass organizations" - Will's 5-10 year vision(29:52) How Will builds houses faster with no construction background - his secret approach(31:31) The systems that transformed Will's business from struggling to thriving(33:22) The VA hiring secret that most agents get wrong when scaling(35:30) Why Will pays $1000/month for his VA and what they actually do(37:23) What drove Will to start real estate during COVID while still in college?(39:12) The moment Will went "all in" on real estate and stopped going to classes(40:56) What happened when Will's own father wouldn't use him for a real estate transaction?(42:45) How Will handles losing a $70,000 commission without getting emotional(44:12) The childhood experience that shaped Will's "I don't care what people think" attitude(46:32) Will's surprising learning approach that drives builders crazy but gets results(48:30) The three things Will does for builders that other agents completely miss(50:17) How DISC personality profiling doubled Will's conversion rate with clients(52:23) The sales secret that lets Will close deals with engineers, doctors and artists equally wellResources:Will's links:Website: https://www.willvanwickler.com/Instagram: https://www.instagram.com/wvanwickler/YouTube: https://www.youtube.com/@WillVanWicklerMy Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon

"I Was Making 30K a Year, Now I Do 100K a Month In GCI!" The Real Estate Mom Who Built a Multi-Million Dollar Business While Raising a Family. Meet Taley Hunt, a powerhouse agent who went from making $36,000 a year to building a business that does over $1 million annually in just 4 years. Taley found out she was pregnant on the day of her real estate exam, and still managed to sell 28 houses her rookie year with a newborn on her hip! Here's how!Taley shares candidly about the cost of fast growth: "a lack of work-life balance, a lack of sanity, a lack of happiness at some points." Her story proves that with hard work and strategic thinking, anyone can transform their real estate business.Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeAttract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/We cover:(00:00) From $36K to $100K+: Taley Hunt's Unexpected Real Estate Journey(01:27) The cost of fast growth(02:30) How being strategic attracts ideal clients(03:45) Everyone wants the top, no one wants to climb(04:04) Why hard work is the secret sauce(05:05) Motherhood while working dawn to bedtime(06:05) Pregnant on real estate exam day(07:50) Working mom guilt vs. building wealth(08:50) Using her daughter as motivation(10:19) Getting your first two deals monthly(10:39) First deal from Facebook agent referral(11:45) Pitching as a rockstar with no experience(12:50) Building referrals from one client to seven deals(13:58) Strategic agent networking on Facebook(15:51) Creating a systematic daily approach(16:29) Three sources driving all business(18:19) 80% from database and referrals, not social(19:03) 100+ agent-to-agent referrals yearly(19:11) Lead generating for agents like clients(19:49) Going from 2 to 20 closings monthly(21:56) Researching who sends referrals to your area(22:56) Why posting 10 times daily is strategic(24:34) Saying the same things 100 different ways(26:05) Booking all client events a year ahead(28:44) Jumping from 30 to 140 transactions(29:50) Why a coach was her game-changer(30:53) Choosing leverage over luxury(32:45) Nanny guilt vs. empowering her daughter(35:16) Poorest county to multi-million dollar business(39:41) How household help saved her marriage(42:24) When her husband joined—the 6-month struggle(44:47) "He makes the world turn"(47:00) Navigating difficult business partner conversations(49:42) "We're on the same team, even when it doesn't feel like it"(51:34) Helping a new agent close 50 first-year deals(53:05) Managing 35 houses in escrow simultaneously(54:50) "My worth was in how many houses I sold"(56:36) "They work for me" to "I work for them"(58:03) Using real estate to help single moms(1:01:00) Why agents overthink everything(1:03:54) The myth of the part-time agent(1:07:45) "Being rich vs. being wealthy"(1:10:04) Building a 2pm finish line businessResources:Taley's links:Instagram: https://www.instagram.com/realtormomcoach/YouTube: https://www.youtube.com/@realtormomcoach/videosFacebook: https://www.facebook.com/profile.php?id=100009714668408TikTok: https://www.tiktok.com/@taleyhunt Website: https://taleyhunt.com/My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon

The Words That Will Make You Millions: How 1 Conversation Can Solve Any Problem & Change Everything. Learn how 1 book built a multi-million dollar brand and get 25 years of brand & business experience from the world's #1 expert on influence, Phil M Jones.Meet @PhilMJonesUK ( @ExactlyWhattoSay), the bestselling author of "Exactly What To Say" and a global expert on the psychology of persuasion. Phil M Jones has trained over 2 million people worldwide and knows exactly what to say in any situation.Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeAttract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/Phil M Jones and I discuss:(00:00) Intro - How words solve every problem in the world(01:35) Why people should care about the words they say(03:15) What separates top performers (hint: it's their word tracks)(04:43) The missed conversations at big events(05:26) Why Phil is known for "obnoxious prep"(06:50) The musician approach to speaking on stage(08:12) Ed Sheeran's power outage performance lesson(10:00) How to keep falling in love with your work(11:19) Why entrepreneurs get bored with what works(12:45) Building a brand people will follow(13:53) Creating an "infinity journey" beyond one product(15:18) The Tabasco sauce business model(17:38) Two critical questions for building a meaningful brand(18:46) How to create 27 points of brand access(20:14) Why perfect content creation fails(21:32) The four areas of relentless brand focus(22:27) Working on your future biography(23:48) What Phil would change about the speaking industry(25:27) Building long-term speaker relationships with organizations(27:19) Phil's strategy to get paid three ways for speaking(29:00) Why specialists beat generalists every time(30:38) Breaking through "Sheehan's Wall" in branding(32:14) Phil's unknown niche that funded his success(34:12) When to add new businesses vs. staying focused(35:48) The "cannot not do it" test for business expansion(37:46) Why staying out of the way is Phil's biggest lesson(39:45) HubSpot CEO's approach to reducing complexity(41:23) Content maximization vs. content repurposing(42:49) The truth about A-players and loyal B-players(44:12) How Phil hires freelancers without interviews(45:35) Why employees leave companies(46:18) The future beyond expertise and information(47:42) Structuring presentations like a DJ set(50:00) Why Phil acquired a media company(52:13) Live video vs. talking head content reach(54:00) The emotional motorway breakdown story(55:20) The question that changed Phil's life(56:41) Finding your true success comparisons(57:37) Navigating chaos as an entrepreneur(58:59) Curiosity, empathy and action frameworkResources:Phil's links:Exactly What To SayWebsite: https://exactlywhattosay.com/YouTube: https://www.youtube.com/@ExactlyWhattoSay/Instagram: https://www.instagram.com/exactlywhattosay/Phil M JonesWebsite: https://linktr.ee/philmjonesInstagram: https://www.instagram.com/philmjonesuk/My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon

This week, I sit down with @DarrenKriz – the real estate content creator who transformed from making 50,000 cold calls to building a social media empire with over a million followers across YouTube, Instagram and TikTok.Darren Kriz's story is the ultimate blueprint for anyone wanting to build authority through content. At just 23, with zero real estate connections, he was getting into $30M mansions in Bel Air when nobody else was doing luxury home tours.Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribeGet access to the only YouTube hook database for agents with Listing Leads to find the best viral topics for building a real estate YouTube channel.Use code "ANDREW" to get 50% off on top of your free trial: https://linktw.in/qckvLbAttract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/We discuss:(00:00) How a squatter ruined a half-million-dollar monthly rental deal in Bel Air(02:59) How baseball shaped his mindset (04:39) Getting into $30M homes at 23 with no real estate connections(06:29) When did he actually start bringing in professional videographers?(07:51) The group chat that changed everything(09:43) Why Darren switched from TikTok to YouTube(10:49) The 18-month consistency streak that built his brand(12:38) From 3-minute videos to 30-minute luxury home tours(14:25) His approach to filming multi-million dollar homes(16:46) Should you be professional or be yourself on camera?(19:24) How he managed filming TWO full luxury home tours every week for an entire year(22:36) Why a $5M home with a secret room outperforms a $30M mansion(25:32) What he's learned from seeing thousands of luxury homes that even agents don't know(27:04) The $70M Santa Barbara estate with a nightclub that broke all the rules(28:44) Why his smaller "Living in LA" channel generates more quality leads than his main channel(30:40) It took 8 months to get his first lead (32:41) How to create local content that generates real buyers (34:33) The challenge of balancing quality subscribers vs. quantity(35:59) Should you cover the whole city or focus on areas you want to sell in? (38:39) "I stopped being that sleazy salesperson" (40:30) Why some YouTubers spend days on just a thumbnail -(42:43) His experiments with AI for thumbnails(45:37) "Chat GPT becomes your friend" (47:53) How he's using Sora AI clips as attention hooks on TikTok videos(50:06) The many ways he monetizes his following beyond just real estate(51:42) When luxury developers call him for first access to $30M homes before anyone else(52:48) The Monaco billionaire deal that fell apart 5 days before move-in(55:56) From TikTok to $3M sale in 72 hours (57:55) Competition in a saturated market(1:00:13) Why he focuses on being the face of the brand (1:01:28) His advice for beginners(1:02:50) The 10K subscriber strategy(1:04:06) His reaction when TikTok almost disappeared Resources:Darren's links:YouTube: @DarrenKriz and @darrenkrizlosangeles Instagram: https://www.instagram.com/dkrizestates/TikTok:https://www.tiktok.com/@dkrizestatesWebsite: https://linktr.ee/dkrizestatesMy Links: 📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon