The real reason customers leave your telecom brand isn’t always price or coverage—it’s the moment your app or website makes a simple task feel hard. We dive into the six drivers of churn and focus on the hidden killer: digital friction that chips away at trust, triggers support calls, and nudges people toward competitors. Along the way, we show how behavior analytics turns vague “drop-off” metrics into clear, fixable causes you can act on fast. We break down the traditional pain points—netwo...
🚀 Key Takeaways: Why defining leads together with sales is critical for marketing successWhy "more leads" isn’t always the answer—quality over quantity mattersHear about the pitfalls of short-term lead generation strategiesIn this piece, I dive into my experience as a marketing manager, where the demand for more leads became my personal nightmare. The sales team’s relentless call for leads—without a clear understanding of what a lead actually is—created constant pressure. The recurring questi...
🚀 Key Takeaways: Why collaboration between marketing and sales is essential for successThe importance of customer research and understanding the productTimeless advice from Eugene Schwartz: Great marketing starts with listeningTune in for a candid conversation about what happens when marketers fly blind and how to avoid marketing in the dark. In this episode, I share the story of my time as a fractional product marketer at a cybersecurity SaaS startup—where things weren’t quite as they seeme...
🚀 Key Takeaways: Why attribution windows can obscure long-term successHow SEO campaigns can take time to pay offThe value of documenting and celebrating wins, even if they come too lateTune in for a behind-the-scenes look at what happens when marketing success doesn’t fit neatly into reporting timelines—and why patience in campaigns sometimes delivers the biggest wins. In this episode, I share the bittersweet story of a campaign that seemed destined for failure—until it wasn’t. We lined ever...
🚀 Key Takeaways: The hidden challenges of procurement and why "yes" doesn't mean doneHow to navigate privacy, legal, and finance hurdles without losing your mindStrategies for reducing friction in the procurement process to speed things upTune in for a candid look at the frustration behind corporate bureaucracy and how to stay sane when your deal is stuck in procurement purgatory. Because sometimes the toughest part of closing a deal isn’t selling—it’s getting through the paperwork. In this ...
🚀 Key Takeaways: The importance of having backups and contingency plans for live eventsWhy audiences are often more understanding than we expect during hiccupsHow surviving a live-event disaster can make future presentations feel like a breezeTune in for a lighthearted look at how things can go wrong, how we recovered, and why I now approach live presentations without fear—because once the internet goes down mid-webinar, nothing else seems as scary! In this episode, I recount the heart-pound...
🚀 Key Takeaways: Why calculated risks in marketing sometimes pay off—but not without consequencesThe importance of QA processes and segmentation (yes, even for risk-takers)How to turn mistakes into learning opportunities that fuel growthTune in for a candid, behind-the-scenes look at how we fumbled, panicked, and ultimately came out on top—proving that even the pros aren’t immune to email nightmares. What happens when two bold marketers decide to break all the email marketing rules—and end u...
🚀 Key Takeaways: Why not all leads are created equal—and how to avoid chasing the wrong onesThe importance of aligning ad campaigns with real business outcomesHow an audit can uncover costly targeting mistakes before it’s too lateTune in for a cautionary tale that underscores the importance of measuring what matters—because no one wants to spend tens of thousands of dollars on leads that lead nowhere. 🎙️ $72k for Zero Customers: The Cost of Misguided PPC Campaigns In this episode, I share th...
🚀 Key Takeaways: Why scaling for success requires stress testing beyond your expectationsThe importance of cross-team communication when planning big launchesHow contingency planning can turn potential disasters into smooth recoveriesTune in for a behind-the-scenes look at a moment when growth tested our limits and how we learned to always stay a step ahead—because sometimes, success brings just as many challenges as failure. Building a SaaS startup comes with plenty of challenges, but somet...
🚀 Key Takeaways: Why more traffic isn’t always better—especially when it’s the wrong audienceHow irrelevant content can hurt your authority and dilute your brand’s messageThe value of quality over quantity when it comes to SEO and content strategyTune in for a story that’s part marketing mystery, part cautionary tale, and packed with insights on aligning marketing goals with business strategy. Because at the end of the day, it’s not about how many cake lovers you attract—it’s about reaching t...
🚀 Key Takeaways: The dangers of overhyping AI capabilities and releasing products too soonHow poor internal communication can derail even the most exciting ideasThe importance of realistic timelines, ethical marketing, and clear labeling systemsJoin me for a firsthand account of how "Pulling an AudienceGenius" became martech shorthand for making bold promises without the tech to back it up. This is a cautionary tale about innovation gone wrong—and how to avoid turning your next idea into a ma...
🚀 Key Takeaways: The hidden risks of relying on flawed data for precision targetingWhy even the best campaigns are only as strong as the data behind themHow to spot and prevent dirty data from derailing your effortsTune in to this cautionary tale and learn how to avoid the data traps that can turn even the most promising campaigns into marketing horror stories. As a seasoned growth marketer, I’ve built a reputation across Amsterdam and beyond, turning startups into profitable growth machines...
🚀 Key Takeaways: Why cutting non-clicking campaigns can backfireThe unseen role of brand awareness in driving long-term resultsHow to make marketing decisions when attribution data falls shortJoin us for a real-world reminder that marketing isn't always about instant gratification—it’s about playing the long game, even when the numbers don’t tell the full story. Travel with me back in time to the good old days of pre-recession marketing, when budgets flowed freely, LinkedIn Ads ran smoothly,...
🚀 Key Takeaways: Why communication breakdowns can happen even with the best-laid plansHow to course-correct quickly under pressureThe importance of looping in everyone—even when you think they’re in the knowTune in to hear how we turned this near-disaster into a successful launch, and why we now live by one mantra: If it’s important, say it. Twice. Launching a product is exhilarating—and nerve-wracking. You’ve got countdowns, marketing campaigns firing on all cylinders, and FoMO flooding eve...
🚀 Key Takeaways: The highs and lows of influencer partnershipsManaging unexpected PR crises in real timeWhy thought leadership isn’t always about having the loudest voiceIn this episode, we dive headfirst into the wild world of influencer partnerships in B2B SaaS marketing—and the unexpected chaos that can ensue. Imagine landing a dream collaboration with the biggest name in your industry (think Elon Musk energy, but without the 3 AM crypto tweets). Everything’s on fire—in the best way. Engag...
If content is king, data is undoubtedly queen. Data analytics has transformed how businesses across the globe approach decision-making. Nowadays, no one lifts a finger before you show sufficient data to them. Every organization strives to be data-driven, employing analytics everywhere – from websites to warehouses and production plants, crunching millions of numbers every day. When it comes to user data, businesses collect information about what users do and where they do it. But it’s only be...
For every conversion rate optimization (CRO) professional, there’s a moment of triumph when the organization they’re working with recognizes the value of experimentation and decides that they need a proper experimentation program of their own. Yay! If you’ve just celebrated this moment, congrats! Yet, this is only the beginning. Now it’s up to you as a CRO professional to deliver valuable learnings and exceptional results – and prove that investing in experimentation (and you) was the r...
Nowadays, conversion rate optimization (CRO) professionals and marketers alike use social proof, such as testimonials, user reviews, and logos for a simple reason: it builds trust and credibility. But despite knowing this, a critical question remains: How much does social proof influence user behavior? How significant is its impact?
In this audio, we’re answering these questions, trying to go deeper than such posts usually go, supporting our suggestions with knowledge from various CRO experts with decades of experience in conversion rate optimization.
In this audio, we’ll guide you through developing data-driven hypotheses that set your CRO tests up for success. You’ll also learn how to use data effectively, identify real conversion problems, and build hypotheses that drive real results.