SaaStrophe Series: What Could Possibly Go Wrong? by Drew Brucker @ Brainchild
Description
🚀 Key Takeaways:
- The highs and lows of influencer partnerships
- Managing unexpected PR crises in real time
- Why thought leadership isn’t always about having the loudest voice
In this episode, we dive headfirst into the wild world of influencer partnerships in B2B SaaS marketing—and the unexpected chaos that can ensue.
Imagine landing a dream collaboration with the biggest name in your industry (think Elon Musk energy, but without the 3 AM crypto tweets). Everything’s on fire—in the best way. Engagement rates are soaring, competitors are hate-sharing, and you’re practicing your humblebrag for the next conference.
But then... disaster strikes. Our tech titan, “Jack,” drops a live-streamed hot take that sends our campaign—and our sanity—spiraling. When he compared AI in SaaS to "racing stripes on a horse," things went from goldmine to PR nightmare faster than you can refresh your Slack feed.
In this episode, we unpack what went wrong, what we learned, and why partnering with influencers is like playing with fireworks—it’s all fun until it blows up.
Get ready for a hilarious, cautionary tale filled with marketing highs, lows, and the all-important lesson: In B2B, sometimes the smartest thing you can do is know when to say... nothing.
United States
