SaaStrophe Series: The Silent Fall and the End of Ads by Adam Holmgren @ Fibbler
Description
🚀 Key Takeaways:
- Why cutting non-clicking campaigns can backfire
- The unseen role of brand awareness in driving long-term results
- How to make marketing decisions when attribution data falls short
Join us for a real-world reminder that marketing isn't always about instant gratification—it’s about playing the long game, even when the numbers don’t tell the full story.
Travel with me back in time to the good old days of pre-recession marketing, when budgets flowed freely, LinkedIn Ads ran smoothly, and nobody questioned attribution—because everything just xworked. But then, the recession hit, and the game changed overnight.
In this episode, I share a cautionary tale from my digital marketing days: what happened when we shut off LinkedIn Ads after realizing the clicks weren’t turning into revenue. At first, it seemed like the right move—cutting waste, reallocating budgets. But months later, the unexpected happened: website traffic plummeted, leads dried up, and brand visibility took a nosedive.
Listen as we unpack the hidden value of brand awareness, the limits of attribution, and the hard lesson we learned: not everything that matters can be measured.
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