SaaStrophe Series: The $40k Email Nightmare by Jacalyn Beales @ Copy.ai
Description
🚀 Key Takeaways:
- Why calculated risks in marketing sometimes pay off—but not without consequences
- The importance of QA processes and segmentation (yes, even for risk-takers)
- How to turn mistakes into learning opportunities that fuel growth
Tune in for a candid, behind-the-scenes look at how we fumbled, panicked, and ultimately came out on top—proving that even the pros aren’t immune to email nightmares.
What happens when two bold marketers decide to break all the email marketing rules—and end up with a $40k surprise? In this episode, I share the nerve-wracking (and slightly hilarious) story of how an overly ambitious email campaign led to a massive overcharge from our email service provider. With one million recipients targeted and segmentation thrown to the wind, we found ourselves scrambling to fix a mistake that could have cost us dearly.
But here’s the twist: the world didn’t end. Leadership was understanding, our email rep worked magic, and the campaign somehow exceeded expectations despite the chaos.
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