SaaStrophe Series: Where Are The Leads by Iris Dings, Sr. Content Manager @ Unmuted
Update: 2024-10-18
Description
🚀 Key Takeaways:
- Why defining leads together with sales is critical for marketing success
- Why "more leads" isn’t always the answer—quality over quantity matters
- Hear about the pitfalls of short-term lead generation strategies
In this piece, I dive into my experience as a marketing manager, where the demand for more leads became my personal nightmare. The sales team’s relentless call for leads—without a clear understanding of what a lead actually is—created constant pressure.
The recurring question was: “Where are the leads?” But rushing to create leads just for the sake of numbers doesn’t work. Becoming a qualified lead is a process, and not everyone who downloads content is ready to buy.
Tune in for a candid look at how marketers can shift their approach from chasing numbers to building real opportunities that convert.
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