SaaStrophe Series: The Dirty Data by Georgi Furnadzhiev @ The Growth Syndicate
Description
🚀 Key Takeaways:
- The hidden risks of relying on flawed data for precision targeting
- Why even the best campaigns are only as strong as the data behind them
- How to spot and prevent dirty data from derailing your efforts
Tune in to this cautionary tale and learn how to avoid the data traps that can turn even the most promising campaigns into marketing horror stories.
As a seasoned growth marketer, I’ve built a reputation across Amsterdam and beyond, turning startups into profitable growth machines. But even the best campaigns can turn into nightmares—and one of my latest endeavors did just that.
In this episode, I share the chilling story of my benchmarking campaign gone wrong, where flawless visuals and copy were derailed by something I never saw coming: dirty data. What started as a promising campaign quickly spiraled into a costly disaster, with bogus leads, defunct companies, and inaccurate targeting lurking beneath the surface of the sales intelligence platform I trusted.
Listen as I unpack the hard lesson learned from a campaign that still haunts me: great execution can’t fix bad data.
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