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Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!
Hosted by Orelia Baumel.
Hosted on Acast. See acast.com/privacy for more information.
13 Episodes
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In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy. By the end of this episode, you’ll learn:Why it’s time to stop calling it Account-Based Marketing, and what to call it insteadHow to integrate ABM into your broader marketing mix without siloing itIngrid’s framework for a winning ABM strategy, from aligning with sales to measuring success How to use AI to scale your ABM efforts, without losing your human touch. If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact. Don’t miss this episode! Hosted on Acast. See acast.com/privacy for more information.
In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.By the end of this episode, you’ll learn:How to optimise each page in your buyer journey, from demo requests to homepagesThe importance of aligning customer-facing teams to build messaging that resonatesSam’s four-step framework for conversion copywriting: research, draft, test, and measureHow to get to know your audience beyond demographics, by listening to what they actually sayIf you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.🎧 Listen now! Hosted on Acast. See acast.com/privacy for more information.
In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.By the end of this episode, you’ll learn:How branding can shorten your sales cycle by building trust and credibility early onWhy branding and lead generation work better together, not in silosThe three Cs for a successful campaign: clarity, consistency, customer-centricityHow to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift If you're building, or rebuilding, a brand, this episode is full of actionable insights. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.By the end of this episode, you’ll learn:Why authenticity matters - how to position your brand based on real strengths rather than overpromisingThe importance of clear brand guidelines so all teams can align their messaging with the rebrandHow to measure rebrand success, from key metrics to customer perception shiftsIf you're considering a rebrand, this episode is packed with actionable insights.🎧 Listen now! Hosted on Acast. See acast.com/privacy for more information.
Talya Heller G., founder of Down to a T, competitive intelligence & positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.By the end of this episode, you’ll learn:How to build a clear, impactful positioning that resonates with your audiencePractical ways to help sales teams highlight key differentiators with confidenceHonest and effective tactics to address competitors without losing integrityConnect with Talya Heller G. on LinkedInConnect with Orelia on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.By the end of this episode, you’ll learn:The core principles of revenue marketing and its role in driving revenue.How to leverage data to develop impactful, ROI-focused campaigns.Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate. Connect with Mark on LinkedInConnect with Orelia on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.By the end of this episode, you’ll learn:Techniques for creating valuable, user-focused content that ranks and resonatesTips on conducting targeted keyword research and leveraging competitor insightsWays to integrate sales insights into SEO content, meeting prospects’ needs at every stageConnect with Killian on LinkedInConnect with Orelia on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.By the end of this episode, you’ll learn:Strategies for structuring content effectively at each stage of the funnelTactics for using LinkedIn to generate leads and convert interest into revenueTips for skill-building to achieve long-term resultsConnect with Arnaud on LinkedInConnect with Orelia on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Joseph Borza, co-founder & CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage. By the end of this episode, you'll learn:What product-market fit is and how to attain itStrategies for consistently meeting the ever-evolving expectations of your customers How to approach marketing effectively, aligning with your specific growth stage Connect with Lisa Cripps on LinkedIn. Orelia Baumel: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing. By the end of this episode, you'll learn:How to target your most valuable accounts for maximum impact Practical steps to implement ABM into your startup’s marketing playbookEffective tactics to launch ABM without breaking the bank Connect with Lisa Cripps on LinkedIn. Orelia Baumel: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Aline Melleiro Rheinboldt, Marketing Manager, Vericode, delves into the world of B2B expansion and international brand management. In this episode, we’ll explore how startups can establish their brand presence in new international markets. By the end of this episode, you will:Uncover the keys of strategic planning to launch your brand in a new market Learn how to develop a clear Go-To-Market roadmap with defined stages and KPIs Gain a deep understanding of the marketing tactics that can be leveraged to establish your brand presence in new international marketsConnect with Aline Melleiro Rheinboldt on LinkedIn. Marketing & Mochas: LinkedIn Orelia Baumel: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Kieran Conlon, ex-VP Sales, Workhuman, shares the secrets of effective cold outreach. In this episode, we learn the art and science behind creating meaningful connections and convert even the coldest leads. By the end of this episode, you'll learn:Strategic approaches to engage with a cold audienceHow to stand out from competitors by implementing innovative outreach strategiesPractical steps to develop a winning cold outreach sequence Connect with Kieran Conlon on LinkedIn. Marketing & Mochas: LinkedIn Orelia Baumel: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Ready to level up your B2B tech startup? Get ready to elevate your marketing game and drive your startup towards success. Subscribe now and stay tuned for a boost in your marketing journey.Marketing & Mochas: LinkedIn Orelia Baumel: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
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