EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION
Update: 2025-08-07
Description
In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.
By the end of this episode, you’ll learn:
- Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
- How to integrate ABM into your broader marketing mix without siloing it
- Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success
- How to use AI to scale your ABM efforts, without losing your human touch.
If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.
Don’t miss this episode!
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