DiscoverMarketing & MochasS1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman
S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman

S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman

Update: 2024-04-18
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Description

Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing. 


By the end of this episode, you'll learn:

  • How to target your most valuable accounts for maximum impact 
  • Practical steps to implement ABM into your startup’s marketing playbook
  • Effective tactics to launch ABM without breaking the bank 


Connect with Lisa Cripps on LinkedIn. 

Orelia Baumel: LinkedIn 


Hosted on Acast. See acast.com/privacy for more information.

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S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman

S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman