EP11. The Power of Branding, with Natasha Rahman, Snap
Update: 2025-04-24
Description
In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.
By the end of this episode, you’ll learn:
- How branding can shorten your sales cycle by building trust and credibility early on
- Why branding and lead generation work better together, not in silos
- The three Cs for a successful campaign: clarity, consistency, customer-centricity
- How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift
If you're building, or rebuilding, a brand, this episode is full of actionable insights.
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