EP12. Copy that Convert, with Ekaterina (Sam) Howard
Update: 2025-06-26
Description
In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.
By the end of this episode, you’ll learn:
- How to optimise each page in your buyer journey, from demo requests to homepages
- The importance of aligning customer-facing teams to build messaging that resonates
- Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
- How to get to know your audience beyond demographics, by listening to what they actually say
If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.
🎧 Listen now!
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