Mastering Digital with iLEAD et al

Paid advertising is a powerful way to boost visibility, attract the right audience, and drive results but only with the right strategy. In this episode of Mastering Digital with iLEAD et al, we are joined by De Wet du Plessis, Digital CampaignDirector at iLEAD et al, to unpack the fundamentals of paid media. With over 12 years of experience in the field, De Wet shares valuable insights on building effective PPC campaigns, reaching the right users, and getting the most out ofyour ad budget. We cover everything from the basics of Pay-Per-Click advertising to the role oftargeting, bidding strategies, and ongoing optimisation. Key takeaways:What PPC really is and how it differs from other digital marketing tacticsThe difference between paid and organic trafficHow to define and reach your ideal audienceA breakdown of the bidding process and how to approach itTips for optimising ad performance to maximise ROIWhether you are just getting started or looking to refine your paid media approach, this episode will leave you with practical strategies you can put into action. Follow us for more digital marketing insights:Facebook: https://www.facebook.com/ILEAD.et.alInstagram: https://www.instagram.com/ilead.et.al/LinkedIn: https://www.linkedin.com/company/ilead-et-al/Have questions? Reach out at hello@ileadetal.co.za

When it comes to Google, navigating its expansive ecosystem of Ads, tools, and ever-evolvingalgorithms can be complex. That’s why choosing the right digital marketing partner matters more than ever. In this episode, we are shining a light on what it truly means to be a Google Premier Partner and why that title is far morethan just a badge. Join Hayley van Heerden, Account Director, and Renier Truter, Digital Campaign Director at iLEAD et al, as they unpack the real value behind Premier Partner status and how it translates into smarter, more results-drivenmarketing.Tune in to learn:Why businesses should prioritise partnering with a Google Premier PartnerWhat sets Premier Partners apart in terms of expertise and performanceHow exclusive access to Google’s tools and support can enhance marketing outcomesThe role Premier Partners play in keeping businesses ahead of digital trends and best practicesDiscover the benefits of partnering with a Google Premier Partner listen now for insights that could transform your digital marketing. Connect with us:Stay updated on Facebook: https://www.facebook.com/ILEAD.et.alFind inspiration on Instagram: https://www.instagram.com/ilead.et.al/Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicatedteam is here and eager to assist you!

Influencer marketing isn’t just a trend—it’s a game-changer for brands looking to connect with their audience in an authentic way. But how do you choose the rightinfluencers, create content that resonates, and track real success? In this episode of Mastering Digital with iLEAD et al, we’re joined by Jhene Nel, Sales Director at Webfluential and The Salt, to break down everything youneed to know about building effective influencer partnerships. From selecting influencers who truly align with your brand to ensuring campaigns feel genuine(and not just another ad), Jhene shares her expert insights to help businesses drive real impact with influencer marketing. Here’s what we cover:Why is influencer marketing a must-have in today’s digital landscape?How do you find the right influencers who truly align with your brand and audience?What’s the key to authentic collaborations that feel natural and build trust?How can you guide influencer content to ensure it engages and converts?What are the essential metrics to measure success and prove ROI?How can you transform influencer marketing from a one-time campaign into a long-term growth strategy? If you are ready to unlock the full potential of influencer marketing, this episode is for you!Follow us for more digital marketing insights:Facebook: https://www.facebook.com/ILEAD.et.al/Instagram: https://www.instagram.com/ilead.et.al/LinkedIn: https://www.linkedin.com/company/ilead-et-al/Have questions? Reach out at hello@ileadetal.co.za.

We are three months into 2025, and the digital marketing landscape is already evolving at a rapid pace. What trends should businesses focus on to stay ahead,and how can they adapt to the fast-changing digital world? In this episode of Mastering Digital with iLEAD et al, Kristina Krivak, Digital Marketing Strategist at iLEAD et al, joins us to explore the key digital trends shaping 2025 and how businesses can leverage them for success.Key discussion points: What major digital trends are shaping 2025, and why should businesses pay attention?AI adoption: How can businesses use AI responsibly while maintaining ethical and creative integrity?Data privacy & ethics: How can companies integrate ethical data practices while still driving marketing success?Personalisation vs. privacy: How can brands balance personalisation with data privacy regulations?Agility in digital transformation: What strategies can businesses implement to stay resilient amid rapid change?Industry impact: Which industries will benefit the most from the digital shifts in 2025?Future-proofing marketing: What key areas should businesses invest in to stay competitive this year?Tune in now for expert insights to help you navigate 2025 with confidence! Connect with us:Stay updated on Facebook: https://www.facebook.com/ILEAD.et.alFind inspiration on Instagram: https://www.instagram.com/ilead.et.al/Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

In today’s fast-paced digital world, productivity and efficiency aren’t just nice-to-haves—they are essential for success. But with increasing demands, distractions, and evolving workplace dynamics, how can teams stay focused and perform at their best?   In this episode of Mastering Digital with iLEAD et al, we are exploring the key strategies that drive workplace productivity, efficiency, and performance—and who better to join us than Nadine Swart? As the voice behind this podcast, Nadine has guided countless insightful conversations, and today, she’s sharing her own expertise on unlocking efficiency in the workplace.   We will cover: The biggest productivity challenges teams face today Practical strategies to improve efficiency and overall performance Time management techniques to help professionals stay organised and focused The balance between high performance and employee well-being Nadine’s reflections on hosting Mastering Digital and her insights into the evolving digital landscape Whether you are looking to optimise your own workflow or enhance your team’s performance, this episode is packed with actionable takeaways to help you work smarter in 2025 and beyond.   Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don’t hesitate to reach out at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

Amazon’s launch in South Africa has opened up a wealth of possibilities for local businesses to thrive, compete, and expand. But how can you maximise the opportunities the platform offers? In this episode of Mastering Digital with iLEAD et al, Fritz Arndt, founder of Fluid SA, shares his expertise and breaks down essential insights for South African businesses, including: The uptake of Amazon since its South African launch. Which businesses and products are best positioned for success on the platform. Shifts in consumer behaviour since Amazon’s arrival. Success stories of local businesses flourishing on Amazon. Why businesses must integrate Amazon into their strategies sooner rather than later. Best practices for launching and marketing a new product on Amazon. Unique opportunities to sell beyond the South African market. Steps businesses can take today to prepare for success on Amazon. This episode is packed with actionable advice to help you take full advantage of Amazon’s presence in South Africa. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don’t hesitate to reach out at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

In this episode of Mastering Digital with iLEAD et al, we are joined by Paul Wilson, Technical Director at DSL Telecom, to explore how businesses can use CRM systems to improve customer relationships and boost efficiency. We cover: What a CRM system is and why it’s essential for businesses today. Key features to look for when choosing a CRM system. How platforms like Zoho One can maximise advertising ROI. Common challenges of implementing CRM systems and how to overcome them. How to measure the success of a CRM system. Real-world examples of businesses using CRM systems effectively. Trends in CRM technology shaping the future of customer relationship management. Tune in to gain actionable insights from Paul and discover how a CRM system can streamline your business operations. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode of Mastering Digital with iLEAD et al, we explore a crucial aspect of organisational efficiency: time tracking. Understanding and implementing effective time tracking practices can significantly influence your business's success. Join us as we welcome two experts from our team: Talana van Bosch, our Workflow Manager, and Karlien Nel, our Financial Manager. Together, they will share valuable insights on how time tracking can optimise project management, enhance team productivity, and ensure a smooth rollout of a time tracking system within your organisation. In this episode, we will cover: Best practices for implementation: Discover essential strategies for rolling out a time tracking system within your organisation to ensure smooth adoption by your team. Addressing employee concerns: Learn how managers can effectively address common concerns and resistance from employees regarding time tracking, fostering a positive and transparent work environment. Choosing the right tool: Explore the key features to look for when selecting a time tracking tool that aligns with your business needs and enhances operational efficiency. Leveraging data for decision-making: Understand how businesses can utilise the data collected from time tracking to make informed decisions, improve operations, and drive better outcomes. Overcoming implementation challenges: Identify common challenges organisations face when implementing time tracking and discover strategies to overcome them successfully. Expert tips for improvement: Gain actionable tips from Talana and Karlien for businesses looking to implement or enhance their time tracking systems. Tune in to this informative episode to equip your organisation with the knowledge and tools needed to optimise time tracking practices. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode of Mastering Digital with iLEAD et al, we uncover the details behind the recently leaked Google document that offers crucial insights into their ranking algorithms. For businesses focused on boosting their online visibility, this information could be a game-changer. We are excited to welcome back SEO strategist David Bell. Together, we will break down the significance of these revelations and explore how businesses can leverage this knowledge to stay ahead of the competition. Join us as we discuss: What the document leak is and why it’s important Key insights into Google’s ranking algorithms Strategies for keeping content fresh and relevant How user engagement impacts search rankings The ongoing importance of backlinks and link diversity How Google evaluates website performance using Chrome data Three actionable SEO tips you can implement right away Packed with expert knowledge, this episode is a must-listen for anyone looking to improve their SEO performance and boost their online visibility. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode, we delve into one of the most critical aspects of digital marketing: research. It’s not just about gathering data—it’s about uncovering actionable insights that drive meaningful, measurable results for our clients. We are joined by Qanita Marneweck, Account Director at iLEAD et al, who will share her expertise on the pivotal role of research in shaping successful digital strategies. From understanding target audiences to minimising risks, Qanita will walk us through how research informs every step of our client engagements, ensuring that our strategies are not only data-driven but aligned with their specific goals. Key discussion points include: Why thorough research is crucial before crafting any digital strategy. How research provides deeper insights into market landscapes and competitor activities. Tailoring strategies to meet client objectives and navigate challenges. Minimising risks by leveraging data for informed decision-making. How businesses can unlock the potential of research to enhance their digital marketing efforts. Tune in to discover how research lays the foundation for success in the ever-evolving digital landscape! Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode of Mastering Digital with iLEAD et al, we welcome back Janette Hardman, Head of Sales at InMobi. Having previously shared her expertise on our podcast, Janette returns to explore the latest developments from Microsoft Advertising. What you will learn in this episode: Latest innovations: Get a comprehensive overview of Microsoft Advertising’s newest features. Janette explains the latest updates and their potential to enhance your advertising strategies. Performance Max campaigns: Discover what Performance Max campaigns are, how they differ from traditional campaign types, and their impact on your marketing efforts. Advantages of Performance Max: Learn about the specific benefits of Performance Max campaigns and how leveraging Microsoft’s expanded audience network can boost your campaign performance. Other key enhancements: Explore additional updates from Microsoft Advertising and understand how these changes can contribute to greater advertising success. Strategic alignment: Find out how to align these updates with your business objectives. Janette provides strategies for optimising your advertising campaigns to maximise the benefits of these new features. Future outlook: Gain insights into upcoming innovations from Microsoft Advertising, including advancements in Connected TV (CTV) and potential integration with Netflix inventory. Join us for this insightful discussion and stay ahead in the ever-evolving world of digital marketing. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode, we explore a key element that can significantly impact your marketing campaigns: creative assets. As digital platforms become more competitive, the quality and effectiveness of your creatives are crucial to capturing and retaining audience attention. Join us as we sit down with Danielle Fleming, Senior Digital Campaign Manager at iLEAD et al, who brings over a decade of experience in the industry. Danielle will share her insights on: The impact of creative assets: Why high-quality creatives are vital for the success of your digital campaigns. How to stand out: Ways to use creative assets to differentiate your brand in a crowded market. Refreshing your creatives: The benefits of regularly updating your creatives and how to identify when it’s time for a change. Platform-specific strategies: Best practices for tailoring creatives for different digital platforms, and the pitfalls of using the same assets across channels. Managing resources: Tips and tools for businesses with limited resources to effectively create and utilise creative assets. This episode offers practical advice and actionable tips to enhance your digital marketing efforts through the power of compelling creative assets. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Reach out to us at hello@ileadetal.co.za. We are here to help!

In this episode, we dive into the rise of Artificial Intelligence (AI) in business—how it’s transforming companies of all shapes and sizes. AI is becoming an essential tool for organisations across every industry. We will explain how AI is becoming easier to use and why it’s crucial for businesses to start embracing it now. Joining us is Josh Dylan, an expert in AI who has been on the podcast before. Josh will help us unpack the key concepts of AI, making them accessible and understandable, whether you are new to the subject or looking to expand your knowledge. Here is what you will learn in this episode: Why AI? We will explore the reasons behind the growing adoption of AI and how businesses are using it to gain a competitive edge. Data to decisions: Discover how AI helps businesses make sense of vast amounts of data, turning it into valuable insights for smarter decision-making. Automation in action: Learn how AI-driven automation is streamlining processes, saving time, and boosting productivity. Personalisation at scale: Understand how AI enables businesses to deliver personalised experiences to customers, and why this is key to building lasting relationships. AI in customer service: See how AI-powered chatbots and virtual assistants are revolutionising customer support and enhancing satisfaction. Balancing innovation with responsibility: We will discuss the importance of data privacy and security in the age of AI, and how businesses can use AI responsibly. Looking ahead: Get a glimpse of the future of AI in business and how you can prepare for the changes ahead. Whether you are a business, a student, or simply curious about AI, this episode will equip you with the knowledge you need to understand and navigate the AI revolution in business. Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode, we are focusing on an important topic for any business aiming to succeed online: conversion optimisation. Have you ever visited a website that felt slow, leaving you frustrated and ready to abandon your cart? You're not alone. Conversion optimisation is the key to transforming those frustrating moments into seamless, satisfying customer experiences. To explore this topic, we are joined by two of iLEAD et al's own experts: Hayley van Heerden, Account Director, and Kristina Krivak, Digital Marketing Strategist. Together, they will guide us through the essentials of conversion optimisation and share actionable insights to help you achieve better results. Here is what you can expect: Understanding Conversion Optimisation: Hayley and Kristina explain the basics of conversion optimisation and why it's important for businesses in the digital space. Why It Matters: Discover how optimising your website's conversion rates can improve your online performance and help you meet your business goals. Personalisation and Segmentation: Learn how to personalise your user experience and segment your audience effectively to boost conversions. Strategies and Tactics: From A/B testing to user experience improvements, explore proven strategies to optimise your conversion rates across different platforms. Measuring Success: Find out which metrics to track to measure the success of your conversion optimisation efforts and ensure a positive ROI. Join us for an insightful conversation and learn how to improve your conversion optimisation strategies. Connect with us: Stay updated on Facebook: ⁠ ⁠⁠ ⁠⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠⁠⁠⁠  Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ ⁠⁠ Network with us on LinkedIn: ⁠⁠ ⁠⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠⁠⁠⁠  Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za Our dedicated team is here and eager to assist you.

Effective data management and decision-making is essential in today's fast-paced digital landscape. Maintaining clean and organised data is challenging, but the importance of data hygiene cannot be overstated—it’s the foundation for generating accurate insights and making informed decisions. In this episode, we speak with Talana van Bosch, Workflow Manager at iLEAD et al. Talana, a key player in our team, is renowned for her expertise in streamlining workflows through impeccable data management practices. Here’s a sneak peek at what we will cover: Data hygiene: Talana van Bosch explains what data hygiene is and why it is crucial for businesses today. Impact on efficiency: Discover how clean data contributes to efficient workflows and better decision-making. Challenges of poor data hygiene: Learn about the pitfalls of neglecting proper data hygiene practices. Actionable strategies: Practical tips for maintaining clean and organised data. Seamless integration: Learn how to incorporate data hygiene practices into existing workflows. Employee training: The importance of training in maintaining data hygiene practices. Best practices: Talana shares lessons from iLEAD et al’s own experience. Join us for this insightful episode where you will discover how to effectively manage your data to enhance your marketing efforts and drive business success. Connect with us:  Stay updated on Facebook: ⁠ ⁠⁠ ⁠⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠⁠⁠⁠  Find inspiration on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/ilead.et.al/⁠⁠⁠⁠ Network with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠⁠⁠⁠  Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za Our dedicated team is here and eager to assist you.

In this latest episode, join us as we explore the dynamic world of digital out-of-home (DOOH) advertising and uncover its transformative potential. Our guest, Remi Du Preez, Managing Director of Polygon, which offers the largest single point of entry into the biggest network of DOOH inventory across multiple venues. With Remi's expertise, we will journey from the eye-catching digital billboards in Times Square to the interactive kiosks in shopping malls, showcasing how DOOH advertising is revolutionising brand engagement in the offline world.   What we will explore: Introduction to DOOH Advertising Dynamic Content & Real-Time Data Integration Targeted Strategies for DOOH Advertising Innovative Approaches in DOOH Advertising Programmatic Buying & Automated Content Delivery Performance Tracking & Metrics Future of DOOH Advertising Join us for an insightful conversation that will help you understand the latest trends, strategies, and technologies in DOOH advertising. Don't miss out on this opportunity to learn how to effectively utilise DOOH to enhance your marketing efforts and drive brand engagement. Connect with us: Stay updated on Facebook: ⁠⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠⁠⁠⁠  Find inspiration on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/ilead.et.al/⁠⁠ Network with us on LinkedIn: ⁠⁠ ⁠⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠⁠⁠⁠  Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za Our dedicated team is here and eager to assist you.

In this episode of Mastering Digital with iLEAD et al, we are diving into marketing automation. As online shopping continues to grow, businesses need advanced tools to streamline their marketing efforts, personalise customer interactions, and boost their bottom line. Joining us is Ludwig Limper, Digital Campaign Manager at iLEAD et al. Ludwig will share his expert insights on the effective implementation of marketing automation platforms and the benefits they offer businesses of all sizes. We will delve into: An overview of eCommerce marketing automation platforms and its importance. Integration of communication channels like email, SMS, and push notifications. Essential features to look for when choosing a marketing automation platform. Customer segmentation and personalised messaging. Ease of implementation for small to medium-sized businesses. The role of data analytics in eCommerce marketing automation. Join us for an insightful conversation that will help you understand how to effectively implement marketing automation platforms and the significant benefits they bring to businesses of all sizes. Don't miss out on this opportunity to enhance your eCommerce strategy! Connect with us: Stay updated on Facebook: ⁠⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠⁠⁠⁠  Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/⁠⁠ Network with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠⁠⁠⁠  Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode, we dive into a digital trend that's revolutionising the way consumers shop online and transforming business operations: subscription services. We are thrilled to have Qanita Marneweck, an Account Director at iLEAD et al, joining us to unpack this exciting topic. We'll explore: The concept of subscription models in e-commerce and their rising popularity. The key benefits of subscription services for businesses. How subscription models are changing consumer behaviour and preferences. Examples of successful subscription-based e-commerce businesses. The impact of subscription services on traditional e-commerce business models. Challenges businesses face when adopting a subscription model and how to overcome them. Future trends in the subscription e-commerce space. How businesses should measure the success of their subscription services. To learn more about this topic, check out the article we discuss in this episode: https://www.ecommerce.co.za/article.aspx?s=164&a=9333&title=Sales Whether you're a business owner looking to adopt a subscription model, a marketer aiming to boost customer engagement and loyalty, or simply curious about the latest trends in e-commerce, this episode is packed with valuable insights tailored to your needs. Connect with us: Stay updated on Facebook: ⁠ ⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠  Find inspiration on Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/ilead.et.al/⁠ Network with us on LinkedIn: ⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠  If you need help crafting a subscription service strategy for your business, contact us at hello@ileadetal.co.za. Our team of experts is here to assist you in navigating the subscription model landscape and achieving sustained success.

In our latest episode, we're diving into the buzz surrounding Amazon's launch in South Africa, shaking up the online shopping world. Advertisers are buzzing with excitement and questions, eager to prepare for this major shift. Joining us is Emma Lourens, iLEAD et al’s Media Partner Lead, bringing her expertise to dissect the implications, challenges, and opportunities that come with Amazon's entrance into South Africa.   Here's what we'll explore: Market Sentiment: Understanding the anticipation surrounding Amazon's launch. Advantages vs. Challenges: Exploring how businesses, especially SMEs, will navigate this new landscape. Visibility Strategies: Unveiling secrets to showcase products on Amazon's platform. Strategic Considerations: Essential factors for advertisers entering the Amazon arena. Future of eCommerce: Predicting how Amazon will reshape the eCommerce landscape and strategies for advertisers to stay ahead. Tune in for invaluable insights and to stay ahead in the dynamic world of digital advertising! Connect with us: Stay updated on Facebook: ⁠https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠  Find inspiration on Instagram: ⁠https://www.instagram.com/ilead.et.al/⁠ Network with us on LinkedIn: ⁠https://www.linkedin.com/company/ilead-et-al/⁠ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za . Our dedicated team is here and eager to assist you.

In this week's episode of Mastering Digital with iLEAD et al, we delve deep into the world of podcasting and its pivotal role in modern marketing strategies for businesses. Joining us is Meriska Loganathan, who has been managing our podcast for the past year and a half. Together, we'll explore the importance of a podcast and our journey with this exciting tool. In this episode, we delve into: The Power of Podcasting: Discover why podcasting is a must-have in your marketing mix and how it can elevate your brand's presence. Crafting Compelling Content: Learn the secrets to creating engaging podcast content that keeps your audience hooked and coming back for more. Insights from the Trenches: Gain exclusive access to iLEAD et al's podcast stats and learnings, uncovering what truly captivates their audience. Navigating the Do's and Don'ts: Meriska shares invaluable dos and don'ts to guide you through your podcasting journey and avoid common pitfalls. Essentials for Starting Out: Get a breakdown of everything you need to kickstart your own podcast and make a splash in the digital sphere. Maximising Your Reach: Explore various distribution channels to ensure your podcast reaches its intended audience far and wide. The Video Advantage: Delve into the importance of incorporating a video strategy into your podcasting efforts and the benefits of recording and posting video versions of your episodes. Whether you're a seasoned podcaster or just dipping your toes into the world of digital content creation, this episode promises to equip you with the tools and insights needed to master the art of podcasting. Tune in and take your digital presence to new heights! Connect with us: Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al⁠⁠⁠⁠  Find inspiration on Instagram: ⁠https://www.instagram.com/ilead.et.al/⁠ Network with us on LinkedIn: ⁠https://www.linkedin.com/company/ilead-et-al/⁠⁠⁠⁠  Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.