#36: The Crucial Role of Research in Informing Digital Strategies with Qanita Marneweck
Description
In this episode, we delve into one of the most critical aspects of digital marketing: research. It’s not just about gathering data—it’s about uncovering actionable insights that drive meaningful, measurable results for our clients.
We are joined by Qanita Marneweck, Account Director at iLEAD et al, who will share her expertise on the pivotal role of research in shaping successful digital strategies. From understanding target audiences to minimising risks, Qanita will walk us through how research informs every step of our client engagements, ensuring that our strategies are not only data-driven but aligned with their specific goals.
Key discussion points include:
- Why thorough research is crucial before crafting any digital strategy.
- How research provides deeper insights into market landscapes and competitor activities.
- Tailoring strategies to meet client objectives and navigate challenges.
- Minimising risks by leveraging data for informed decision-making.
- How businesses can unlock the potential of research to enhance their digital marketing efforts.
Tune in to discover how research lays the foundation for success in the ever-evolving digital landscape!
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