#29: Understanding Marketing Automation with Ludwig Limper
Description
In this episode of Mastering Digital with iLEAD et al, we are diving into marketing automation. As online shopping continues to grow, businesses need advanced tools to streamline their marketing efforts, personalise customer interactions, and boost their bottom line. Joining us is Ludwig Limper, Digital Campaign Manager at iLEAD et al. Ludwig will share his expert insights on the effective implementation of marketing automation platforms and the benefits they offer businesses of all sizes.
We will delve into:
- An overview of eCommerce marketing automation platforms and its importance.
- Integration of communication channels like email, SMS, and push notifications.
- Essential features to look for when choosing a marketing automation platform.
- Customer segmentation and personalised messaging.
- Ease of implementation for small to medium-sized businesses.
- The role of data analytics in eCommerce marketing automation.
Join us for an insightful conversation that will help you understand how to effectively implement marketing automation platforms and the significant benefits they bring to businesses of all sizes. Don't miss out on this opportunity to enhance your eCommerce strategy!
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