In this episode, we are focusing on an important topic for any business aiming to succeed online: conversion optimisation. Have you ever visited a website that felt slow, leaving you frustrated and ready to abandon your cart? You're not alone. Conversion optimisation is the key to transforming those frustrating moments into seamless, satisfying customer experiences.

To explore this topic, we are joined by two of iLEAD et al's own experts: Hayley van Heerden, Account Director, and Kristina Krivak, Digital Marketing Strategist. Together, they will guide us through the essentials of conversion optimisation and share actionable insights to help you achieve better results.

Here is what you can expect:

• Understanding Conversion Optimisation: Hayley and Kristina explain the basics of conversion optimisation and why it's important for businesses in the digital space.


• Why It Matters: Discover how optimising your website's conversion rates can improve your online performance and help you meet your business goals.


• Personalisation and Segmentation: Learn how to personalise your user experience and segment your audience effectively to boost conversions.


• Strategies and Tactics: From A/B testing to user experience improvements, explore proven strategies to optimise your conversion rates across different platforms.


• Measuring Success: Find out which metrics to track to measure the success of your conversion optimisation efforts and ensure a positive ROI.

Join us for an insightful conversation and learn how to improve your conversion optimisation strategies.

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Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za Our dedicated
team is here and eager to assist you.