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Join the Optily team as we explore the world of marketing online stores. We’ll hear insider insights, along with big picture predictions from industry experts in digital advertising, content creation, data analytics, and business. We’re going up high to discover trends you should prepare for and down low into the details of setting up a successful online campaign. Everyone’s online now and we want to help you stand out from the crowd. Tune in every other Thursday to Optily Radio, with videocasts on Youtube and audio wherever you get your podcasts.
32 Episodes
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As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marke...
Email marketing is a tough nut to crack with spam filters getting more robust and inboxes overflowing. Jacob Anson takes us through what brands can do to ensure they make the most of their campaigns and product launches through email and SMS.Jacob Anson is the Co-founder of AgencyJR, an eCommerce email marketing agency working with 7 & 8-figure brands. He's grown a fully remote team to 50 people, led huge email and SMS campaigns, and generated multiple 7-figure results in revenue with his...
Developing unique creative for social media is a crucial element in your marketing strategy. Given the volume of competition, it can be really difficult to stand out and tell a story within a very limited timeframe.Lauren Schwartz, CEO and Founder of The Loft 325, discusses the strategies and tactics that have worked for her clients in making stand-out videos and statics for their eCommerce campaigns across Facebook, Instagram, and TikTok. Lauren is a thought leader in profitable creative str...
Have you thought about tapping into audio for promoting your brand both internally and externally? This week's guest, Nora Sudduth, goes into private podcasting and how it can help grow your business.Nora Sudduth is the Co-founder and CRO of Hello Audio, a company that turns your content into private audio feeds that your customers can listen to any time, anywhere. She is a leading marketing and conversion strategist who has helped businesses sell over $500M worth of products and services onl...
Are you leveraging product seeding with your influencers? This week's guest, Cody Wittick, goes into the details of making the most of your influencer marketing program.Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of over 500 influencers, all thro...
Email marketing is a powerful tool for eCommerce, but are all your newsletter blasts effective if they're the same for each person? Erica Salm Rench discusses the power of customizing emails, SEO tactics, and organic growth strategies.Erica Salm Rench, COO of Rasa.io, the only AI-driven smart newsletter platform designed so organizations of any size can personalize content for every subscriber on their email list. She gets to blend her love of digital marketing technology, partnership develop...
Is your business leveraging SMS in the most optimal way for communications and sales? Osa Gaius discusses the best ways eCommerce companies can introduce SMS as a highly personalized channel.Osa Gaius is the Founder and CEO of Parrot, a mobile payments platform that helps companies sell products directly to their customers over text and collect 1-click payments.Kevin Stagg, Optily's Chief Marketing and Customer Officer, brings a wealth of experience from working at both B2C and B2B brands, bi...
Are you missing out on sales by not partnering with other brands in your space? Why let customers leave your site to buy a helmet elsewhere if you only sell bikes?David Perry, is the CEO and Co-Founder of Carro, a new eCommerce partnership network that over 30K Shopify brands use. He talks to us about changing how eCommerce brands can partner with other brands and influencers.Adam Vaira, the Client Strategy Consultant at Optily, was on to share his view on partnerships as a Shopify store owne...
ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybers...
Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu.Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease c...
User experience, according to Ciarán Harris starts with the very first interaction someone has with your business. It's on the brand to ensure every touchpoint is examined and optimized to ensure you capture as many interested users as possible.Ciarán Harris is the Co-founder of Each&Other, a Dublin-based award-winning global UX Design consultancy. He is an award-winning Principal UX Designer, a seasoned technology leader, product strategist, and team creator, who has pioneered earl...
Is customer service part of a company's brand or marketing? Mia Bobak says it's both.How you approach the pre-purchase interactions is so critical to a customer's purchase decision. And if there are any issues after they buy, how you go about resolving them can be the deciding factor between a brand evangelist and a 1-star reviewer.Mia Bobak is the Technology Partner Manager at Gorgias, where she collaborates with tech partners to strengthen “better together” relationships and achieve joint g...
Shopify is built so that virtually anyone can launch their own eCommerce store easily. While customizable templates and a simple UI make it easy, the overwhelming number of apps and options can be a bit much for a busy store owner to sift through.Keith Matthews of Milk Bottle Labs, Ireland's top Shopify agency, spoke with us about what aspects of a store can really make a brand shine.Keith is the agency's founder and host of his own eCommerce podcast, the Milk Bottle eCommerce Show. Previousl...
Search Engine Optimization is a long-term strategy that can pay off big. Sure, paid ads are great for quick wins, but growing your business is about the marathon approach. In this episode, we talk to two organic growth experts, Kevin Miller and Bridget Reed from GR0, a digital marketing agency specializing in SEO, about how eCommerce brands should approach SEO and Content Marketing. Kevin is the Co-Founder and CEO of GR0 who started off in the tech and marketing world in the San Francisc...
Influencer marketing also referred to as creator commerce, is a powerful tool to get your brand and products more visibility. Creators traditionally benefited from sponsorships by leading visitors away from their own sites and towards product pages on a brand's site. A higher bounce rate equating to more success didn't seem to make much sense to this week's guest, Rishabh Jain.His solution to this oddity in marketing was Fermat Commerce, a platform that enables creators to embed products and ...
There's something rewarding about making a purchase you've worked towards--and there's research to back that up. Haggling can leave you with the satisfaction of locking in a good deal, while also making the seller happy to have earned a new customer. In this episode, we discuss a new app that's bringing haggling away from market stalls and into the Shopify store environment.Rosie Bailey is the CEO of Nibble Technology, an interactive chatbot that enables you to haggle for a product you're int...
Is Magento a solution that you've considered for your scaling eCommerce company? We wrap up this first season of Optily Radio by talking to Robert Rand, Director of Partnerships & Alliances at JetRails, about this robust platform solution. Magento is definitely not for everyone, but for growing companies who need more customization and flexibility, it can be a great alternative to other SaaS offerings.Robert Rand is the Director of Partnerships & Alliances at JetRails and also hosts h...
Is your Shopify store operating at full capacity? This week's chat with Chase Clymer, Co-Founder of Electric Eye, and Brendan Hughes goes into the process his agency takes with helping Shopify vendors succeed.The past year and a half has been hard for brands--from lockdowns to iOS 14 and 15. Chase provides many insights into how eCommerce brands should respond to maximize growth. Chase Clymer is a fellow podcaster of Honest eCommerce and Co-Founder of Electric Eye, a fully remote eComme...
Finding money to fund your marketing and inventory can be tough for early-stage eCommerce businesses. Revenue-based financing could be an option to consider. In this episode, Outfund CEO, Daniel Lipinski, takes us through the difficulties many founders have with traditional lenders and the motivation for starting a company that is now the top investor of eCommerce companies in the UK.Some of the topics we covered off in this episode were:The benefits of revenue-based financing over other fund...
Are your Amazon listings optimized to maximize conversions?In this episode, Emma Schermer Tamir, founder of Amazon marketing agency, Marketing by Emma, takes us through the key things to remember when building out a top-notch Amazon listing.Emma Schermer Tamir is the owner of Marketing by Emma which she founded in 2016. It’s an agency that specializes in eCommerce copywriting, especially for Amazon, but also for websites and landing pages. Emma is a third-generation creative with over t...
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