SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
Update: 2022-08-04
Description
Is your business leveraging SMS in the most optimal way for communications and sales? Osa Gaius discusses the best ways eCommerce companies can introduce SMS as a highly personalized channel.
Osa Gaius is the Founder and CEO of Parrot, a mobile payments platform that helps companies sell products directly to their customers over text and collect 1-click payments.
Kevin Stagg, Optily's Chief Marketing and Customer Officer, brings a wealth of experience from working at both B2C and B2B brands, big and small, including international companies like Microsoft and Ding to the conversation.
The main topics we discussed were:
- How SMS can be a hyper-personal form of engagement
- Scaling personalized communication without being spammy
- SMS for subscription services
Resources:
- Hiyo Alcohol Alternative
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