Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
Description
ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.
Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.
Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybersecurity spaces and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long-running Inbound Success Podcast, which features interviews with top-performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank.
Grace Mercer is an Optily Account Manager who has years of experience working with brands as a Digital Media Strategist and Consultant, Content Creator, and Freelance Media Assistant. At Optily, she works with new eCommerce brands to help them develop the most effective growth strategy for their business.
The three standout topics we covered were:
- How to compete in real-time, data-driven eCommerce
- Unifying data across various systems
- Aligning your teams within your company
Resources:
- The Future of Empowered Ecommerce: Report from the survey of 300 eCommerce leaders
United States
