Amazon Copy that Sells: Differentiation, keywords, & knowing your audience with Emma Schermer Tamir
Description
Are your Amazon listings optimized to maximize conversions?
In this episode, Emma Schermer Tamir, founder of Amazon marketing agency, Marketing by Emma, takes us through the key things to remember when building out a top-notch Amazon listing.
Emma Schermer Tamir is the owner of Marketing by Emma which she founded in 2016. It’s an agency that specializes in eCommerce copywriting, especially for Amazon, but also for websites and landing pages. Emma is a third-generation creative with over ten years of marketing experience in the US and abroad.
Amy Coyle is our Head of Customer Success and has nine years’ in-house and agency-side experience in digital marketing and account management, across a variety of sectors including eCommerce, travel, hospitality, and event management. She’s worked for some big names in Ireland including, Wolfgang Digital, Pressup Entertainment Group, and Oracle.
Among the topics we discussed in this episode were:
- Basing your language choices around your target audience
- Amazon SEO research, creativity, and best practices
- Amazon sales only being finalized once the product is received and kept
Resources:
United States
