Growth through Partnerships: Scaling with complementary brands with David Perry
Update: 2022-07-21
Description
Are you missing out on sales by not partnering with other brands in your space? Why let customers leave your site to buy a helmet elsewhere if you only sell bikes?
David Perry, is the CEO and Co-Founder of Carro, a new eCommerce partnership network that over 30K Shopify brands use. He talks to us about changing how eCommerce brands can partner with other brands and influencers.
Adam Vaira, the Client Strategy Consultant at Optily, was on to share his view on partnerships as a Shopify store owner himself.
Three of the main topics we discussed were:
- How partnerships between brands benefit both parties
- The problems with the current influencer marketing model
- Links between eCommerce and the gaming world
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