Boosting AOV and CRO: Chatbots, cart abandonment, and haggling with Rosie Bailey
Description
There's something rewarding about making a purchase you've worked towards--and there's research to back that up. Haggling can leave you with the satisfaction of locking in a good deal, while also making the seller happy to have earned a new customer. In this episode, we discuss a new app that's bringing haggling away from market stalls and into the Shopify store environment.
Rosie Bailey is the CEO of Nibble Technology, an interactive chatbot that enables you to haggle for a product you're interested in purchasing. She discusses the power of instant interaction with your customers who might otherwise leave without checking out.
Max Tomlinson, Optily's Marketing Automation Manager, joined the conversation to add his expertise in automating our own chatbot, email marketing, and customer inquiries.
Among the topics covered in this episode were:
- User retention and conversation rate optimization
- Increasing average order value through negotiation
- Targeting chatbot negotiation based on a variety of triggers
Resources:
- Nibble Technology
- Noneconomic Motivations For Price Haggling: an Exploratory Study, Research showing the 3 needs that haggling fulfills
United States
