You can't buy authority. But you can absolutely build it. A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business? In this episode: Why pay to play stages don't work for the speaker, the host or...
This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience. Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building...
Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it. Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business. The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself. In this episode: - Why Pippa spent three years watchin...
PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business. And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now. In this episode: - Why strategic PR is never reactive and why your 2027 opportunities ne...
August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up....