In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.We cover:What kind of podcast and funnel setup works best with adsHow to use Facebook, Instagram, and YouTube ads to grow both your list and your listener baseWhat most podcasters get wrong with paid traffic (and how to fix it)How much to budget if you’re just testing adsThe type of creative + targeting that leads to better resultsHow paid ads fit into an organic-first podcast growth strategyTimestamps:02:15 – Do ads really work for podcasters?05:30 – Jennifer’s journey into marketing08:45 – What’s working in ad strategy right now12:00 – The “trust recession” and how it affects ad performance15:15 – Why messaging makes or breaks your ads18:30 – Using podcasts inside your ad funnels21:45 – Jennifer’s favorite ad formats for visibility + conversions25:00 – The biggest challenges in audience targeting31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing adsIf you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe
Want to get booked on more podcasts—or land aligned guests who actually convert? Start here.In this episode of Podcast Growth Tools, I’m joined by Sam Brake Guia, host of Mic to Millions and co-founder of a podcast booking agency that helps creators grow their visibility with intentional podcast outreach. With almost 10 years of podcasting under his belt, Sam shares real, tested strategies for pitching yourself, landing guest interviews, and using podcasting as a powerful business growth tool.🎯 You’ll learn:How to write a standout podcast pitch that actually gets a “yes”Creative ways to use your podcast as a strategic networking toolHow Sam landed 100+ podcast guest spots (without sending cold DMs)The connection between podcast guesting and lead generationHow to use your podcast as a networking machine (not just a content machine)Timestamps: 06:59 - Niche podcasts vs. broad podcasts 10:30 - Credentials aren’t as important as value 18:45 – Communicating value beyond listenership 24:10 – Finding hidden value in guest content 33:05 – Building long-term relationships after interviewsIf you’re podcasting to grow your business—not just to have conversations—this one’s packed with real strategies you can implement right away.🎧Listen In Now!🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/sambrakeguia🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe
Let’s be real — nobody wants to listen to another interview that sounds like every other episode out there.If you're a podcast host who’s ready to stand out, build real relationships with your guests, and actually grow your audience, this episode is for you.I’m sharing my favorite way to craft guest questions that feel personalized, spark better conversations, and get people talking about (and sharing!) your show. This is how you build episodes that are binge-worthy and drive results.What’s inside: How to write better podcast guest interview questions Where to find content goldmines using Instagram Reels How to use AI to enhance your interview prep What makes an episode actually worth sharing A behind-the-scenes look at how I prep for high-converting episodesTimestamps: 2:30 – Why unique interview questions matter 3:45 – How to use Instagram Reels to guide your content 5:00 – What I look for in high-performing Reels 6:20 – Turning trending content into standout podcast questions 7:45 – How AI can help you prep smarter, not harder 10:30 – Why this makes you a guest’s favorite host 12:00 – My final thoughts (and what to try this week!)This isn’t about being clever for clever’s sake. It’s about using your interviews to deepen your brand, grow your podcast, and move your listeners to take action.Ready to become that host? Let’s go.🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/unique-guest-questions 🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe
How do you turn a successful service-based business into a scalable coaching and digital product empire?In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.Inside this episode:How Carissa transitioned out of 1:1 wedding photography and into online coursesThe role podcasting played in her brand visibility and community buildingHow to launch a podcast that supports your digital products and programsWhy personal branding and storytelling are key to converting dream clientsWhat it looks like to grow a business with a baby (and build workflows that support it)Timestamps:02:15 - Work-life balance and entrepreneurship05:30 - Carissa’s journey from wedding photography to digital marketing15:20 - The benefits of affiliate marketing20:10 - The importance of using podcasts for business growth25:35 - Insights on starting a podcast and overcoming challenges30:50 - Balancing motherhood and entrepreneurship35:00 - Advice on maintaining creativity and passion in work40:15 - Closing thoughts and where to find more from Carissa and KyleeWhether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.🔗 Helpful Links: • Connect with Carissa → carissawoo.com • Listen to her podcast → Get a Heck Yes • Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide • Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub • Work with Kylee → podcastmarketinghub.com
Tired of scrambling to record, edit, and publish your podcast each week? Learn how to create SOPs and systems to streamline your production, stay consistent, and scale your show — without burning out.In this episode of Podcast Growth Tools, I’m taking you behind the scenes of the exact systems and SOPs I use (and teach my clients) to run a smooth, consistent, and scalable podcast — without reinventing the wheel every week.You’ll Learn:How to build a podcast project management system that saves hours each monthWhat SOPs you actually need (and how to create them without starting from scratch)My favorite AI-powered hack for building SOPs fastTools I use for batching, task delegation, and tracking progressHow to create a podcast creation guide that keeps your team (or future team) on the same pageWhy SOPs are the secret weapon for podcast scalabilityTimestamps:00:30 - Introduction to SOPs and systems for podcasting02:15 - Importance of systems to avoid burnout05:30 - Explanation of SOPs and their role in podcast management08:45 - Using templates to streamline podcast production12:00 - Creating a podcast creation guide for efficiency15:00 - Encouragement to implement systems for long-term successWhether you’re a solo podcaster or managing a small content team, this episode will help you turn your podcast into a well-oiled machine that runs on systems — not stress.If your podcast feels like a time-suck instead of a growth engine, this episode is going to change the game.
Ready to grow your audience, boost brand visibility, and turn media features into real business growth?In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.In this episode, you'll learn:How to get featured on podcasts and position yourself as a go-to expertThe biggest visibility mistake online entrepreneurs are makingWhy podcast interviews are the most effective trust-building strategyHow to pitch yourself clearly and confidently — no PR team neededWhere to start if you’re new to publicity and personal brandingHow Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)Timestamps:02:58 - The Concept of Rich Relationships06:08 - The Six Circles of Connection08:58 - Energy Management and Prioritizing Relationships11:52 - Navigating Introversion in Networking23:15 - Curating Community Through Podcasting27:07 - The Art of Asking for Help32:11 - Leveraging Social Media for Rich Relationships37:31 - The Importance of Sharing Your JourneyIf you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.💌 Want weekly podcast marketing strategies in your inbox?podcastmarketinghub.com/subscribe
Are podcast downloads really the best way to measure success? Not even close.In this episode of Podcast Growth Tools, I’m breaking down the 5 podcast results that actually move the needle — the ones that help you grow your email list, generate qualified leads, and turn listeners into paying customers.If you’re tired of refreshing your analytics and wondering why your download numbers aren’t translating into business growth, this episode is going to change how you look at your podcast.Inside this episode:Why podcast downloads are a vanity metric (and what to track instead)How to grow your email list directly from your podcast episodesUsing lead magnets like quizzes and playlists to convert listenersAttracting qualified leads (not just more listeners)Re-engaging a cold email list with strategic podcast contentThe most important podcast metrics to measure: listener retention, opt-ins, conversions, and moreTimestamps:01:18 - Building Your Email List Through Podcasting06:08 - Attracting Qualified Leads for Your Business08:31 - Mapping the Customer Journey10:24 - Revitalizing Your Email List12:49 - Understanding Meaningful MetricsWhether you’re an experienced podcaster or just starting to treat your show like a marketing tool, this episode gives you the framework to start tracking what actually works.Want to go deeper? Grab my $47 Podcast Metrics Training to get my exact framework for measuring growth, conversions, and ROI.Helpful Links:Grab the Podcast Metrics Training: https://stan.store/kyleechandler/p/podcast-metrics-made-easyGet my newsletter with weekly podcast growth tips: podcastmarketinghub.com/subscribeReady to grow your podcast and your revenue? Work with me at podcastmarketinghub.com
In this episode of Podcast Growth Tools, Kylee sits down with top business growth advisor Jessica Marx for a deep dive into what it really takes to build a scalable, sellable company as a female founder.Jessica shares:Why most founder-led businesses aren’t actually positioned for sale (and how to fix that)How to audit your business for scalability, valuation, and long-term sustainabilityThe connection between building a personal brand and creating wealth beyond the businessHow she built a media and podcast company that supports both wealth creation and lifestyle flexibilityReal-world shifts you can make today to reduce founder burnout and increase operational efficiencyTimestamps:01:46 - Jessica's transition to mentoring women entrepreneurs 03:46 - Business Strategy and Personal Branding08:16 - Role of personal branding alongside business branding12:31 - Challenges in Female Entrepreneurship17:01 - Importance of having a strong team and systems in place21:46 - Jessica's podcast journey and its role in her business26:01 - Setting up a media company for strategic growth and separation30:16 - Jessica's insights on entrepreneurship trends post-COVIDJessica has helped 7- and 8-figure women entrepreneurs build infrastructure, increase valuation, and prepare their businesses for scale, sale, or step-back— all while protecting their energy and amplifying their impact.Whether you're growing your podcast or building an empire, this episode will challenge how you think about growth, ownership, and freedom.Connect with Jessica Marx: @TheJessicaMarx💌 Want weekly podcast marketing strategies in your inbox?podcastmarketinghub.com/subscribe
Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.We’ll dive into:Why your podcast needs to lead somewhere—and how to make sure it doesHow to create strategic episodes that drive listeners toward your offerWhat to include in your lead magnet and nurture emails (without overwhelm)Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcastingHow to track your funnel’s performance and tweak it as you growTimestamps:01:55 – The #1 reason you need a trackable evergreen funnel03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”05:45 – Why your podcast should be the engine of your funnel07:05 – How to choose (or create) the right lead magnet for your show10:20 – Podcast episodes that bridge the gap between value and conversion13:40 – How to set up a high-converting landing page for your lead magnet17:10 – The anatomy of an effective nurture sequence (including what to send!)23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen#PodcastFunnel #PodcastGrowthTools #ListBuildingTips #EvergreenMarketing #EmailMarketingStrategy #PodcastMarketing #LeadGenerationForPodcasters #ContentThatConverts
So much has changed in podcasting this year… and honestly, not all the advice out there is helpful.In this episode of Podcast Growth Tools, I sat down with Emily Holland—strategist, podcaster, and founder of Podcode—to talk about what actually works when it comes to growing your podcast in 2025. If you’ve been feeling overwhelmed, burned out, or unsure how your show fits into your bigger business strategy, this episode is a reset.We unpack:Why podcast followers are more valuable than downloads right nowWhat’s changing with Apple Podcasts and how to improve discoverabilityBehind-the-scenes of rebranding a podcasting businessHow to avoid burnout as a creator while staying consistent and energizedPractical systems for growth that won’t leave you overwhelmed or overextendedTimestamps:04:25 - The importance of email and podcasts working together09:12 - The role of social media in podcast awareness10:30 - Why an email list is crucial for brand partnerships12:05 - Podcast metrics and why downloads aren’t everything16:01 : Tracking consumption rates and audience engagement18:01 - How quizzes can drive email list growth with podcasts25:41 - Dynamic ads and using MiniChat for email list growth35:49 - Advice on guesting on podcasts to grow your email listEmily shares real, sustainable podcast marketing strategies that help you grow without sacrificing your energy or your voice. Whether you’re podcasting for lead generation, audience growth, or content repurposing—this episode will help you build a system that supports the long game.
There’s a lot of advice out there about how to grow a podcast—and a lot of it is just plain wrong!In this solo episode, I’m calling out the biggest podcast growth myths I see (even from seasoned creators), and offering smarter, more sustainable strategies instead.We cover:Why your old episodes are still powerfulWhy you don’t need a perfect launch to succeedWhy repeating content isn’t lazy—it’s strategicHow to shift from “weekly content machine” to “long-term visibility engine”Timestamps:06:08 - Myth 1: More Episodes Equals More Growth09:42 - Myth 2: Going Viral on Social Media13:30 - Myth 3: Big Name Podcasts Drive Growth18:27 - Myth 4: Podcast SEO Doesn't Matter20:56 - Myth 5: Paid Ads Are the Only Way to Grow22:32 - Effective Strategies for Podcast GrowthIf your podcast feels like it’s stuck in neutral—or you’re wondering why it’s not bringing in more leads—this is the one to listen to. Let’s simplify your strategy and get back to growth that actually works.
What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business?In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure. What you’ll learn in this episode:The truth about podcast monetization—and why most creators are doing it backwardsHow to talk to your audience in a way that builds trust (and turns listeners into clients)Why your podcast should lead your entire content strategy—not sit on the sidelinesCathy’s approach to launching offers, pricing programs, and inviting people to buy (with heart)The bold mindset shifts that helped her scale to multi-millions through podcasting We also get real about:How to lead with heart, serve without burnout, and still grow sustainablyThe one thing she’d do differently if she were starting her podcast todayWays to infuse more authenticity into your brand Timestamps:08:08 - The Impact of Podcasting on Life and Business15:56 - Creating Super Fans and Community Engagement32:58 - Navigating Vulnerability and Authenticity in Podcasting38:36 - Discussing the New Book: Abundant Never After50:22 - Memorable Interviews and Closing Thoughts If you’re looking for real strategies (with a side of big-hearted inspiration), this one’s for you. 🎉 Want to be the first to hear about my upcoming brand new course? Join the waitlist here: www.podcastmarketinghub.com/beta💌 Want weekly podcast marketing strategies in your inbox?podcastmarketinghub.com/subscribe
Let’s be honest — we’ve all obsessed over podcast download numbers. Refresh. Refresh. Refresh. “Did I hit 10k yet?” But here’s what I’ve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most. In this episode of Podcast Growth Tools, I’m breaking down what really drives podcast ROI — and it’s probably not what you think. We’ll cover: The truth about vanity metrics (and the anxiety they cause) Why focusing on downloads might be holding you back The exact KPIs I use to measure podcast performance How to turn your show into a list-growing, client-attracting machine Timestamps: 02:20 – The personal story behind chasing 1M downloads 07:10 – How metrics can cause fatigue and skew strategic decisions 10:40 – When growth becomes a burden (and what to do instead) 14:30 – The shift: from download pressure to metrics that reflect connection 18:00 – What really moves the needle: DMs, conversions, list growth 22:05 – What superfans look like and how to identify them 25:20 – How to set up funnels that track conversion from podcast listeners 28:10 – Podcasting as a long-game, high-conversion asset 30:55 – Real metrics Kylee recommends tracking weekly 33:40 – How to shift your mindset (and start enjoying your podcast again) Whether you’re a podcaster with 1 episode or 700, this one will shift how you think about growth — and help you build a podcast that drives real results for your business. 💻 Get on the waitlist for my upcoming course: podcastmarketinghub.com/beta
Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋♀️ Been there. Did it for years. It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter. In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle. Here’s what I will cover: What to track (if you actually want to grow your audience and email list) The difference between a listener and a true community member How to use your podcast as a top-of-funnel tool—not just a content machine What makes someone go from casual listener to paying customer Ways to integrate your show with dynamic ads, funnels, and lead magnets without the overwhelm Plus, I’m giving you an early peek into my new beta group coaching program for podcasters who are ready to grow with more strategy and less guesswork. Want in? Get early access here: podcastmarketinghub.com/beta Whether you're getting 100 downloads or 10,000, this episode will help you rethink what success really looks like—and how to create a podcast that works for your business, not just your ego. Hit play to get inspired, take notes, and start building a podcast that actually works for your business. #PodcastGrowthTools #PodcastMarketing #ListBuildingTips #PodcastFunnels #ContentRepurposing #AudienceGrowth #PodcastStrategy #OnlineMarketingForPodcasters
Ever feel like you’re juggling motherhood, running a business, and trying to grow your podcast—and it’s all just one big hot mess? Yep… same. 😅 That’s why I couldn’t wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneurs—and she’s built it all by being real, relatable, and wildly strategic. This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually connects. In this episode, we cover: 🎨 How Jennifer went from a DIY painting business to a 7-figure coaching brand 🎧 Why your podcast is your best business card in today’s online space 📬 How to write high-converting emails that are short, punchy, and personal 💬 What it looks like to blend motherhood, real life, and business into a successful podcast 🧠 The mindset shift that helped her build trust, grow fast, and keep showing up—even on messy days Timestamps: 05:01 - Unexpected Entrepreneurial Journey 12:55 - "Monday Fire: Faith in Business" 15:16 - "Consistent Podcasting Amidst Chaos" 19:01 - "From 'Hot Mess' to Success" 22:49 - "Life-Changing Words from a Mentor" 30:31 - "The Power of Voice Online" 35:23 - Podcast: The Modern Business Card 37:13 - "Shorter, Frequent Podcast Episodes" 46:26 - Entrepreneurial Lessons and Aspirations 48:13 - Life Lessons in Online Fame 50:41 - Evolving Parenting Priorities Whether you’re a mompreneur, course creator, content creator, or just want to make your podcast part of a powerful marketing strategy, this conversation will give you the clarity and confidence to do it your way—and grow without burnout. 📩 Want more tips like these? Join my weekly newsletter at podcastmarketinghub.com/subscribe for proven podcast growth strategies, repurposing tips, and lead magnet ideas that work.
Ever wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week? In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel. It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step. In this solo episode, we will talk about: Why quiz funnels convert 40–50% of leads How to build curated podcast playlists for each audience segment The tools I recommend for quiz creation, automation, and email sequences How to launch your quiz like a product and keep it running on autopilot What to update over time to keep results rolling in Timestamps: 04:11 - "Podcast Quiz Solution for Engagement" 09:54 - "Mapping Personalized Nurture Sequences" 12:21 - Newsletter & Podcast Engagement Strategy 15:42 - Podcast Funnel Optimization Strategies If you’ve got a solid podcast library and want to put it to work strategically, this episode will help you turn it into a scalable lead-gen machine. DM me on IG @kyleejchandler if you want help building your own quiz funnel—I love chatting about this stuff! #PodcastFunnels #QuizLeadMagnet #PodcastStrategy #KyleeChandler #ContentRepurposing #ListBuilding #MarketingTips
If you’ve ever said, “My podcast is how I serve, not how I sell,” this episode was made for you. In this solo episode, I’m sharing the exact mindset shift and tangible strategy that changed everything for me—and for my clients. Because here’s the truth: your podcast isn’t just a creative outlet. It’s a high-converting asset that can drive serious list growth and revenue… if you allow it to. Here’s what we dive into: The “serve but don’t sell” trap (and how to shift out of it) Why your podcast is your warmest, most underutilized lead source How to align your content with your offers without being salesy The simple funnel structure that connects podcast listeners to your programs Tangible tips to start tracking podcast-driven revenue Ways to repurpose and build systems that work behind the scenes Here is a look at the episode: 04:23 - Shifting Mindset: Treat Your Podcast Like a Product 05:09 - "Podcast Episodes: Business Growth Strategy" 09:36 - Podcast Strategy: Guiding Listener Journey 11:13 - "Boost Email List via Podcast" 13:50 - Practical Steps to Implement the Mindset Shift 14:28 - "Email Nurture Funnel Strategies" Whether you’re just starting out or ready to level up your monetization, this episode is packed with strategy—and soul. #PodcastStrategy #ContentMarketing #WomenInPodcasting #EmailMarketing #PodcastMonetization #KyleeChandler #PodcastGrowthTools
This episode had me thinking long after we hit stop on the recording. In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments. We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive. Here’s what we covered: How to audit your podcast through the lens of inclusivity The role of intentional guest selection in making people feel represented Subtle messaging shifts that create real connection with your audience What it actually looks like to show your values through your content Why inclusivity is not just a moral thing—it’s a smart business strategy Timestamps: 05:38 - Launching a Unique Business Podcast 08:55 - Podcast Drives Business Success 12:33 - Podcast-Centric Content Strategy 14:35 - Improving Podcast Discoverability via SEO 20:35 - "Ensure Guest Diversity on Podcasts" 22:46 - Diversify Networks for Diverse Guests 24:50 - Broadening Horizons for Diverse Influence 30:33 - Choosing Your Audience First 34:09 - Inclusive Cupcake Offerings at Sprinkles 37:59 - Understanding Customers Through Intimacy 39:14 - Evaluating Inclusivity with See Me Index 44:10 - Podcast Inclusivity and Diversity Audit 48:04 - Curiosity and Demand for More I found myself wondering—am I really creating a podcast where everyone feels seen and welcome? If you’ve ever had that same question, this episode is going to hit home. Sonia shares so many tangible, doable shifts that made me rethink how I show up—and I know it’ll do the same for you. Tune in and take what you need. Listen in now 🎧 Apple Podcasts: https://apple.co/3Ws7NJT Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4 Website: https://podcastmarketinghub.com/ #PodcastGrowth #InclusiveMarketing #PodcastTools #PodcastStrategy #KyleeChandler #SoniaThompson #InclusiveContent #AudienceGrowth
If you’ve been feeling the pressure to do all the things—video, sponsorships, data, growth—this episode is going to help you slow down and strategize smarter. This week, I’m joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and we’re diving into what’s actually working for podcast growth in 2025 (and what’s just noise). Here’s what we cover in this episode: Should you be on YouTube? Here’s the real answer (based on your goals, not hype) What "downloads" actually mean—and better metrics to track The exact survey questions to ask your listeners to attract aligned sponsors How to build brand partnerships—even if you’re nowhere near 10K downloads Why understanding your energy, process, and intention as a creator is essential How AI, transcripts, and discoverability are shifting how people find your show Timestamps: 05:32 - Video's Evolving Role in Content Creation 08:09 - "Passion-Driven Content Creation" 11:55 - Podcast Audience Insights Strategy 14:17 - Targeting Listeners for Podcast Growth 18:56 - Curated Audience Attracts Sponsors 24:02 - Democratizing Podcast Data Access 25:46 - Podcast Audience Metrics & Ad Impact 30:09 - Podcast Transcripts Boost Advertising Opportunities 33:23 - "Podcasting's Untapped Potential Unveiled" 35:26 - AI Enhances Podcast Discoverability 38:48 - Tim Dillon's Podcast Mastery This is one of those episodes where you’ll want to grab a notebook, because we talk through actual steps you can take to grow your audience and monetize more intentionally. If you're a podcaster who wants to turn your show into a true lead generator—and maybe even a revenue stream—without burning out, this one’s for you! 🎧Listen in now! Apple Podcasts: https://apple.co/3Ws7NJT Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4 Website: https://podcastmarketinghub.com/ Trent's LinkedIn: https://linkedin.com/in/growthtrent Want more tools + support? podcastmarketinghub.com/subscribe #PodcastGrowth #PodcastMarketing #PodcastTips #YouTubePodcast #KyleeChandler #Podchaser #ContentCreator
Are you leveraging your podcast as a powerful tool for list building and course enrollments? 👀 In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategically—before, during, and after your launch! Kylee breaks down: How to warm up your audience with intentional, value-driven episodes before launch Creative ways to nurture listeners and address objections during launch week Evergreen strategies for consistent sales and ongoing engagement The magic of using transformational stories, dynamic ads, and free lead magnets And so much more! Whether you’re gearing up for a big live launch or looking to supercharge your evergreen funnel, you’ll get step-by-step guidance (and a free Launch List checklist!) you can reference anytime. 🎁 Grab your free Launch List here: https://podcastmarketinghub.com/launch Don’t forget to like, subscribe, and let us know in the comments how you’re planning to implement these podcast growth strategies! Timestamps: 05:03: "Podcast-Driven Lead Generation Strategy" 09:23: Podcasting for Engagement & Social Proof 13:26: Nurture Sequence and Course Promotion 14:26: Podcasting as a Sales Extension 🔗 Subscribe for weekly podcast marketing strategies: podcastmarketinghub.com/subscribe 📩 Ready to grow your podcast + email list? Book a Discovery Call: podcastmarketinghub.com/call