Simple Sexy Marketing

⚡ Follow me on Instagram: https://www.instagram.com/_marketingwithstephanie/⚡ Support the podcast: https://paypal.me/BossladyFreelance?country.x=US&locale.x=en_USMake sure to rate the podcast five stars! ⭐⭐⭐⭐⭐

Listen... I don't know about you but for a long time I've been stuck when it comes to content because I was confused! I didn't know if I should be doing things that I WANT to create, or things that I SHOULD be creating... I finally gave myself permission to do me! This episode will help you if you've been feeling the same way...Here's Marissa's video... check it out: https://www.youtube.com/watch?v=2Ds01i5juCUAlso... I got a 🐶 puppy... her name is Koko - you hear her in the background.⚡ Follow me on Instagram: https://www.instagram.com/_marketingwithstephanie/⚡ Support the podcast: https://paypal.me/BossladyFreelance?country.x=US&locale.x=en_USMake sure to rate the podcast five stars! ⭐⭐⭐⭐⭐

Messaging is EVERYTHING in your business! Tune into this quick episode to find out how your messaging can make or break your bottom line. Make sure to follow me on Instagram and drop me a DM if you loved this episode 💜👉 Stephanie’s Instagram: https://www.instagram.com/_marketingwithstephanie

2022 was a year (a great one) and I got a ton of lessons from the inner workings of my business that I wanted to share with you. If you're someone who has clients and wants to streamline your processes, listen to this!Make sure to rate the podcast 5 stars ⭐⭐⭐⭐⭐ and also follow me on Instagram! Drop me a DM if you loved the episode 💜

Email marketing doesn't have to be a pain... but for most people, it is lol...Today's episode is all about how you can implement a super easy but effective email marketing strategy in your business. This is a quick listen, so go ahead and get it in now! Connect with me on Instagram 👉 https://instagram.com/_marketingwithstephanie

On this episode of The Simple Sexy Marketing Podcast, Stephanie is joined by guest Ryan McCrary. Stephanie and Ryan have worked together for a handful of years and Stephanie has learned a lot from The Funnel Doctor himself! Ryan is passionate about helping creative entrepreneurs grow and scale their business online using sales funnels and paid traffic. Throughout this episode Ryan shares how a sales funnel is a process used for selling your products and services online and Ryan states that every business owner needs a sales funnel. Ryan talks us through the importance of sales funnels and explains the process of using them. Ryan also explains the different types of funnels and what function each of these have. Stephanie and Ryan discuss landing pages and how vital it is for them to require name, email and phone number. Sometimes less is more with landing pages. Ryan shares that there are three things people need to have in place in order to have a successful funnel and these are:1 – A good structure and funnel foundation 2 – An automated sequence back end that can help you retain customers 3 – Having a holistic traffic strategy Stephanie and Ryan speak about avatars as being your ideal customer and how you can find your business’ avatar. Ryan states that sales funnels are most successful for people who use them consistently. Ryan talks about the things he has seen over the years within his business that turn out extremely successful for people and the things that tend to not be as successful. You can learn so much from Ryan and he can help you grow your business online today so make sure you check out his social media accounts and website linked below!💬 Let’s Connect! 📲 Instagram: https://www.instagram.com/_marketingwithstephanie📲 Guest Instagram: https://www.instagram.com/ryanmccrarymarketer/ 🔗 Links:🖥️ Website: https://www.marketingwithstephanie.com/ 🖥️ Guest Website: https://www.yourfunneldoctor.com/lead-mag

On this episode of The Simple Sexy Marketing Podcast, Stephanie is joined by guest Lamar Tyler. Stephanie and Lamar have known each other for numerous years and Lamar and his wife have helped Stephanie learn everything she knows about marketing! Throughout this episode Stephanie and Lamar discuss entrepreneurship, marketing traps, why success is boring, and how to set good foundations for your business.Lamar provides us with an insight into his business Traffic, Sales and Profit. Lamar’s business is designed to help African American entrepreneurs learn how to drive more traffic, convert more sales and increase the amount of profit within their business so that they can build a sustainable and driven enterprise. Stephanie and Lamar discuss the three main marketing traps people fall into: Lack of traffic, lack of mentorship and lack of focus. Lamar has been involved in the entrepreneurial world since 2007 and states that the main thing keeping people from building a 7 figure business is the fact that they have multiple 6 figure businesses. Lamar also shares how success can be boring – doing the same thing day in and day out is boring, but it’s those who are most consistent that are most successful. Stephanie and Lamar also discuss how you can set good foundations for your business. Firstly, you need to be doing something you are passionate about and making money from doing so. You must get into an abundance of traffic and ensure you are connecting and engaging with your community. Being successful takes a lot of work and Lamar reminds you to keep reminding yourself that the growth of your business is not dictated on a direct single line that goes up by 1% or 2% each year. Lamar shares his best advice for how entrepreneurs can focus on revenue generating activities. One of the most important being if you’re not investing money you’re investing time and your time will always be more valuable than your money as you can create more money when you have more time but you can’t create more time with more money! Stephanie reminds you to use your time accordingly as sometimes more time is a curse if you are not using it correctly. Let’s Connect! 👉 Stephanie’s Instagram: https://www.instagram.com/_marketingwithstephanie👉 Lamar’s Instagram: https://www.instagram.com/lamartyler/Links:👉 Stephanie’s Website: https://www.marketingwithstephanie.com/ 👉 Lamar’s Website: https://trafficsalesandprofit.com/

On this episode of The Simple Sexy Marketing Podcast, Stephanie is joined by guest Rita Pardo. Rita is a busy mom who runs a very successful business and is super relatable! Rita is the ultimate powerhouse and you can learn a lot of useful strategies to use in your business and your life from her throughout this episode. Rita shares how she set up her business, Pardo Naturals, when her life circumstances changed and she had to quit her job to care for her family. Rita went to barber school and also briefly studied cosmetology while being a school bus driver for 10 years, before she retired to take care of her children and husband. Her company, Pardo Naturals, creates and sells natural products for the body, hair, home and pets! The company started when Rita wanted to find a solution for her daughter’s eczema, but it’s grown so much that her cleaning products are now her number one seller. Stephanie and Rita discuss the importance of routine and creating time for yourself. Rita states that you have to look after yourself before you can look after anyone else. Rita also shares her routine and how she stays consistent and intentional with looking after herself and her family. Stephanie and Rita speak about the press and how impactful first impressions are. Rita explains how companies don’t reach out to you to let you know that they’re going to try your products – they just do it and leave honest reviews about your business and products so having great quality pictures/posts and an easy to navigate website is everything! Stephanie and Rita also talk about outsourcing, delegating and how much support virtual assistants can provide. Rita shares her experience with a virtual assistant and how having one made navigating through her emails so much easier and quicker. The ladies remind you that you do not have to do everything yourself, and everything you do has an amount of money attached to it – so make sure it’s worth your time! Rita explains the importance of your customers knowing who they’re buying from. Rita states that people like to see who’s behind the business so that they can see you, like you and most importantly trust you. Rita’s advice to those who are scared to show their face in their business is to remember that you cannot please everybody so just be you! Rita leaves you with some final advice – if you are struggling, ask for help! Delegate when you can and try your best to not be a perfectionist. Let’s Connect! 👉 Stephanie’s Instagram: https://www.instagram.com/_marketingwithstephanie👉 Rita’s Instagram: https://www.instagram.com/pardonaturals/ Links:👉 Stephanie’s Website: https://www.marketingwithstephanie.com/ 👉 Rita’s Website: https://pardonaturals.com/

On this episode of The Simple Sexy Marketing Podcast, Stephanie reminds us about the parts of entrepreneurship that are glamorized and those that are ignored. Stephanie speaks about how when an entrepreneur is excited and shouting from the rooftops about the revenue they’re creating, they’re probably not showing you that they have so many clients that they feel burnt out, they’re beginning to resent working with clients and that their client satisfaction rate is low due to being overworked. Stephanie shares how she herself is experiencing burnout right now as an entrepreneur and how she is combating this feeling by taking time to spend her energy on self care activities so that she can come back tomorrow feeling creative and ready to grow her business. Stephanie explains that in order for your business to thrive, you need to be thriving! To do this, you need to be preserving all of your energy for completing the tasks that matter the most such as generating revenue, having conversations and making connections. You simply can’t waste your time and energy with midday burnout on tasks that can be delegated, otherwise you will end up resenting your business. Stephanie reminds you that the work landscape is changing and employees now have more choice and negotiation powers post pandemic. If you are experiencing midday burnout Stephanie highly encourages you to treat yourself to lunch or take a day off and come back to the tasks the following day. Give yourself time to practise self care – your business will thank you! Let’s Connect! 👉 Instagram: https://www.instagram.com/_marketingwithstephanieLinks: 👉 Get the Unbreakable Biz Training here: www.marketingwithstephanie.com/training

On this episode of The Simple Sexy Marketing Podcast, Stephanie speaks about marketing strategies based on her personal experiences. Stephanie encourages us to focus on how we can improve ourselves based on our results and what we learned from our mistakes as opposed to being pessimistic about the outcomes. Stephanie shares a story about a hair stylist she was a customer of for three years and why she stopped being a customer. Some key negative aspects of this particular stylist that stood out to Stephanie were: The stylist never remember her name The stylist never organized for her to come back for another appointment or took an interest in her hair goalsThe stylist didn’t speak to her or try to maintain any type of relationship with her The stylist and her colleagues within the salon consistently spoke negatively about clients in front of other clients and created negative vibes within the salonStephanie talks about how most of us don’t start a business because we’re good business people, but because we’re passionate about it and it’s something we want to do. This is why we hire business coaches or mentors or learn from other people’s experiences through the likes of YouTube and utilize other resources. Stephanie shares her tips and advice to what she thinks the stylist could have done to improve her business as a hairstylist: Provide a good experience. Most people don’t pay for items they pay for experiences, and they WILL pay for experiences! Upsell clients into other products and services.Give your clients tips and advice and treat them with good care. Ensure your relationship is not only transactional! Express interest.Help your clients achieve what their goal is with purchasing your products/services! Stephanie shares some information about her free training. It is a 6 step framework to help build an unbreakable business.This training will help you build a simple, scalable system that you can grow and build upon. It is also the same framework used for Stephanie’s 1 on 1 private coaching clients so click on the link below or head to www.unbreakablebiztraining.com to sign up now! Let’s Connect! 👉 Instagram:https://www.instagram.com/_marketingwithstephanieLinks: 👉 You can sign up to Stephanie’s free training here: https://www.marketingwithstephanie.com/training

On this episode of The Simple Sexy Marketing Podcast, Stephanie is joined by guest Imari Graves. Imari is a digital marketing strategist. Her mission is to build a community where woman entrepreneurs can collaborate, learn and thrive.  Imari shares how she built her business, Boss Branding On A Budget. Imari speaks about how she built her community through organic traffic and more recently through Instagram and Facebook ads. Imari keeps her community engaged by doing the following:Being consistent with posts on social media Building genuine relationshipsInteracting with her community through comments etc. Collaborating with her communityStephanie and Imari discuss networking strategies and how you just have to do it scared - don’t wait and chicken out, just do it! Some of Imari’s favorite networking strategies include collaborations, reaching out to small business owners and inviting them to her platform, and hosting discussions and panels.Imari talks about how she doesn’t see a lot of people doing things that can nurture their communities. Imari speaks about her newsletter and how she gives free marketing tips and inspiration to new members. Imari states that scheduled posts are so important and advises you to get ahead of your content by planning it out weekly. Imari shares the following as being the most effective way to build your community;Be super active Go live Be engaging Offer free content Giveaways Imari shares how she encouraged people from her community to join her membership by making genuine connections with her ideal customers. She is focused on producing content that creates a transformation and shares how she sees the biggest spikes in membership when she goes live or hosts challenges.Stephanie and Imari speak about Imari’s recent launch of her planner and how she made 4 figures within a couple of weeks from organic marketing alone. She mentions how she built a lot of hype before launching the planner, did a big reveal of her planner and created offers such as free shipping for pre-sale purchases and a free planning masterclass for purchases the night of the launch.Imari shares her best advice to those who are starting a business and/or are feeling stuck right now. Imari encourages you to make a list and write out all your goals and to take everything day by day so that you don’t overwhelm yourself. Imari states that when you create plans in advance you provide yourself with a roadmap and something to follow for the week/month/year! Let’s Connect! 👉 Instagram: https://www.instagram.com/_marketingwithstephanie👉 Guest Instagram: https://www.instagram.com/bossbrandingonabudget/ Links: 👉 You can purchase Imari’s Planner here: https://www.bossbrandingonabudget.com/planner 👉 Find out more about Boss Branding On A Budget here: https://www.bossbrandingonabudget.com/👉 Check out what Kartra can do for your business with a FREE 14 Day Trial: https://stephanierollins.krtra.com/t/e1dBc0wFNr9c

On this episode of The Simple Sexy Marketing Podcast, Stephanie is joined by Electra Harris, owner and founder of Mysteek Naturals, a hair color company that offers dye without the harsh chemicals.Electra explains her driving passion stemmed from the people who needed the product she created. The invention came from a desire from her to dye her hair, but last time her hair fell out. She experimented for months until she finally found a solution which worked for her. When people in her circle noticed, she shared with them the product and eventually started selling it. Electra talks about how she worked a 9-5 job in her first year as an entrepreneur and she viewed it as her investor. When she’d come home, she would work on her own business and got her kids to stop her at a certain time. Also in that first year she tried to promote the brand in many different ways, such as tradeshows, podcasts and media work in general, as well as moving into e-commerce. One of the main things she learnt from her first year as an entrepreneur is that seasons are so important and that you need to look at trends and stay on top of what’s trending. Coming towards the end of the podcast, Electra shared a few things anyone who is starting a product based business: a customer service system, automations, a program to help you keep up with your numbers – particularly inventory, learn your audience and the need to constantly learn, and she goes into detail on each one of these. If you enjoyed the show, please be sure to subscribe so you never miss an episode, and leave a 5 star review which helps us grow our audience and grow as a podcast. Thanks for listening! Let’s Connect!👉 Instagram: https://www.instagram.com/_marketingwithstephanie👉 Electra’s Instagram: https://www.instagram.com/mysteeknaturals/ Links:👉 Find out more about Mysteek Naturals here: https://mysteeknaturals.com/ 👉 Leave the podcast a review here: https://podcasts.apple.com/us/podcast/simple-sexy-marketing/id1608044967 👉 Make sure to sign up for the 6 Step Framework to Building an Unbreakable Business here: www.unbreakablebiztraining.com

Welcome to the Simple Sexy Marketing Podcast! Your host Stephanie Rollins is joined by guest Aliyah Frazier. Aliyah is CEO and Founder of Kamala Enterprises and mom of three. Aliyah believes in being the CEO of your business and your life. Her mission is to help women entrepreneurs avoid burnout while building a thriving business that they love. Aliyah is a business consultant, strategist and business coach with a background in leadership and education. Aliyah begins by discussing how women in business are growing at a rapid rate and how she has noticed that women tend to be the people who are most likely to try and do everything, complete the work of all areas of their business, which usually leads to burnout. Stephanie and Aliyah speak about how CEOs need to be visionaries. Within the past 10 years online entrepreneurship has blown up and the title of CEO has become somewhat of a buzzword and people twist the reality of what it truly means to be CEO. Stephanie and Aliyah discuss how a lot of women feel the need to do everything due to the standards society has set for women. Aliyah states that we need to operate in our zone of excellence and explains how multitasking is the culprit of focusing on what our goals are so that we can have a bigger impact and great better results. Expanding on how multitasking is actually harmful to your business, Aliyah shares some examples of the areas CEOs can delegate and better spend their time to increase the productivity of their business. Aliyah states that mindset is everything and it helps to build momentum. Aliyah emphasizes the fact that there is a difference between being busy and being productive. CEOs need to be working on revenue generating tasks, not things that can be delegated such as admin tasks. Aliyah shares her best tips and tricks for CEOs that will help them to thrive in their role. If you pre-plan for this time block correctly, you will probably end up getting more done in these three hours than you would have all week. Stephanie and Aliyah speak about how being a CEO is like working a muscle – and it’s hard! CEOs have to learn to say no to unimportant things and say yes to revenue generating activities. You must get used to being uncomfortable and the more you do it the more you’ll be able to do it with ease. One of the biggest business boosting things CEOs need to do but often find the most challenging is delegate. Aliyah shares how she enables her clients to do this and encourages them to follow these simple steps:📌 Write out every single task they do in a day’s time📌 Highlight the things they feel they can delegate 📌 Decide what the main revenue generating tasks are from the unhighlighted list📌 Decide to further delegate what didn’t make it to the main revenue generating tasks list📌 Give each one of these tasks a job description and find the right employee for the role📌 Don’t give up if this gets hard and you have a bad experience with one employeeAliyah also shares her top tips to being more productive, focused and efficient in your CEO role and advises you to read ‘The 12 Week Year’ by Brian P. Moran and Michael Lennington, and her guided journal ‘Ready, Set, Glow: 90 Days To A Happier and Healthier You’. Aliyah encourages CEOs to take care of themselves and do things that are fun as doing the things you enjoy will bring vigor to your business and will help you and your business to thrive. Aliyah states that the key to fulfillment is being the CEO of your life! Let’s Connect! 👉 Instagram: https://www.instagram.com/_marketingwithstephanie/ 👉 Guest Instagram:

Welcome to the Simple Sexy Marketing Podcast! I'm so excited to share all of the marketing knowledge that I've soaked up over the years with you. Go ahead and get subscribed so you don't miss an episode! I'll be sharing everything from email marketing tips, social media strategies, online marketing advice, and more on this show. If you have any requests or topics you'd like to hear about, please send me an email at hi (at) marketingwithstephanie.com