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Description
Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.
211 Episodes
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In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women. Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces cha...
Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.In this conversation, you'll discover:Why taking radical responsibility for yourself is the key to thriving in motherhood and businessHow to overcome the guilt of prioritizing your needs and dreamsPractical str...
In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.In this episode, we explore:Amanda's journey from corporate layoff to successful entrepreneurshipThe power of consistency over frequency in maintaining long-term successSetting 90-day goals and asking yourself weekly: "What's one th...
In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her se...
In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.Key takeaways:The power of tutorials in building a loyal audienceHow consistency (not constant output) leads to YouTube successBalancing SEO strategies with aut...
On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.Key takeaways: Leveraging YouTube for passive income generationThe power of live streaming for service providersCreating engaging content without burnoutOptimizing your YouTube channel to drive traffic to your offersBalancing authentici...
In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation,...
Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.What You’ll Learn:What ...
In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.Trends Covered: The rise of shorter podcasts and its impact on content strategyDeclining engagement across social media platforms and how...
In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat a...
In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By i...
The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast. In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management....
This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.TakeawaysReevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.Understand the success equation and its application to marketing funnels and sales equations.Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.Get exclusive CMO level strategy...
The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast. In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with...
As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business. TakeawaysThe importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.Under...
The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the plat...
Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.What You'll Learn:The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.From Overwhelmed ...
Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.In This Episode, You'll Discover...
Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.In this episode, you'll learn:The difference b...
In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:The importance of understanding your business chapter and not comparing it to others'.Key considerations for choosing between mentorship and hiring help.Personal anecdotes on how outsourcing and mentorship have i...
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